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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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Now displaying: Page 1
Sep 17, 2020

In this episode, you will learn:

• How Ebony knew that she was onto something BIG, and the beautiful lesson that yoga has taught her which helped in the process

• The way she got her start practicing yoga and the personal transformation it has led to

• Ebony’s ultimate goal in the industry, and what makes her so unique as a yoga instructor

• Her thoughts on the industry shifting to become more diverse and inclusive

• What a typical day at Yoga N Da Hood looks like, plus what they are doing to make such a difference in schools today

LINKS:

https://www.yogandahood.com/

https://www.facebook.com/yogandahood/

https://www.instagram.com/yogandahood/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Sep 10, 2020

In this episode, you will learn:

• The one thing that Peloton focused on compared to their competitors that made all the difference

• Why their non-traditional real estate strategy has been so effective

• How they meet their clients at home by using the right platform to engage them

• What Peloton’s standardized professional experience and referral strategy looks like

• Why understanding the difference between marketing and advertising is key

LINKS:

To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Sep 3, 2020

In this episode, you will learn:

• What’s next for Jared and his business, post-pandemic

• The ways he’s prioritizing self-care during these times

• How he thinks we will emerge as an industry {plus his views on the future of digital and in-person services}

• The results that his clients are looking for the most right now •

His biggest concern for the industry, but why he’s so excited for what’s to come next

LINKS:

https://www.studio26nyc.com/

https://www.instagram.com/studio26nyc/

https://www.facebook.com/jared.kaplan1/

https://www.linkedin.com/in/jared-kaplan-58230711/

https://www.pilatesanytime.com/videos-by/227/Jared-Kaplan-Pilates

http://jeanclaudewest.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Aug 27, 2020

In this episode, you will learn:

• What Jared’s business model looks like {and why I love it so much}

• His inspiration for starting a “better way” to do things in the industry 10 years ago

• Jared’s transition from the role of trainer to CEO, the challenges he faced and the adjustments required from him along the way

• What his role in the business looks like now, who’s in his space and the people he would like to add in the near future

• The biggest surprise Jared has encountered with the comprehensive business model he is using, what their marketing plan entails, and so much more…

LINKS:

https://www.studio26nyc.com/

https://www.instagram.com/studio26nyc/

https://www.facebook.com/jared.kaplan1/

https://www.linkedin.com/in/jared-kaplan-58230711/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Aug 20, 2020

In this episode, you will learn:

• All about the CYB concept

• Why Stephanie has been focusing on “on-demand” instead of live videos in the digital side of her business

• The different factors that she says can’t be overlooked when it comes to live classes

• How to introduce retail products, and then plan a strategy for offering them to your clientele

• Where she sees CYB for the next 10 years

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/

https://ikizmet.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Aug 13, 2020

In this episode, you will learn:

• The role that Stephanie’s husband’s business, Akismet, has played in studios

• Why she strongly believes that you need multiple revenue streams in your business

• The reasons it is better to hire full-time employees versus independent contractors

• How Stephanie translated her corporate experience into running her own business

• The way she finds a balance between building her business strategy and also wearing “multiple hats”

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/ 

https://ikizmet.com/

https://www.instagram.com/studiogrowco 

https://www.boutiquefitnesscoalition.com/ 

https://www.boutiquefitnesscoalition.com/press 

https://www.facebook.com/groups/3312618912101211/ 

Aug 6, 2020

In this episode, you will learn:

• About Stephanie’s journey on transitioning from a very successful corporate position to starting her own business

• What she feels is the #1 skill to have if you want a successful studio

• Why she waited so long to start her own business

• What building her dream now looks like!

