606 - Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?
Episode 605 - The ABC's of brand building with host Lise Kuecker
Are your team members evolving?
It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do.
If this sounds like your cup of tea, you're in for a treat!
Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development.
In this return of EPISODE 566, Amanda opened up about her tried-and-true methods for effective feedback, goal setting, and empowering her team.
Here's a sneak peek at what she shared:
Remember, a well-oiled team is the heart and soul of a booming boutique fitness studio.
Let’s listen and learn, together.
So grab your notepad and tune into EPISODE 566.
With grit and gratitude,
Lisé
LINKS:
Y'all,
Turns out, pumping iron and pumping your brain go hand in hand.
It’s science…
In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out.
Here’s what we’re diving into:
This episode is more than just fitness talk.
It’s about shaping the future of how we move and think.
Grab your water bottle and tune into Episode 603.
Catch you there.
With grit and gratitude,
Lisé
LINKS:
602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework
Y'all,
What’s your superpower?
For Jasmine, it’s mindfulness.
In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.”
Here's the scoop:
Jasmine's story proves mindfulness doesn’t just build a better body…
It builds a better business and community.
So plug in and press play on Episode 601 – let Jasmine inspire your next big move.”
Catch you there.
With grit and gratitude,
Lisé
LINKS:
Y'all,
This one's not just another episode; it's a milestone!
Episode 600 drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success.
Ever thought success was a clean, straight path? Let's rethink that.
As we crack open the doors to these unique journeys, we're celebrating the resilience, ingenuity, and heart it takes to turn the tides of the fitness industry.
Here’s what we’re getting into:
These stories are straight from the heart of the fitness industry.
Proving passion and innovation can conquer even the toughest challenges.
So grab your headphones and tune into Episode 600.
Catch you there.
With grit and gratitude,
Lisé
LINKS:
Y'all,
Joshua Poole didn't just survive managing a fitness studio during the pandemic.
He turned chaos into a 15% revenue increase month over month.
From front desk to fitness mogul, his journey is the blueprint we've been missing.
Here’s the scoop:
If you've been looking for a sign to shake things up – this is it.
Tune into Episode 599 for a masterclass in making it big in boutique fitness.
Catch you there.
With grit and gratitude,
Lisé
LINKS:
Y'all,
Ready for some serious inspo?
In Episode 598, we’re diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene.
Khadija isn't just any entrepreneur…She's a mom, a Pilates guru, and the brain behind a game-changing fitness studio.
From a corporate desk to the heart of Kuwait's fitness scene…Khadijah’s journey is a story passion-driven entrepreneurship.
Here’s what we unpack:
If Khadijah’s story doesn’t light a fire in your belly, check your pulse!
So let’s dive into Episode 598 and soak up all that inspiration.
Catch you there.
With grit and gratitude,
Lisé
PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER.
LINKS:
Y'all,
In every challenge lies an opportunity.
And nobody knows that better than Janine Franke.
In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.
Here’s what we’re getting into:
Janine's approach?
Viewing every hurdle not just as an obstacle, but as an opportunity to grow and innovate.
So plug in to Episode 597 for insights and inspiration from Janine's playbook.
Catch you there.
With grit and gratitude,
Lisé
PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER.
LINKS:
Y’all,
Just when we thought we'd seen it all…2024 rolls in with its bag of surprises.
From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle.
In our latest chat – Episode 596 – we're lucky to have Coach Elle and Alina with us.
They’re diving deep into what's cooking in the UK's fitness kitchen.
And ready to spill the tea on everything you need to know.
Here’s the lowdown in bite-size bits:
2024’s all about setting the pace, mixing it up, and staying ahead.
Let’s get to it.
So grab your headphones and let’s dive into Episode 596!
Catch ya there.
With grit and gratitude,
Lisé
PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER.
LINKS:
Y’all,
Big News from the North!
And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily?
In Episode 595, they're not holding back.
They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada.
(Our Canadian friends are in for a treat!)
Quick Sneak Peek:
Trust Your Instincts: Hannah's journey from tech to top-notch studio owner.
Beyond the Gym: Transforming spaces into holistic wellness havens.
Community Vibes: Creating more than just client lists – but families!
Niche is Rich: Leveraging unique offerings for standout success.
Wellness Integration: Merging fitness with nutrition and mental health.
We’re diving deep into the real “boots on the ground” insights from those who are living it every day.
Time to turn this info into action.
Pop in your earbuds, and let's jump into Episode 595.
