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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: Page 1
Oct 14, 2021

In this episode, you will learn:

  • The “elephant in the room”, the Delta variant, and how studio owners should be approaching it

  • A look at cleaning protocols and why you should continue focusing on them moving forward

  • The current situation with masks, and how to clearly define when they are required in your studio

  • How to prepare for an uncomfortable few weeks in light of the new variants

  • What programs you should be offering for the time being A few words of advice concerning vaccine mandates

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 7, 2021

In this episode, you will learn:

  • Kristen’s words of wisdom on what systems to have in place for new hires

  • How to build protocols in your business for updating your systems

  • What to do when your systems are too complicated or complex

  • Her advice for approaching systems for the rest of the year, especially if you’re feeling burnt out

LINKS:

https://kristenwestcott.com/

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 30, 2021

In this episode, you will learn:

• Where to start if you have zero systems in place right now

• How to go about completing tasks or implementing systems that you don’t like {but are obliged to do}

• Why it is important to have a level of personalization in your systems

• Best practices for organizing your systems

• How to make sure that you're using a system that actually translates into getting things done

LINKS:

https://kristenwestcott.com/ 

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/ 

Sep 23, 2021

In this episode, you will learn:

  • Mindy’s tips and advice for finding the right therapist for you

  • The collaboration that exists between the movement professional and the bodyworker

  • A powerful reframe for how we should be networking

  • Ways you can start building the bodywork side of business

  • Why bodywork therapists often undervalue their services and what they charge

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 16, 2021

In this episode, you will learn:

• What Cranial Sacral Therapy is all about and how Mindy discovered it

• The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career

• Why the concept of our body “keeping the score” is so important to understand

• How Cranial Sacral Therapy differs from deep tissue massage

• The key types of bodywork that is formative in a studio setting

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.

Sep 9, 2021

In this episode, you will learn:

  • The latest on the Delta variant that is sweeping through the nation

  • The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio

  • Tips for working with your local health department

  • My thoughts on vaccine mandates and how to handle them for employees and clients alike

  • A forecast for what the next 6 weeks could look like for studio owners

  • Why you absolutely cannot stop your sales and marketing efforts at this time

LINKS:

https://www.covidactnow.org/

https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 2, 2021

In this episode, you will learn:

  • The various pivots Siobhan made during the pandemic, and how she turned the situation into a success

  • One of the unusual pivots that she says helped her survive during this challenging time when many studios did not

  • Advice for studio owners looking to finish 2021 off strong

  • Why Patricia transitioned from Bikram Yoga to a hot yoga studio

  • What she put into place in her business to grown and scale before Covid-19 impacted the industry

  • Different systems you can implement to make the growing process as painless as possible

  • The tremendous benefits of using sales scripts during sales appointments

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Aug 26, 2021

In this episode, you will learn:

  • Patty’s background and what brought her into this industry

  • What her opening and reopening cycles looked like through the pandemic

  • Where Patty finds a lot of her leads, and what she wasn’t tracking before that she is now

  • Her criteria for finding a team member to be in charge of her sales process

  • What he focus will be on in order to grow the studio moving forward

LINKS:

https://wholebodyyogastudio.com/

https://www.facebook.com/wholebodyyogastudio/

https://www.linkedin.com/in/patty-ferry-61304626/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Aug 19, 2021

In this episode, you will learn:

  • How Michelle built her own studio, and then the steps she took to expand it

  • What mindset shifts she needed to make in order to pivot successfully when necessary

  • The strategies used to build out a virtual platform for her business How they evolved from 3 to 6-month memberships, to yearly ones

  • Her advice for studio owners who feel they are on a “hamster wheel” and going nowhere

LINKS:

https://corepilatesnyc.com/

https://www.instagram.com/corepilatesnyc/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Aug 12, 2021

In this episode, you will learn:

  • The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio

  • What their business model looks like, and the most impactful shift they made during the pandemic

  • How they manage their team to make sure that the company’s values and mission is upheld

  • What their numbers have looked like post-pandemic {since reopening}

  • The main priorities Michelle and Laurial are focusing on over the next few months

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Aug 5, 2021

In this episode, you will learn:

  • A breakdown of the DiSC assessment, and how it can impact the way that you lead your team

  • Tips and strategies for planning summer promotions in your studio

  • How to add more value for your clients {without discounting your services}

  • The best way to make financial projections in your business Two important metrics to look at when analyzing your numbers

LINKS:

https://www.discprofile.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 29, 2021

In this episode, you will learn:

  • What the Profit First system is all about

  • A simple step you can take to get started on using this methodology

  • Different models you can follow depending on your revenue What dividends are {and the advantages to receiving them}

  • Key differences to be aware of when you have an S Corporation versus an LLC

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 22, 2021

In this episode, you will learn:

  • Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team}

  • The most common mistakes that occur when dealing with landlords

  • How to create open lines of communication with your landlord and the benefits you’ll receive by having this

