In this episode you’ll learn:
• A little bit about Erin and how she started her own business
• What can happen when you know your profit margins and total gross revenue
• Why understanding what services are the most profitable is necessary
• Your studio peak hours of profitability matters!
• Why you won’t want to expand until you’ve maxed your studio’s capacity
• How to create a profitable studio schedule
LINKS:
In this episode you’ll learn:
• How Pilates Anytime has made my life easier
• The story of how Kristi got into Pilates many years ago
• Why she started online with YouTube and how she realized she was the right person to be making these videos
• The story of her first launch of 20 videos and why they resonated so much with other teachers
• The way Kristi found teachers before social media was popular
• A behind-the-scenes look at Pilates Anytime
• How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more
LINKS:
https://www.pilatesanytime.com
https://studiogrow.co/episode200/ (Jen Golden Zumann)
https://studiogrow.co/episode192/ (Cara Reeser)
In this episode you’ll learn:
• What’s really possible for your studio when it comes to revenue
• That hitting the 7-figure mark will look different for each studio
• How I calculate retention and conversion rates and why these number matter so much
• Case studies of clients we work with, including actual numbers
• An example of why the business model matters
• Strategies for employee compensation plans, pricing, profit margins and more
• A sneak peek of what’s coming up in the second part of this series
In this episode you’ll learn:
• How to make time to do the things that need to be done to move forward
• Ways to build the foundation for a good relationship
• The transition of memberships
• How to use delegation, teams and systems to avoid the burnout
• When you should be testing, pivoting and trying something different
LINKS:
In this episode you’ll learn:
• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide
• How they have positioned themselves to succeed in all markets, regardless of location or size
• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge
• What focusing on your clients’ results can do for your business
• How to start getting creative with client types
• The tremendous opportunities that exist now by leveraging technology
LINKS:
In this episode you'll learn:
• How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection
• What being fearless and true to you and your brand by revisiting your mission over and over will do for your business
• What Natalie’s business looked like before The Client Cure and how they were able to become more intentional with their processes, follow throughs and conversion rates
• The three most influential changes that they made in their business
• How Vasu plans to grow and implement processes and tips from TCC to other parts of their business
LINKS:
In this episode you’ll learn:
• Siobhan’s struggles to become profitable after opening her studio
• If you trust the process, the change is going to happen…
• What she implemented from The Client Cure that has brought her the most success for her studio
• How Siobhan managed having the conversations with her students around price changes
• The way her team was able to create relationships with new students {all while improving their sales opportunities}
• The importance of recognizing your staff
• Her Goals for the near future
LINKS:
https://www.corevolutionfitness.com
In this episode you’ll learn:
• How Sarah is able to create an experience around your brand
• The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide
• Why a “brand icon” is important and how it differs from your logo
• What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to spend
• The questions to ask and things to align with when hiring a photographer
• How doing the prep work sets you {and your designers}up for success
• What a professional copywriter can do for you and your brand and where do you can find one
LINKS:
In this episode you’ll learn:
• How Emily created CrushCamp after not finding anything that aligned with her own values
• With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill
• Why she felt she need to invest in The Client Cure and what her experience has looked like in the program
• The processes and strategies she has implemented into her business from the Client Cure
• How working with a consultant has changed things in Emily’s business and where she sees CrushCamp going in the future
LINKS:
https://www.crushcamp.com/
https://www.facebook.com/crushcampcalgary/
https://www.instagram.com/crushcamp/
In this episode you’ll learn:
• How Tara started her career and had the foresight to build her education around her dream job
• A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her
• Why conversations about the pelvic floor are so taboo
• How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor}
• The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series • The right mindset can push through the fear to act
• Why she made the decision to close her successful studio to be more intentional with her life and family as a priority
LINKS:
In this episode you’ll learn:
• How I break down the elements of a rebrand
• The one hard and fast rule in website etiquette
• Why hiring the right people will get you going in the right direction
• Just how important is a website…
• Tips on how to get started {depending on your level of anticipated business}
• It’s all about the photos!
