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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: Page 13
Mar 7, 2019

In this episode you’ll learn:

• Finding modern meditation and mindfulness

• The different techniques Now Meditation has top offer and why

• The practice of gratitude

• Introducing group mediation at the corporate level

• Now Meditation and their long term vision for mind fitness

LINKS:

https://now-meditation.ch/de/ 

Mar 5, 2019

In this episode you’ll learn:

• How we are all uniquely different in the ways we see money

• The way I viewed money from a young age

• How the money stories I was telling myself affected my past business decisions

• Why there is really no scarcity in money

• Money does not cause conflict

Feb 28, 2019

In this episode you’ll learn:

• What is Nia Yoga

• How to know when you are ready to host a retreat and where your participants will come from

• Tips on choosing a location and venue, along with possible red flags

• Advantages and disadvantages of doing retreats with other facilitators versus as a solo

• Finding a balance in your retreat itinerary

• Preparation time and theme importance

• How to create a sense of community between participants

LINKS:

https://www.embodycentralia.com/

http://ibodydenver.com/

https://www.themvmtlab.com/ 

Feb 26, 2019

In this episode you’ll learn:

• How Christina created a successful boutique within her studio

• The reasons and benefits for offering retail products within your studio

• Why you should make sure what you bring into your business aligns with you and your brand {and its core values}

• Strategies for facilitating the sense of community with brand specific merchandise

• What to considering in relation to the demographics and psychographics of your members

• The importance of managing your inventory, vendor relationships, and client interests

LINKS:

https://www.embodycentralia.com 

Feb 21, 2019

In this episode you’ll learn:

• How to make time to do the things that need to be done to move forward

• Ways to build the foundation for a good relationship

• The transition of memberships

• How to use delegation, teams and systems to avoid the burnout

• When you should be testing, pivoting and trying something different

LINKS:

https://barreatcdr.com/ 

Feb 19, 2019

In this episode you’ll learn:

• A little bit about Erin and how she started her own business

• What can happen when you know your profit margins and total gross revenue

• Why understanding what services are the most profitable is necessary

• Your studio peak hours of profitability matters!

• Why you won’t want to expand until you’ve maxed your studio’s capacity

• How to create a profitable studio schedule

LINKS:

support@lisekuecker.com 

Feb 14, 2019

In this episode you’ll learn:

• How Nathania structures her email pitches to be featured in so many publications

• Why strategy plus luck, consistency and follow through will equal free advertising

• What it was like taking over a studio that held a lot of history and was owned by someone else for many years

• What were three sticking points that Nathania didn’t anticipate and how she was able to work through them

• How she now manages her time having two very busy and successful businesses

LINKS:

https://www.soulplay.yoga/

https://www.instagram.com/soulplay.yoga/

https://www.facebook.com/soulplayyoga

https://www.soultribeadventures.com/ 

Feb 12, 2019

In this episode you’ll learn:

• Why the million dollar mark may not be the best metric to celebrate

• What studios with over 50% profit margin look like

• What are ancillary services and a powerful example of what we did for the studio owners we work with

• Why the number of clients shouldn’t be the main measure of success for your studio

• What clients really want…

• How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!

Feb 7, 2019

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand

• The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold

• How and why you should utilize white space in your feed

• The difference between business versus personal Instagram accounts

• Why Christy has over 40 tests running at a time!

LINKS:

https://www.plannthat.com/

https://au.linkedin.com/in/christy-laurence 

Feb 5, 2019

In this episode you’ll learn:

• What’s really possible for your studio when it comes to revenue

• That hitting the 7-figure mark will look different for each studio

• How I calculate retention and conversion rates and why these number matter so much

• Case studies of clients we work with, including actual numbers

• An example of why the business model matters

• Strategies for employee compensation plans, pricing, profit margins and more

• A sneak peek of what’s coming up in the second part of this series

Jan 31, 2019

In this episode you’ll learn:

• What nudged Heather to take the leap to open her own Yoga studio

• How she was able to take the feedback from others in the community and use that to fuel herself

• The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs

• Take a stand for the value of what you offer!

• What her views are on the expectations we put on ourselves and how she builds her tribe

• The secret behind teacher trainings

LINKS:

http://www.yogatribemn.com 

Jan 29, 2019

In this episode you’ll learn:

• A recap on identifying a retreat versus an event

• What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one}

• What is an affiliate and the importance of having a strong affiliate network

• How to provide a content calendar to you affiliates

• Strategies for tracking your sales

• What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it}

• And more!

LINKS:

Get the Growth Book now! http://www.lisekuecker.com/growthbook

https://www.infusionsoft.com/

https://www.samcart.com/ 

Jan 24, 2019

In this episode you’ll learn:

• Why there is a significant amount injuries happening in young dancers under the age of 14

• How trainers should approach young dancers wanting to also be trained in Pilates or yoga

• Why Lisa’s strategy entails teaching children to read their bodies and empower them to help heal themselves

• The progressions that have developed in the field over time and how important it is to keep up with your knowledge

• Why out of all the systems, the muscular system is usually the last to be worked on because 99% of the time muscle actually has nothing to do with it

LINKS:

https://perfectformphysio.com.au/

https://perfectformphysio.com.au/lisa-howells-story/

https://www.facebook.com/PerfectFormPhysio/

https://twitter.com/perfectformphys

https://www.pinterest.ca/perfectformphys/

https://www.instagram.com/perfectformphysio/

 

 

 