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/

https://ikizmet.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 30, 2020

In this episode, you will learn:

• The response Jennifer was able to witness as studios are reopening

• What the future public response to studios reopening could potentially be across the board

• Advice for people who are still considering opening a franchise at this time

• What her and her studios have mostly been focusing on during closure time

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 23, 2020

In this episode, you will learn:

• Jennifer’s amazing licensing & franchising journey

• Some tips on how to best expand internationally

• How she pivoted during COVID-19 and proceeded with new franchise opening amidst the pandemic

• Tips on how to navigate the pandemic {whether you are a new studio or an existing studio}

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 16, 2020

In this episode you’ll learn:

• How Jennifer discovered barre and the events that led her to open her own studio

• How her business goals and areas of focus evolved as she went from a strictly brick and mortar business to a more digital business

• How she balanced life and found alignment despite having to manage several areas of her business at the same time

• Important key differences between managing a brick and mortar studio versus a digital studio

• The important analytics to track in a digital studio, compared to a brick and mortar studio

• The decision process when choosing a location

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Jul 9, 2020

In this episode you’ll learn:

• What to consider about operating in this new reality and seizing the opportunity to make changes

• How to effectively utilize relationships with your brand representatives

• Tips for inventory management and software

• Merchandise and display best practices

• Sales goals and incentivizing your staff to reach goals

• Top sales KPI’s to focus on post-pandemic

LINKS:

http://studiogrow.co/anchor

https://www.thirtythreethreads.com/ 

https://www.linkedin.com/company/thirtythreethreads/ 

https://www.mindbodyonline.com/

http://www.clubready.club/

  https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 2, 2020

In this episode you’ll learn:

• What Thirty Three Threads is all about, and the brands they have that you probably are already familiar with

• Why retail is such an important profit driver for studios {especially long-term, post-Covid}

• Some of the most common misconceptions studio owners have around retail

• What to consider before bringing a retail brand into your studio to sell

• Pricing considerations to ensure profitability {plus strategies for protecting your profit margins}

• What Matt and Rosie are seeing in terms of changes now that studios are re-opening

• Their thoughts on the need for sanitation and hygiene at this pivotal time

LINKS:

https://www.thirtythreethreads.com/

https://www.linkedin.com/company/thirtythreethreads/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Jun 25, 2020

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors again

• What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other}

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Jun 18, 2020

In this episode you’ll learn:

• Aesha’s backstory and what she says she has wanted to change from a very young age

• A major turning point in her life when she decided “enough is enough”

• How she got into her work with images, and why they are so powerful {and needed} today

• What shocked Aesha most about who her work speaks to

• The ways she is empowering others during these difficult times – and how you can help out too

LINKS:

https://www.theswandreamsproject.org/

https://www.instagram.com/theswandreamsproject/

https://www.facebook.com/theswandreamsproject/

https://www.toneybands.com/

https://hsanyc.org/

https://www.instagram.com/studiogrowco 

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Jun 11, 2020

In this episode you’ll learn:

• How Pam and Chris’s business journey began, and what led to the founding of Align Brooklyn

• A breakdown of the amazing services that they provide, including their “yoga wall”

• What they are considering as they look at scaling in the future

• The way that they onboard new instructors, plus the expectations they have in their facility

• The impact that the pandemic has had on their business {and the important pivots they are making due to it}

• In what ways attitudes around health are changing as a result of current events

• A conversation on race and how access to health can start to be improved for all

LINKS:

https://www.alignbrooklyn.com/

https://www.instagram.com/alignbrooklyn/

https://www.facebook.com/alignbrooklyn

https://twitter.com/alignbrooklyn

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.lessonly.com/ 

Jun 5, 2020

In this episode you’ll learn:

• How Jatrine found her path to fitness and then built a successful business in the niche

• What she offers her clients at her studio and why she focuses on these offerings

• Jatrine’s studio transformed since working with Erin and the TCC process

• That your sales can be made through your passion and advocacy

• Giving back 101!