Catch ya there!
With Grit and Gratitude,
Lise
PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.
It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.
Here is the LINK TO REGISTER.
www.linkedin.com/company/studio-growco/
2024 is here, and guess what?
It's time to shake things up.
Traditional tactics? They're taking a backseat.
It’s time to embrace the future.
In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.
Let’s dive in:
Video Vibes: It's all about getting personal. Think stories that connect, not just content that sells.
Social Media Magic: We're talking Instagram glow-ups and making those DMs work overtime.
Community Collabs: Making local connections that count.
UX that Rocks: Your website and app? Let's make 'em smooth, so your clients glide through them.
Merch that Moves: Ever thought of turning that blank studio wall into a merch wonderland? Let's get into it.
Why should you care about all this?
Because these aren’t just trends…they're the keys to making your studio standout in 2024.
We're not just talking – we're walking you through applying these tactics..
So tune into EPISODE 594 for a dose of inspiration, laughter, and some solid business insights.
Catch you there!
With Grit and Gratitude,
Lise
PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.
It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.
Here is the LINK TO REGISTER.
www.linkedin.com/company/studio-growco/
Y’all - Buckle up for this one!
Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota?
That’s Cathryn.
In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey.
From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.
Here’s the scoop:
Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her.
From Zero to Hero: Discover how she turned a passion into a thriving Pilates hub in a place where Pilates was practically a foreign word.
Resilience Redefined: Cathryn gets real about overcoming personal tragedy and drawing strength from her tight-knit community.
Business, but Better: She’s not just running a studio; she’s evolving it to resonate with the needs of her town and her own life goals.
Fargo’s Fitness Facelift: Cathryn reimagines her studio as a place where Pilates meets holistic wellness, creating a total mind-body haven.
Cathryn’s Life Lessons: Listen in for some golden nuggets on navigating the ups and downs of studio ownership, embracing change, and trusting your path.
Cathryn’s building more than a studio.
She’s building a space where fitness meets community, support, and healing.
And it’s amazing.
Tune into EPISODE 593 for a dose of inspiration, laughter, and some solid business insights.
Catch you there!
With Grit and Gratitude,
Lise
PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.
It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.
Here is the LINK TO REGISTER.
www.linkedin.com/company/studio-growco/
Y'all - Meet Magda.
Who's Magda?
Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower.
Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends.
In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee that sets Pharonik Pilates apart.
Here’s what’s in store:
Pilates and Beyond: Discover how Magda turned her personal transformation into the birth of Pharonik Pilates.
From the Basement to the Big Leagues: Trace her incredible rise from a humble home studio to a thriving fitness hub.
The Triple Threat: Uncover the magic of combining Pilates, Guruda, and Bungee for a fitness experience like no other.
Overcoming Challenges: Find out how Magda navigated the pandemic and kept her fitness dream thriving.
The Secret Sauce: Get the inside scoop on what makes Pharonik Pilates a standout in Denver’s fitness landscape.
Magda’s Golden Rule: Learn her invaluable advice for enduring business success and staying true to your fitness passion.
Magda rewriting the playbook on how to make a mark in the fitness world.
And let me tell you, her story is one we all need to hear and learn from.
Inspired yet?
Plug in your headphones and hit play on EPISODE 592.
Catch ya there!
With Grit and Gratitude,
Lise
PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.
It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.
Here is the LINK TO REGISTER.
www.linkedin.com/company/studio-growco/
Yall, what does it take to become a household name in the fitness industry?
We asked the President of Basecamp Fitness just that.
I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.
Spoiler alert: Their journey is awe-inspiring.
Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth.
In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.
Here's a sneak peek of what we discuss:
Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026.
Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management.
The Role of Self-Esteem in Brands: The role of resources and expertise from Self-Esteem Brands in Base Camp's success journey.
Real Estate Choices: We talk about the crucial role of smart location selection and market demand in their growth strategy.
Franchisee Success: We delve into Base Camp's belief that their franchisees' success is the key to their own growth.
Remember, the key to success is not just dreaming big, but executing big.
Let’s listen and learn, together.
Keep pushing boundaries and chasing those dreams!
With Grit and Gratitude,
Lise
www.linkedin.com/company/studio-growco/
Imagine a place where fitness is more than just exercise—it's more like a transformative experience.
In Episode 588, we’re unveiling the magic behind one of London's hottest studios.
Join me as I dive deep with Rob Beal, Director of Fitness at Third Space.
Where we explore how this unique concept is revolutionizing the fitness landscape.
