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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
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Now displaying: Page 1
Jun 23, 2022

Here’s what we’re talking about in Episode 521:

  • The four different personality types to market to, and their unique buying characteristics

  • How knowing who you’re selling to will make your marketing easier

  • Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out

  • How do you “seed the experience” to get spontaneous buyers excited?

  • Methodical buyers will go to any length to ensure due diligence when buying

  • What professions tend to attract methodical people?

  • The two things you need to make sure of if you’re doing a one-day sale

  • Humanistic types are swayed by the story

  • Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories

  • The most important thing you can do with a competitive buyer aka “a deadline dancer”
Jun 16, 2022

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”? • Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more!

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

LINKS:

https://www.soul-cycle.com/ 

Jun 9, 2022

Here’s what you’ll learn from this episode:

  • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

  • How they have positioned themselves to succeed in all markets, regardless of location or size

  • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

  • What focusing on your clients’ results can do for your business

  • How to start getting creative with client types

  • The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

Jun 2, 2022
Here’s what you’ll learn from this episode:
  • How the IRS defines “employee” and “independent contractor”

  • What are the “common law” rules of an employee?

  • About enforceable non-competes

  • What is a non-solicitation clause and how that affects both independent contractor and your clients?

  • There are different laws and regulations for hiring employees in different states across the United States

  • What is a Factor 20 Test?
May 26, 2022

In this episode you will learn:

  • How to approach analyzing your schedule, and why you need to be doing it regularly

  • Emily’s advice for talking to your staff as a studio owner

  • Ways to utilize an intentional intake process

  • A look at surveys and “win-back” surveys

  • The benefits of posting questions on Instagram stories

  • The advantages of using small and diverse focus groups

  • How to start implementing all that you have learned from your clients


LINKS:

https://www.facebook.com/studiogrowco 

https://ficdn.ca/
 

https://ursa-rehab.com/ 

https://docs.google.com/forms/  
 

https://www.surveymonkey.com/ 

https://www.typeform.com/ 

https://www.fitness-weeks.com/ 

May 19, 2022
In this episode, you will learn:
  • How your team is a part of your vision, and why you should let them own their roles

  • Ways to create a roadmap to success utilizing an accountability ladder

  • That weekly check-ins with team members, both mentally and emotionally, help navigate coaching on a week-to-week basis

  • How to integrate forms to keep a pulse on your business, stay aligned with your team, and help them set goals

  • An approach to fundamentally changing the relationship and culture within your studios
  • What to do to keep your team engaged and pave the way for new leaders in your studio

  • How you can begin to pour back into your team with quarterly “Member Experience Universities”

  • Beth’s advice around compensation, bonuses and identifying obstacles

LINKS:

https://www.jimcollins.com/books.html 

https://www.maxwellleadership.com/ 








May 12, 2022

In this episode, you will learn:

  • Peter’s thoughts on offering an element of education

  • How to approach promoting a community mindset with your teachers

  • Tips for team building and training

  • How to help make your teachers feel like part of the business

  • Whether or not teachers have a sales role in your studio

  • Ways to measure the success of your teacher

LINKS:

https://theroom.ae/ 

https://www.instagram.com/theroomabudhabi/ 

https://www.facebook.com/theroomabudhabi/ 

https://www.mindbodyonline.com/ 

May 5, 2022

In this episode, you will learn:

  • Why detaching from your studio to make time to care for yourself is crucial

  • Key warning signs that burnout could be eminent for you

  • “Sunshine Play” and how to set the tone for the rest of your day

  • How meditation techniques for intuition and manifestation can take 5 minutes {or less}

  • What “The Movie in Your Mind Meditation” is all about

  • Defining your “Bubble Meditation”

  • How taking time to move your body for yourself will pay dividends

  • What you can do to find a new source of freedom

LINKS:

Jasmine’s Book, Soul Surge: Discover Your Power, Change the World

https://insighttimer.com 

Apr 28, 2022

In this episode, you will learn:

  • How to flip your perspective to start embracing yourself as the true leader that you are

  • What being a learning leader and continuously educating yourself looks like

  • Ways to define your leadership style

  • How to identify your studio’s core values

  • Michelle’s thoughts on taking inventory on where you are and spending your time in your business

  • Why leading by questioning is such a powerful strategy

LINKS:

https://risinggoddessfitness.com/ 

https://www.instagram.com/risinggoddessfitness/ 

https://www.linkedin.com/in/michelle-tenuta-69724623/ 

People Styles at Work...And Beyond: Making Bad Relationships Good and Good Relationships Better by Robert Bolton & Dorothy Grover Bolton

