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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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Now displaying: Page 1
Jun 25, 2020

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors again

• What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other}

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Jun 18, 2020

In this episode you’ll learn:

• Aesha’s backstory and what she says she has wanted to change from a very young age

• A major turning point in her life when she decided “enough is enough”

• How she got into her work with images, and why they are so powerful {and needed} today

• What shocked Aesha most about who her work speaks to

• The ways she is empowering others during these difficult times – and how you can help out too

LINKS:

https://www.theswandreamsproject.org/

https://www.instagram.com/theswandreamsproject/

https://www.facebook.com/theswandreamsproject/

https://www.toneybands.com/

https://hsanyc.org/

https://www.instagram.com/studiogrowco 

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Jun 11, 2020

In this episode you’ll learn:

• How Pam and Chris’s business journey began, and what led to the founding of Align Brooklyn

• A breakdown of the amazing services that they provide, including their “yoga wall”

• What they are considering as they look at scaling in the future

• The way that they onboard new instructors, plus the expectations they have in their facility

• The impact that the pandemic has had on their business {and the important pivots they are making due to it}

• In what ways attitudes around health are changing as a result of current events

• A conversation on race and how access to health can start to be improved for all

LINKS:

https://www.alignbrooklyn.com/

https://www.instagram.com/alignbrooklyn/

https://www.facebook.com/alignbrooklyn

https://twitter.com/alignbrooklyn

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.lessonly.com/ 

Jun 5, 2020

In this episode you’ll learn:

• How Jatrine found her path to fitness and then built a successful business in the niche

• What she offers her clients at her studio and why she focuses on these offerings

• Jatrine’s studio transformed since working with Erin and the TCC process

• That your sales can be made through your passion and advocacy

• Giving back 101!

LINKS:

https://www.jamakinmedance.com/classes/

https://www.facebook.com/JaMakinMeDance

https://twitter.com/jamakinmedance

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/ 

https://www.boutiquefitnesscoalition.com/press 

https://www.facebook.com/groups/3312618912101211/ 

Jun 4, 2020

In this episode you’ll learn:

• How seasons of turmoil led to incredible opportunities for Misty

• The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring}

• Her biggest challenges with opening her second studio

• How a work relationship changed Misty’s mindset and moved her business forward

LINKS:

http://www.dragonflypilates.com/

https://www.facebook.com/DragonflyPilates/ 

https://twitter.com/dragonflynews

https://www.instagram.com/dragonflypilates/ 

https://www.instagram.com/studiogrowco 

https://www.boutiquefitnesscoalition.com/ 

https://www.boutiquefitnesscoalition.com/press 

https://www.facebook.com/groups/3312618912101211/ 

 

May 28, 2020

In this episode you’ll learn:

• What we’d like to see as the world re-opens for business

• The major hole in the market that we wanted to address by creating the Boutique Fitness Coalition

• Why starting local is your best chance of getting open {and what this means}

• How you can leverage local media and state legislators in your efforts to re-open

• The 3 things to focus on and what really differentiates boutique fitness studios from other fitness facilities

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.ihrsa.org/industry-leadership/state-advocacy/ 

May 21, 2020

In this episode you’ll learn:

• What Rick has been seeing lately during this exciting (and terrifying) times for the industry

• Where he sees things 5 years from now

• How to maximize the effectiveness of a digital studio during these times, and moving forward

• Rick’s thoughts on the important relationships between employers, insurance companies and governments

• The huge opportunities that exist for operators in our space and who he believes will ultimately succeed

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/

https://www.mindbodyonline.com/

https://www.instagram.com/mindbody/

https://www.facebook.com/mindbodyinc

https://twitter.com/askmindbody

https://www.youtube.com/MINDBODY

https://www.linkedin.com/company/mindbody/

https://www.linkedin.com/in/rickstollmeyer 

May 14, 2020

In this episode you’ll learn:

• Why the next few months, and reopening the best way possible, is so critical

• What all business owners should be aiming for when reopening

• The health, sanitation and spatial protocols to be aware of

• Additional team and client protocols to consider

• How you can get a copy of our reopening guide to help you in this process

LINKS:

Get your copy of the manual (for only $297!) at https://studiogrow.co/episode419/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/ 

May 7, 2020

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way

• What the trial funnel is and why we feel it’s necessary to use it

• When to offer a discount funnel and the opportunity this type of strategy provides

• How a challenge can be used effectively for both you and your clients

• The different ways to advertise your funnel

• Email marketing strategies, and more!