Jan 22, 2019

In this episode you’ll learn:

• How to set yourself up for profits when planning a retreat or an event

• Tips to help you in the process of choosing the right venue

• How to handle lodging {and what are the various options available} • What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them}

• The two biggest numbers you need to calculate for a successful retreat

• What is the difference between an event and a retreat

• How to calculate prices and add profits Get the Growth Book now! http://www.lisekuecker.com/growthbook    

Jan 17, 2019

Things you will learn in this episode:

• How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways

• Why they introduced kundalini yoga to the public

• The strategy they used in starting their teacher training without having a brick and mortar

• What challenges they went through that ultimately made them feel like they had to start over

• There are no rules when building your business

• Culture and community start from the top down

• What is intentional intake and how it changed Urban Yoga Chicago

LINKS:

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

http://www.urbanyogachicago.org/

https://www.facebook.com/urbanyogachicago/

https://www.instagram.com/urbanyogachicago/ 

Jan 15, 2019

In this episode you’ll learn:

• The biggest warning I have for you in this stage

• Stick to what your clients truly need and want in this stage • Why you need a day-to-day Operations Manager

• What activity you can do here that will grow your clientele quickly

• The downfall that can come with mass diversification

• Set your business up for sale - even though it’s not for sale!

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/ 

Jan 10, 2019

In this episode you’ll learn:

• Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship

• How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor

• What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like

• Why she knew she had to take part in The Client Cure and The Revenue Remedy, and what results she achieved from them

• 3 things that really make a promotion and an example of an epic sale Raquel recently did at her studio

LINKS:

https://www.thedaileymethod.com/studios/white-rock/studio-instructors/

https://www.facebook.com/TheDaileyMethodCorporate

https://twitter.com/thedaileymethod

http://instagram.com/daileymethod

 

support@lisekuecker.com

Jan 8, 2019

Things you will earn in this episode:

• What your role needs to be in this stage and why you have to build just beyond yourself

• What I did to shift my focus in this stage to becoming a CEO

• How to investigate why things go well and why things don’t {and then build a system around it to propel you forward}

• What I looked for first when hiring someone

• How to build the most powerful type of marketing

• The differences between a sales manager, marketing and operations manager, and how you can afford to hire them

• The importance of niching down

Get the Growth Book now! http://www.lisekuecker.com/growthbook  

Jan 3, 2019

In this episode you’ll learn:

• How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time

• Why a mindset hang up had her thinking she couldn’t make her dream of being successful in the fitness world

• The biggest breakthrough that told Hanna she can make a long lasting business

• The most important lessons Hanna was able to take from “failure”

• How Hanna was able to navigate price increases with her clients • How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate

• Where Hanna wants to take Burn Theory now

LINKS:

http://www.burntheory.com.au/

https://www.facebook.com/burntheory/

https://www.instagram.com/burntheory/ 

Jan 1, 2019

In this episode you’ll learn:

• Why you need to define the difference between urgent and important when managing your tasks in this phase

• Why it is important to categorize your tasks using a matrix and identify areas that can be delegated

• The top two major parts of your business that people tend to leave off the matrix completely

• You need to build in consistent reoccurring revenue – with 90% of the products you sell doing this

• What are sales benchmarks and what you should be reaching for

• Content is king. What type of content should you be putting out there and how much?

You can get the Growth Book now at http://www.lisekuecker.com/growthbook   

Dec 27, 2018

In this episode you’ll learn:

• How Alyssa’s side hustle developed into the successful practice it is today

• What is “Yoga Therapy”

• The difference between a Yoga therapist in a private setting versus one operating from a hospital

• How she made the shift into a bigger model • Why Alyssa wanted to create the “one-stop shop” idea •

Her tips and strategies when it comes to hiring the right way

LINKS:

https://www.embarqueyoga.com

http://www.mightylotus.org/ 

Dec 25, 2018

In this episode you’ll learn:

  • What is the “wonder phase”
  • How to get your baseline operation costs right - from the beginning
  • What is a pro forma and how to use it effectively
  • The power of an average client monthly value and how you can use that to calculate a profitable business
  • What to look out for when negotiating real estate
  • Why you should have your sales and marketing systems ready before you even open your doors
Dec 20, 2018

In this episode you’ll learn:

• How 105F started out as a sought out destination

• What Maura has learned about being in a partnership

• The biggest difference in running two versus three studios

• With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page

• How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year!

• The significant ways in which her business has changed over the past six months

• How and why’s Maura is building a different level of relationship

LINKS:

http://105f.com 

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/ 

Dec 18, 2018

In this episode you’ll learn:

  • You can’t always do it all {learn how to do what NEEDS to be done}
  • Move forward - one day at a time
  • Why communicating with prospects, old clients and staff is vital
  • How recognizing that we are in the relationship business will literally affect your income
  • How I built a community by calling 400 people!
Dec 13, 2018

In this episode you’ll learn:

  • The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
  • What mindset shift and realizations she needed to make in order to allow for this growth
  • What happened when she started to do what felt right

  • Why changes can be made in small steps and you don’t need a total overhaul all at once
  • How the introductory packages you offer mean so much to your business growth and client retention
  • Our tips and strategies for living your best life!

 

LINKS:

http://bikramtemecula.com/

https://www.facebook.com/pages/Bikram-Yoga-Temecula/186136984817373

https://twitter.com/bikramtemecula

http://www.lisekuecker.com/uncategorized/episode144/

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