LINKS:

https://www.jamakinmedance.com/classes/

https://www.facebook.com/JaMakinMeDance

https://twitter.com/jamakinmedance

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/ 

https://www.boutiquefitnesscoalition.com/press 

https://www.facebook.com/groups/3312618912101211/ 

Jun 4, 2020

In this episode you’ll learn:

• How seasons of turmoil led to incredible opportunities for Misty

• The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring}

• Her biggest challenges with opening her second studio

• How a work relationship changed Misty’s mindset and moved her business forward

LINKS:

http://www.dragonflypilates.com/

https://www.facebook.com/DragonflyPilates/ 

https://twitter.com/dragonflynews

https://www.instagram.com/dragonflypilates/ 

https://www.instagram.com/studiogrowco 

https://www.boutiquefitnesscoalition.com/ 

https://www.boutiquefitnesscoalition.com/press 

https://www.facebook.com/groups/3312618912101211/ 

 

May 28, 2020

In this episode you’ll learn:

• What we’d like to see as the world re-opens for business

• The major hole in the market that we wanted to address by creating the Boutique Fitness Coalition

• Why starting local is your best chance of getting open {and what this means}

• How you can leverage local media and state legislators in your efforts to re-open

• The 3 things to focus on and what really differentiates boutique fitness studios from other fitness facilities

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.ihrsa.org/industry-leadership/state-advocacy/ 

May 21, 2020

In this episode you’ll learn:

• What Rick has been seeing lately during this exciting (and terrifying) times for the industry

• Where he sees things 5 years from now

• How to maximize the effectiveness of a digital studio during these times, and moving forward

• Rick’s thoughts on the important relationships between employers, insurance companies and governments

• The huge opportunities that exist for operators in our space and who he believes will ultimately succeed

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/

https://www.mindbodyonline.com/

https://www.instagram.com/mindbody/

https://www.facebook.com/mindbodyinc

https://twitter.com/askmindbody

https://www.youtube.com/MINDBODY

https://www.linkedin.com/company/mindbody/

https://www.linkedin.com/in/rickstollmeyer 

May 14, 2020

In this episode you’ll learn:

• Why the next few months, and reopening the best way possible, is so critical

• What all business owners should be aiming for when reopening

• The health, sanitation and spatial protocols to be aware of

• Additional team and client protocols to consider

• How you can get a copy of our reopening guide to help you in this process

LINKS:

Get your copy of the manual (for only $297!) at https://studiogrow.co/episode419/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/ 

May 7, 2020

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way

• What the trial funnel is and why we feel it’s necessary to use it

• When to offer a discount funnel and the opportunity this type of strategy provides

• How a challenge can be used effectively for both you and your clients

• The different ways to advertise your funnel

• Email marketing strategies, and more!

LINKS:

https://www.instagram.com/studiogrowco/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails 

Apr 30, 2020

In this episode you’ll learn:

• What to research first before offering your online training

• Why doing the post-production tasks yourself isn’t recommended

• How to determine the pricing for your new product

• Ways to “build the runway” before you launch and the very first thing to do

• Something you can do to get real feedback on your product and to optimize it before the cart opens

• Which ad campaigns to build on Instagram and Facebook to promote your launch

• Why quality always beats quantity when it comes to the content you create

LINKS:

https://www.instagram.com/studiogrowco/ 

https://www.upwork.com/

https://geo.craigslist.org/iso/us 

Apr 23, 2020

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business

• What to remember if you’re concerned with the competition stealing your material and intellectual property

• Why “launching with less” is a great rule to follow for a membership site

• The importance of a first impression…

• What to do to start adding livestreaming into your business and why you should consider doing it

• Downloadable pieces of content and more ideas for how you can expand your online offerings

LINKS:

https://www.instagram.com/studiogrowco/ 

Apr 16, 2020

In this episode you’ll learn:

  • What exciting opportunities exist now for online course creators in the digital marketplace

  • How teachers can harness the power of video to expand their influence 

  • Why it’s never been easier to start building an online following to grow your business

  • When is the right time to offer your products and services online

  • Ways you can use online courses to attract potential franchisees, expand into new markets, and more!   

LINKS: 

https://www.instagram.com/studiogrowco/

 

Apr 9, 2020

In this episode you’ll learn:

• An introduction to the Boutique Fitness Coalition, and the 3 main things it will be doing for people in the industry

• An overview of the stimulus bills that have been announced in the United States

• The major questions we have been asked recently by clients • How we’re navigating this process

• The way to approach working with your bank and landlord • Why we believe there will be huge opportunities for expansion after this pandemic is over

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/

https://www.sba.gov/funding-programs/loans/coronavirus-relief-options 

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