  • The best ways to maintain a good relationship with your landlord

  • Some of the best practices if you find yourself in a difficult situation with your landlord

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 15, 2021

In this episode, you will learn:

  • What it takes, from a personal perspective, to effectively lead your team

  • Specific questions to ask yourself before starting to hire your staff

  • How to identify the types of personalities that will fit both your team and your vision

  • The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so

LINKS:

https://studiogrow.co/episode448/

https://studiogrow.co/episode449/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 8, 2021

In this episode, you will learn:

  • Jackie’s background in the fitness industry and how she transitioned to helping other professionals with email and Facebook ads

  • What to consider with lead generation ads versus conversion ads How to really build an audience that knows, likes, and trusts you, using Facebook ads

  • The way to know which type of ad to use, depending on your main goal or objective

  • Why Facebook is like a Las Vegas Casino

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 1, 2021

In this episode you will learn:

• The big lesson I learned from my mother about the power of a brand

• The new job title I would use if I were starting over growing a studio

• What our branding process in 2017 looked like, and how look it took to complete

• The importance of a brand guide and the impact ours had on the results of our branding

• A big mistake a lot of studio owners make when branding that I want you to avoid at all costs

• Why I want you to get exceptional with your content calendar, and how our team does this

LINKS:

https://www.squarespace.com/

https://showit.co/

https://therevenueremedy.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jun 24, 2021

In this episode, you will learn:

• The one thing that Peloton focused on compared to their competitors that made all the difference

• Why their non-traditional real estate strategy has been so effective

• How they meet their clients at home by using the right platform to engage them

• What Peloton’s standardized professional experience and referral strategy looks like

• Why understanding the difference between marketing and advertising is key

LINKS:

To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jun 17, 2021

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors again

• What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other}

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jun 10, 2021

In this episode you’ll learn:

• About Rick’s journey of innovation and how he came full circle to the model he does best

• A birds-eye view of his team and how they operate

• His thoughts on using employees or independent contractors

• What he feels is key to getting people on the right track for their goals

• The way that Rick was able to identify a demographic that needs to be served well in the fitness industry

LINKS:

https://www.rickmayo.com/

https://www.facebook.com/RickMayo101/

https://twitter.com/CoachRMayo

https://www.instagram.com/alloyptfranchise/

https://www.instagram.com/studiogrowco 

May 20, 2021

In this episode, you will learn:

• Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners}

• What an order bump is, and how to offer it the right way

• How an upsell differs from an order bump, plus the 4 options you have for where to put one

• Where the ancillary offer fits into the sales process

• Why it’s so important to understand your client’s journey when setting up your offer and sales process

• The reasons why the average square footage of studios is going to drop moving forward

• What you need to be focusing on when you downsize your studio space

• Shifts to your pricing structure that I predict will need to be made

• Why what I’m suggesting is a more profitable, sustainable, and powerful business model

LINKS:

How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

May 13, 2021

In this episode, you will learn:

• Why your branded programs absolutely need to stand out against others on the market

• What my biggest issue is when it comes to marketing and offers running in this industry

• Ways you can be original when naming your classes and one-on-one offerings

• How to determine, and then promote, your own unique methodology

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

May 6, 2021

In this episode, you will learn:

• The growing importance of marketing that focuses on the life stages of your customers

• What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people

• Why now more than ever, profitability is key

• How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers

• The right way to start building your own virtual studio

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Apr 29, 2021

In this episode, you will learn:

  • What 2020 taught us about business and the importance of planning as we move forward

  • Why you need to build a path for success in order to have the best shot at achieving results

  • The lessons that I’ve learned from past events such as Hurricane Katrina and the economic crisis of 2008

  • How segmented-based automated marketing will be crucial for studio owners over the next few years

  • What you need to do right now to implement a strategy that targets segments of your clientele

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Apr 22, 2021

In this episode, you will learn:

• The process Jacey and Danielle used to plan and introduce the digital component of their business to clients

• Why they chose to build their own app {and how they did it}

• Their strategies for creating a cohesive experience with in-studio clients, those who use the app and those who livestream

• The importance of maintaining a strong human connection when using a digital strategy

• What to do, and not do, when you make a mistake…

LINKS:

https://www.janedo.com/

https://app.janedo.com/

https://www.janedo.com/schedule-jersey-city

https://jane-do-shop.myshopify.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Apr 15, 2021

In this episode, you will learn:

• How Jacey and Danielle met and then formed their unique concept of Jane DO

• The challenges they faced opening their locations, and why they said these hurdles actually benefited them in the end

• The reasons they prefer to be self-funded through hard work and determination

• The way they structure the customer experience at Jane DO

• What their mindset has been during the pandemic, and how they were able to quickly pivot to an online model as soon as it hit in 2020

• How they kept their community strong as the business continued to grow

LINKS:

https://www.janedo.com/

https://app.janedo.com/

https://www.janedo.com/schedule-jersey-city

https://jane-do-shop.myshopify.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

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