LINKS:

https://www.instagram.com/studiogrowco/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails 

Apr 30, 2020

In this episode you’ll learn:

• What to research first before offering your online training

• Why doing the post-production tasks yourself isn’t recommended

• How to determine the pricing for your new product

• Ways to “build the runway” before you launch and the very first thing to do

• Something you can do to get real feedback on your product and to optimize it before the cart opens

• Which ad campaigns to build on Instagram and Facebook to promote your launch

• Why quality always beats quantity when it comes to the content you create

LINKS:

https://www.instagram.com/studiogrowco/ 

https://www.upwork.com/

https://geo.craigslist.org/iso/us 

Apr 23, 2020

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business

• What to remember if you’re concerned with the competition stealing your material and intellectual property

• Why “launching with less” is a great rule to follow for a membership site

• The importance of a first impression…

• What to do to start adding livestreaming into your business and why you should consider doing it

• Downloadable pieces of content and more ideas for how you can expand your online offerings

LINKS:

https://www.instagram.com/studiogrowco/ 

Apr 16, 2020

In this episode you’ll learn:

  • What exciting opportunities exist now for online course creators in the digital marketplace

  • How teachers can harness the power of video to expand their influence 

  • Why it’s never been easier to start building an online following to grow your business

  • When is the right time to offer your products and services online

  • Ways you can use online courses to attract potential franchisees, expand into new markets, and more!   

LINKS: 

https://www.instagram.com/studiogrowco/

 

Apr 9, 2020

In this episode you’ll learn:

• An introduction to the Boutique Fitness Coalition, and the 3 main things it will be doing for people in the industry

• An overview of the stimulus bills that have been announced in the United States

• The major questions we have been asked recently by clients • How we’re navigating this process

• The way to approach working with your bank and landlord • Why we believe there will be huge opportunities for expansion after this pandemic is over

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/

https://www.sba.gov/funding-programs/loans/coronavirus-relief-options 

Apr 2, 2020

In this episode you’ll learn:

• About Rick’s journey of innovation and how he came full circle to the model he does best

• A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors

• What he feels is key to getting people on the right track for their goals

• The way that Rick was able to identify a demographic that needs to be served well in the fitness industry

LINKS:

https://www.rickmayo.com/

https://www.facebook.com/RickMayo101/

https://twitter.com/CoachRMayo

https://www.instagram.com/alloyptfranchise/ 

https://www.instagram.com/studiogrowco 

Mar 26, 2020

In this episode you’ll learn:

• How I discovered BASI and why Rael says it is much different than any other certification available

• The way that Pilates became a “meeting ground” for Rael and the professionals he was working with

• What role diversity plays in BASI today, and why he says it’s not a “one size fits all” type of method

• How Rael uses the block system and the reasons that you need more structure as the workouts get more complex

• Why he’s giving not just 100%, but 110%, and the way he does it on a daily basis

• That the BASI method is much than just a set of exercises…

LINKS:

https://www.instagram.com/studiogrowco

https://www.basipilates.com/

https://www.basipilates.com/teacher-training-programs/

https://www.instagram.com/basipilates/

https://www.facebook.com/BASIPilates/

https://www.pilatesanytime.com/ 

Mar 24, 2020

In this episode you’ll learn:

• Ways that clients and customers have been far more supportive and understanding during these times

• Why having recurring revenue is such a game changer, and will continue to be for businesses going forward

• Success stories of clients who are getting more people to sign up right now

• The reframe people will be making to prioritize their health even more now

• Why a change in programming will be needed, how to make sure your staff is looked after, and so much more!