Here's What We Uncover:
If you’re interested in what the future of fitness looks like…
Grab your headphones and press play on EPISODE 588.
"Fitness isn't just changing; it's evolving."
That's the mantra of Debra Strougo, the powerhouse behind Row House.
This week we’re rewinding back to Episode 546.
Where we dove into the future of fitness with Debra.
And trust me, it was an eye-opener.
Her journey from marketing whiz to fitness icon? Absolutely inspiring.
Quick Highlights:
Debra’s Odyssey: From marketing to fitness empire – what a ride!
Clients Come First: It's all about understanding what they need.
Row House Origins: How a simple idea became a fitness sensation.
Branding Genius: Debra’s top tips for a brand that resonates deep.
Franchising? Yes, Please: Why this is her go-to strategy.
This episode is a goldmine for anyone wanting to thrive in boutique fitness.
And it's just as relevant today as it was then.
And hey, don’t miss out!
Join us at Dare To Thrive, Feb 28th & March 1st in LA.
It’s your ticket to an incredible 2024 for your studio. Grab your spot here.
With Grit and Gratitude,
Lise
PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe and join the party!
LINKS:
Y’all,
In the latest episode of the Business of Boutique Fitness, host Heather explores
the importance of understanding your competition in the fitness industry.
Competition brings more awareness to fitness and wellness, benefiting everyone.
Heather emphasizes the need to identify your unique offerings to stand out.
Thoroughly researching your competitors and conducting a SWOT analysis will
help you understand how you differ and inform your marketing decisions.
When interacting with prospective clients, use your knowledge to provide tailored
information and find the right fit, even if it means recommending a competitor.
Take the high road when discussing competition, showcasing your strengths and
unique value. By leveraging your strengths and standing out, you'll attract the
right clients and thrive in the competitive fitness industry. Visit the Studio Grow
website for the full episode and more resources. Subscribe, leave a review, and
share with colleagues to make a positive impact in the world of boutique fitness.
On the edge of your seat?
Great, let’s do it. Catch ya in EPISODE 586 and let’s make your studio the
hottest ticket in town!
With grit and gratitude,
Lisé
LINKS:
https://studiogrow.co/
https://www.instagram.com/studiogrowco
https://www.linkedin.com/company/studio-growco/
You know that feeling when you walk into a place and it just feels right?
That's no accident.
It's the magic of a business built with heart and soul.
And that's exactly what we're chatting about in EPISODE 585.
Nicole's been where many of us are – at that crossroads where you choose safe over soulful.
But she chose differently.
Here's a taste of our heart-to-heart:
Pop in your earbuds and hit play on EPISODE 585, and let’s get into the feels of running a business that’s truly yours.
Catch ya there!
With grit and gratitude,
Lisé
LINKS:
https://www.instagram.com/wonderyoga/
When a new member walks into your studio…
You're not just showing them where the locker rooms are or what the WiFi password is.
You're laying down the red carpet to a long-term relationship.
That might just turn them into…your next raving fan.
In EPISODE 584, I sat down with Lindsey & Katie, the gurus of the “New Member Journey”, who have turned this process into an art form.
Here's Your Quick Look:
So grab your headphones and tune into EPISODE 584 and we’ll dive into this New Member Journey together.
Catch ya there!
With Grit and Gratitude,
Lise
PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
With grit and gratitude,
Lisé
LINKS:
Is your studio's love life a series of bad dates?
You know the drill.
Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you.
If you're tired of the “It's not you, it's me” chats…grab your headphones.
In EPISODE 583, I sat down with my rockstar Studio Grow coaches, Katie and Lindsey, to discuss the nitty-gritty of client retention.
Trust me, it's like couples therapy for your fitness studio.
Here's the Tea:
So, if your studio is stuck in a cycle of fitness flings…
EPISODE 583 is your go-to guide for turning those short-term trysts into happily-ever-afters.
Catch ya there!
With grit and gratitude,
Lisé
LINKS:
Is your fitness studio on the brink of something huge?
The road from startup to empire is bumpy, but…
This dream isn't as far-fetched as you might think.
In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.
She's the powerhouse behind Box Union and the strategic brain that took Title Boxing Club to new heights.
Seriously, she's the Yoda of fitness franchising.
Here’s the lineup:
So, hit play on EPISODE 582, and let us give you the playbook to scale your studio into something epic.
With grit and gratitude,
Lisé
LINKS:
https://www.instagram.com/studiogrowco