• My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding
• How to choose the right platform for you
In this episode you’ll learn:
• How a Hot Yoga class changed the course of John’s career
• What are adversarial traps and cognitive boosters
• His thoughts on misdirected or chronic pessimism
• The true meaning of leadership and choice
• How to use your character and signature strengths to your advantage
LINKS:
https://www.facebook.com/105Fyoga/
In this episode you’ll learn:
• The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old}
• How to see the opportunities around you and then have the mindset to accept them
• Trigger words around debt and how they can affect you
• Her tips on dealing with customers or clients that owe you money
• Words that work {and how you can you can use these words in and around all aspects of your life}
• Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself
LINKS:
http://maryshores.com/the-book/
https://www.instagram.com/mary_shores/
https://www.facebook.com/shoresmary/
https://twitter.com/mary_shores
http://www.midstatecollections.com/home
In this episode you’ll learn:
• How to effectively build a job description around weekly tasks
• The struggles of making big changes in your business and how to combat those feelings of losing control
• What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know
• How to break down hourly rates, bonus plans and commissions for your new employee so that you both win
In this episode you’ll learn:
• The urgent/important matrix, and why you need to being honest about where your tasks lay
• That not everything that is important is urgent…
• The reasons why focusing on staff management and training needs to be a priority
• How to begin identifying where your time is best spent {and delegate the rest}
In this episode you’ll learn:
• The common business objections around money and how they are holding you and your business back
• The story we tell ourselves about not having the money to invest into our businesses
• You have the potential {seek advice from an expert}
• What are the stories we tell ourselves about raising your prices and how to combat those thoughts
• Starting your business with debt and how to utilize it in your favor
• How you can incorporate cash infusions into your business
In this episode you’ll learn:
• How to Identify whether it is personality or morality issue
• The way that I learned that some people don’t “grow out” of being mean
• What to do to when the mean girl is in a peer situation
• Tips for addressing a team member who falls into the “mean girl category”
• My thoughts on when you have mean girls clients
LINKS & RESOURCES:
Bossypants by Tina Fey
In this episode you’ll learn:
• What led Katie to the idea of Studio Go, and how it was really built out of necessity
• The ways that her metrics have shifted since having a specialized software
• How this software has affected Katie’s employees since being implemented
• What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first approach}
LINKS:
*sign up and use code “November50” to get your first month free, and 50% off the next!
In this episode you’ll learn:
• The love story behind the creation of Studio Go
• How Studio Go changes everything when it comes to pulling reports
• What software they were able to build and create way more than they ever expected
• How Studio Go is a true CRM that also allows room for an employee management platform
• Retail is largely overlooked, but by using Studio Go you can build targeted processes and marketing around it
• That being able to walk clients through the journey in your studio, being able to prescribe the right membership based on data, is a game changer
LINKS:
Clockwork by Mike Michalowicz
In this episode you’ll learn:
• Shira’s amazing story and unique journey into fitness industry
• How she fell in love with kickboxing, overcame her own struggles and became an instructor
• What to do to balance your love for fitness with being a business owner
• What Shira learned about building out her business and taking the leap to grow
• How TCC guided Shira with the processes she needed to grow her business
• Why Shira really does what she does!
In this episode you’ll learn:
• The most common issues studio owners are having when it comes time to hire a manager
• Why the job posting is so important, and the crucial things that absolutely need to be in it
• When is the best time to recruit {and what Cherise always does when looking to hire}
• What happens when you hire out of desperation…
• Where to find the best candidates for your next managerial role {and it’s not always online!}
• What the interview process and initial phone screening should look like
• What to do when you’re ready to extend an offer that will set you, and that person, up for success
LINKS:
In this episode you’ll learn:
• What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about}
• The biggest mistake she sees when studio owners hire a new person and what happens when they hold on to the wrong employee for too long
• Why you need to allow enough time for training {and then set realistic expectations}
• No employee is perfect – allow for mistakes!
• How your business can only grow as much as your people do
• Why you need to keep the pressures to yourself, even when it may be tempting to share them with your staff
LINKS:
In this episode you’ll learn:
• All about Cherise’s diverse work experience that took her around the world
• Why she pivoted from her career in eduction to tap into the fitness industry
• What Cherise has done to train, hire and lead other trainers in her studio
• What is was like for her to join the Studio Grow team
• How to identify a “business snapshot” {and then identify any pain points}
• Why organization is a big piece to the puzzle for Cherise, and how she is now teaching this to her clients
• Last words of advice - Trusting the process, setting expectations and consistantly training
LINKS:
In this episode you’ll learn:
• How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael
• Their journey to start the company and why online sales were key at the beginning
• The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission
• The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}
• What questions we should all be asking about the food that we consume
• How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made
• The way that YourSuper.com builds the customer experience into their marketing
• The biggest challenges they’ve faced, how to draw the right team members to you, and much more!
LINKS:
https://www.instagram.com/yoursuperfoods/
http://www.facebook.com/yoursuperfoods
In this episode you’ll learn:
• How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing
• Why more than one method of marketing is so critical for your success
• The reasons that Ali says we shouldn’t lose faith in the “old school” ways of marketing and customer service
• How to begin finding your genius and your gift, and then what to do to get clear with it in order to up level your business
• What had to happen for her to realize that she needed help as her business and family grew
LINKS:
https://www.instagram.com/alibrownofficial/
https://www.facebook.com/alibrownfan
https://www.linkedin.com/in/alibrownla
The Big Leap by Gay Hendricks