LINKS:

https://www.instagram.com/studiogrowco 

Mar 19, 2020

In this episode you’ll learn:

• Dominique’s journey into the world of fitness and wellness, and how she originally became aware of Pilates

• The way that her own studio has evolved organically – plus why I think it’s a such a good strategy to do it this way

• Why Dominique prefers doing private training versus group training

• The pros and cons she’s encountered with offering teacher training

• Exciting details on upcoming training by Dominque and her team

LINKS:

https://www.instagram.com/studiogrowco

http://www.pilatescalifornia.com/

https://www.facebook.com/pg/pilatescalifornia/posts/

https://www.linkedin.com/in/dominique-lesperance-0591aa1b

http://www.pilatescalifornia.com/teacher-training/

https://www.basipilates.com/

https://www.xtendbarre.com/about/

 

Mar 17, 2020

In this episode you’ll learn:

• The real reasons why you aren’t paying yourself

• Whether or not you are paying your instructors an above-average rate

• A breakdown of my 30/30/30 profit roll

• How to start evaluating your instructors based on the client experience

• Ways to renegotiate with open financials

• The misconstrued belief of your worth

LINKS:

https://www.instagram.com/studiogrowco 

Mar 12, 2020

In this episode you’ll learn:

• How to use your passion (and start where you are)

• The way that Sunni got introduced to the reformer, even though she wasn’t originally classically trained

• The value that Sunni discovered from Going More Joe

• Using content creation as a creative outlet

• How technology has changed Pilates, especially as a community

LINKS:

https://www.instagram.com/studiogrowco/

https://www.truepilateslasvegas.com/

https://www.goingmorejoe.com/

https://www.facebook.com/groups/1792905517613761/ 

Mar 10, 2020

In this episode you’ll learn:

• Why I say that I am a people pleaser…

• How social media has brought a lot of gain (and pain) into my life and business

• The three questions I have started asking myself lately

• The mantra I practice every day to help combat these feelings to be a better leader

LINKS:

https://www.instagram.com/studiogrowco 

Mar 5, 2020

In this episode you’ll learn:

• Benjamin’s background and the way he found Pilates for the first time

• Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training

• Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”)

• How March Matness has evolved over the years, the opportunities it has led to for Benjamin - and more!

LINKS:

https://www.instagram.com/studiogrowco

https://360pilates.com/

https://360pilates.com/blog/

https://www.instagram.com/360pilatesonline/

https://facebook.com/360pilates

https://twitter.com/360pilates

https://www.josephpilates.org/book-and-ebook-versions-of-pilates-books/ 

Mar 3, 2020

In this episode you’ll learn:

• The top three numbers that are disconnected in your business

• What mantra I follow to be in control of my business

• Where to start in owning the role of the CFO in your business • Why identifying your expenses is key

• My thoughts on replacing or renegotiating services

• Some homework I have for you…

LINKS:

https://www.instagram.com/studiogrowco

https://www.upwork.com/

http://www.fiverr.com/ 

Feb 27, 2020

In this episode you’ll learn:

• How having the right mindset makes all the difference in your success

• That knowing the value of your product and being confident in it will get you the sale

• What is the third level of listening to potential clients, and how it help identify what they are truly looking for

• How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s)

• You have to buy in to your offer before your client will

• Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key

LINKS:

https://www.instagram.com/studiogrowco 

Feb 25, 2020

In this episode you’ll learn:

• What a year of beta tests looked like, and how I rolled it out to various locations

• The remarkable returns our first five studios were able to produce

• The second stage of beta testing and the goals we have set for it

• A special challenge I have for you!


LINKS:

https://www.instagram.com/studiogrowco 

Feb 20, 2020

In this episode you’ll learn:

• What initially drew Katie to The Client Cure

• Competition was hard for Katie at first, but how she now sees competition in a whole new light

• The way she completely changed her self-worth by learning how to properly position her pricing

• What Katie dealt with when she needed to rebrand her company

• How building relationships the right way improved her customer intake process

• Her best tips and advice for studio owners

LINKS:

https://www.instagram.com/studiogrowco/

https://www.soultigeryoga.com.au/ 

https://www.facebook.com/BikramYogaNorthernBeaches/ 

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