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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: November, 2016
Nov 30, 2016

In this episode, you’ll learn:

  • How Erin was able to overcome the largest obstacle in her business
  • What Erin did to move away from only trading her time for money
  • How Erin quadrupled her profit margins
  • A completely different cultural change that allowed her to always be chasing clients for money
  • How she found the right person to manage her business (after several wrong hires)
  • Erin traded lower package prices for a long-term financial commitment from her clients…
  • That her clients get better results physically because of the operational changes that were made to her business!
Nov 28, 2016

In this episode, you’ll learn:

  • How Todd Herman's program had an epic effect on my 2016!
  • Why Todd likes pushing people through major comfort zones
  • Some of the most disciplined people he has met are “creatives”
  • Where does discipline start?
  • The worst thing you can do when starting out in business
  • The more confidence we have in life, the bigger we start to play
  • Why momentum is key, and mindset plays into everything
  • He actually doesn’t want to know what the possibilities are for him
  • What are the five resources in business, and why do they matter?
  • A narrow focus will help you attract your ideal client
  • Why 90 days is a perfect timeframe to use when goal setting
  • Saying NO is as important (or more) as saying YES!
  • Todd’s key concepts that he shares in his video series
Nov 24, 2016

In this episode, you’ll learn that I’m grateful for:

  • Friends and family
  • Opportunities in life and in business
  • Mentors that have helped me along the way
  • The ability to build a legacy to leave my family
  • Being able to live the life I want and to serve others
  • For falling, because if I didn’t fall I would have never taken the steps that got me to where I am today

LINKS: 

http://www.lisekuecker.com/uncategorized/episode046/

 

Nov 23, 2016

In this episode, you’ll learn:

  • What are virtual assistants capable of doing?
  • Why virtual assistants is an industry and not a position
  • How to overcome your lack of trust in others in order to grow your business
  • Why processes and systems are just as important as hiring for character and temperament
  • How Trivinia’s “crash and learn” helps her be more deliberate in the business choices she makes (and helps her serve her clients better)
  • You can create struggle for yourself by not staying true to your ideal client

LINKS:

http://www.lisekuecker.com/uncategorized/episode045/

 

Nov 22, 2016

In this episode, you’ll learn:

  • The four different personality types to market to, and their unique buying characteristics
  • How knowing who you’re selling too will make your marketing so much easier
  • Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out
  • How do you “seed the experience” to get spontaneous buyers excited?
  • Methodical buyers will go to any length to ensure due diligence when buying
  • What professions tend to attract methodical people?
  • The two things needed to make sure of if you’re doing a one-day sale
  • Humanistic types are swayed by the story
  • Case studies, whether by email, Facebook ad or live stream, are effective ways to tell storie 
  • The most important thing you can do with a competitive buyer who is a “deadline dancer”

LINKS: 

http://www.lisekuecker.com/uncategorized/episode044/

 

 

Nov 17, 2016

In this episode, you’ll learn: 

  • How one client can turn into four with referrals!
  • Why referrals are the warmest lead you can get
  • Why so some people think referrals are taboo
  • How referrals are the life blood of your business
  • There’s a right way to ask for referrals
  • What are the two different types of referral processes?
  • Why having the referral process being a day-to day-metric will help you increase your overall numbers
  • Consistency = success

LINKS: 

http://www.lisekuecker.com/uncategorized/episode043/

Nov 16, 2016

In this episode, you’ll learn:

  • Why Myken left a six-figure position in corporate America
  • The challenges that exist for an off-site owner
  • How your legacy carries forward values to your children
  • Why is feedback important for employees?
  • The crucial need for your employees to come first

LINKS: 

http://www.lisekuecker.com/uncategorized/episode042/

 

Nov 15, 2016

In this episode, you’ll learn: 

  • How my journey lead me to my purpose
  • What do you want to leave as you legacy?
  • The importance of listening to the market
  • Why you have to know and own your worth
  • What does “riches are found in niches” mean?
  • My biggest regrets over the last couple years and how I’ve learned from them
  • What is on the horizon in 2017?

LINKS: 

http://www.lisekuecker.com/uncategorized/episode041/

Nov 10, 2016

In this episode, you’ll learn:

  • How the IRS defines “employee” and “independent contractor”
  • What are the “common law” rules of an employee?
  • About enforceable non-competes
  • What is a non-solicitation clause and how that affects both independent contractor and your clients?
  • There are different laws and regulations for hiring employees in different states across the United States
  • What is a Factor 20 Test?

LINKS:

http://www.lisekuecker.com/uncategorized/episode040/

 

Nov 9, 2016

In this episode, you’ll learn:

  • How and why Racheal was able to transition from traditional corporate America to entrepreneurship
  • The importance of calculating employee returns

  • When to hire or outsource
  • Why “hire slow and fire fast”?
  • Why Racheal and Lise do not use retainer contracts
  • How prior regrets serve you in the future
  • Why simple is best!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode039/

Nov 8, 2016

In this episode, you’ll learn: 

  • What is Guardian Group?
  • How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States
  • Why is this topic so taboo to talk about?
  • This is how predators lure children
  • Why there is a focus in bringing all different teams together to stop this demand
  • How is the hospitality and travel industry involved?
  • How to quantify success in a non-profit organization
  • How to get engaged or donate through Guardian Group to help these children 

LINKS:

http://www.lisekuecker.com/uncategorized/episode038/

Nov 3, 2016

In this episode, you’ll learn:

  • The difference between Facebook ads and other advertising media
  • What are the four components to a successful Facebook marketing funnel?
  • What is a giveaway lead magnet?
  • How to target specific neighborhoods with your Facebook ads
  • What is retargeting and how does it work?
  • All about Facebook pixel installation
  • The best ways to use promo reminder ads
  • Why you should start using video within your Facebook ads

LINKS: 

http://www.lisekuecker.com/uncategorized/episode037/

www.upwork.com

www.fiverr.com

 

Nov 2, 2016

In this episode, you’ll learn:

  • What Taylor means by her business being "joyful and joy-filled"
  • How she provides motivation to her clients
  • How a part-time job at her parents small business laid the groundwork for her to start her own business
  • Why the attitude you have while handling situations makes a difference in the outcomes
  • Keep moving even if you don’t know where you are going!
  • The importance of wearing different hats to make your business work
  • Taylor’s first experience going to market from the online space
  • Her final advice…

LINKS: 

http://www.lisekuecker.com/uncategorized/episode036/

 

Nov 1, 2016

In this episode, you’ll learn:

  • How to list your strengths and add value to them
  • How to determine your average client monthly value
  • Learn about psychological impulses and value
  • What are psychological triggers?
  • Why your smallest package should be the most expensive
  • Why do businesses exchange financial rewards or discounts for commitment?
  • What is the most important element to stellar pricing?
  • How to poll your clients with a survey and the four best questions to ask
  • Why promotions need to be short term

LINKS: 

http://www.lisekuecker.com/uncategorized/episode035/

A Case Study in Raising Your Prices (And Tripling Your Average Client Monthly Value in 4 Weeks)

 

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