Apr 21, 2022

In this episode, you will learn:

  • What got Brent into the fitness industry and how he was led to where he is today 


  • His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success  


  • Brent’s advice when adding additional roles to your business or when looking to expand 


  • How to find good employees and the top thing he looks for when hiring 


  • Way to establish and promote growth in your studio and to build a great team 


  • Brent’s approach to training team members, even when he can’t be there in person


  • What keeps him on track for getting it all done while keeping a work/life balance 


  • The personal touch points in his members’ life cycle 

  • His main advice to a studio owner who is looking to scale

LINKS:

https://www.anytimefitness.com/ 

https://www.linkedin.com/in/brent-potter-5a990461/ 

Apr 14, 2022

In this episode, you will learn:

  • Why employees are ultimately happier with intrinsic motivation versus just getting paid more money

  • The advantages of offering competitive pay and benefits

  • Ideas for incentives and perks

  • Ways to increase autonomy and motivation around their creativity

  • How to encourage further education for your team members

  • Why you’ll want to discover your teachers’ aspirations for future careers and life objectives

  • The benefits of finding out your staff’s deeper values and their ‘why’

LINKS:

https://afterglowyoga.com/ 

https://www.instagram.com/afterglowyogastudios/ 

https://www.facebook.com/afterglowyogastudios 

https://www.linkedin.com/in/jasmine-judson-b7158215/ 

Apr 7, 2022

In this episode, you will learn:

  • The story of how and why Jasmine started her first studio

  • The way her time, and her students’ time, was impacted after opening her second and third studios

  • What Jasmine did to create a strong and intimate service-based experience for her clients

  • Her approach to choosing and adding a customer relationship management system and lead tracker system

  • Jasmine’s 3-step process for intentional intake, and how it provided market research from her ideal clients to support her business model

  • Why hiring staff that will and align with and maintain company values and mission should be a top priority for any studio owner

  • The reasons she feels that people are ready to rebuild community now more than ever

  • What “supported teachers are loyal teachers” means

LINKS:

https://afterglowyoga.com/

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.linkedin.com/in/jasmine-judson-b7158215/

https://www.loyalsnap.com/

https://co.mindbodyonline.com/ 

Mar 31, 2022

In this episode, you will learn:

  • The early struggles that Allison experienced with expansion of the business

  • How Andy became frustrated being an employee, and what he did to build his own practice

  • The true value of networking What the process looked like when Allison combined two of her studios to create a wellness center with Andy

  • The day Andy and Allison found more space to expand their businesses

  • How Andy found a “work spouse” that fits his style and passion

  • Why slowing down and making sure things happened organically is key

  • The approach Andy took to get referrals for the business

LINKS:

https://www.absolutepilates.co/

http://zangpt.com/ 

Mar 24, 2022

In this episode, you will learn:

  • The impact that last two years has had on Peter {and all of us in the industry}

  • What happened to his profitable and successful business once the pandemic hit

  • Why Peter shifted his focus from reinvesting to finding other ways to make money during shutdown and once they were over

  • The ways that we can start becoming profitable again

  • How taking a deeper dive into your numbers and educating yourself on the smaller details will pay big dividends in the future

  • Tips for using personal development and education to become a better manager and operator

LINKS:

https://theroom.ae/

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/ 

Mar 17, 2022

In this episode, you will learn:

  • What the meaning of “gathering” is at this point of time

  • Thoughts on moving during a pandemic

  • How pivoting during the pandemic dramatically changed the mindsets of instructors and studio owners around the world

  • What to do to take the time for yourself in a constantly-changing environment

  • Gaining a new perspective on the lessons to bring forward after the pandemic

LINKS:

https://buff-bones.com/

https://www.raeleasaxton.com/

https://www.instagram.com/raeleasaxton/

https://www.alignpilatessummit.com/

https://www.instagram.com/alignsummit/

https://www.facebook.com/alignsummit

 

Mar 10, 2022

In this episode, you will learn:

  • Maria’s journey and experience with training visually

  • About Leah’s journey online, and how shifting her business and life created the opportunity to serve even more women

  • Why gathering and the power of touch is so critical right now

  • What moving forward and bringing what you were grateful for these past two years will provide you

LINKS:

https://www.alignpilatessummit.com/

https://www.deliapilates.com/

https://www.pilates804.com/ 

https://360pilates.com/ 

Mar 3, 2022

In this episode, you will learn:

  • The true meaning of gathering, and why making time for it in your schedule is so important 


  • How the idea of gatherings has changed for each guest, and plus what it will look like for them going forward 


  • What they are most excited about for the future in their own practices 


  • The role that the Pilates’ community played throughout the pandemic in supporting its studios 


  • Lessons they are taking forward with them as they enter this new phase of re-gathering

LINKS:

https://www.alignpilatessummit.com/

https://www.deliapilates.com/

https://www.pilates804.com/

https://360pilates.com/

Feb 24, 2022

In this episode, you will learn:

  • The creative services and products that Betsy has developed to give her clients a “what’s next” option

  • How she was able to restructure her studio to accommodate what her clients were asking for

  • The challenges of building a team and adding a lot of sessions to the schedule

  • Her thoughts on the opportunity in investing in real estate

  • The systems Allison has developed to allow her to work the hours that she wants to work

  • How Studio Grow helped her with the sale processes she uses, and how her intentional intake has changed since the COVID-19 pandemic

  • The ways that automation and pre-scripted emails have changed the workflow in her business

LINKS:

https://www.balancedpilatesboutique.com/ 

Feb 17, 2022

In this episode, you will learn:

  • The tools and strategies that Pam used as she prepares to reopen her wellness center after a very successful first week of presales 


  • What she did to restructure her wellness center to be more streamlined 


  • Why Jen placed such a high importance on the client experience after opening their second location

  • 
 The ways that Jen and her team decided on a client avatar, and how they then built and developed the total experience around that

  • 
 Her thoughts and tips for asking for the reviews to build the brand 


  • How expanding can be easy {with the right processes and automation pieces in place}
Feb 10, 2022

In this episode, you will learn:

  • The first hire Julia had to make after moving to LA to begin her career as a remote owner

  • Why having the right manager in place is such an important decision to make

  • Tips for finding instructors with major talent who are also a fit for your culture

  • What happened for Julia’s business when things opened back up after the Covid lockdowns

  • What people want post-Covid, and how Julia identified it and shifted her offers to that need

  • Emily’s experience as a COO in corporate

  • Her thoughts on expectations, contacts, and incentives for instructors

  • The role that your leadership and mentorship of your team will play in the studio

LINKS:

https://www.yogabyjulia.com 

Feb 3, 2022

In this episode, you will learn:

  • The single most important factor in being successful as a remote owner

  • Key tools that Peter has used in his day-to-day operations while being a remote owner

  • The way he incorporates four different modalities within his studio

  • How Nic restructured her studio business into a life of freedom

  • A look at her luxury Pilates retreats, and what type of marketing and sales they implemented to sell them out months in advance

LINKS:

https://theroom.ae/

https://www.soulpilates.co.uk/

Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish

Jan 27, 2022

In this episode, you will learn:

  • How Leslie incentivizes her team members for teaching training in a hyper-specialized world of Pilates


  • What it looked like to offer teacher training during COVID, and how she made the leap to online training

  • The strategies behind Leslie’s teacher training that made it so successful

  • Why this teacher training was so effective in creating the best groups of Pilates teachers yet

LINKS:

https://themindfulmovement.com/

https://www.instagram.com/themindfulmovementpodcast/

https://www.facebook.com/themindfulmovementpodcast/ 

Jan 20, 2022

In this episode, you will learn:

  • What Hye Jin has done to ensure she always has a hiring funnel full of new teachers


  • How to identify new teacher talents in new cities or counties

  • Why the process of hiring a regional manager was so important for her as she they grew from two to five studios

  • The changes, shifts, and tools she sees that you can utilize in your studio this coming year

LINKS:

https://thehotroom.com/our-studios/

https://thehotroom.com/hye-jin/ 

Jan 13, 2022

In this episode you’ll learn:

  • What it means to be niche and to create a niche within a niche

  • What narrowing down to a very specific market can do for your business

  • Why so many of us often resist niching down and how it’s holding you back

  • The niches we’re noticing and the incredibly successful businesses being built within them

LINKS:

https://studiogrow.co/episode160/ 

Jan 6, 2022

In this episode you’ll learn:

• A recap of the 4 essential elements of success

• Why you can’t afford not to plan

• What you can do right now to set yourself up for success

• The key things that need to be aligned for your marketing plan to be effective

• What your 90-day plan should look like and a step-by-step process for following it

• A simple way to know if you’re working towards your goal of a 20% increase in revenue

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

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