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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: Page 1
Sep 22, 2022

Here’s what we’re diving into in this episode:

  • The very first thing to do when setting boundaries in your business

  • How we are always in control of our own boundaries

  • What Beth does to establish boundaries with her team and clients

  • Why it’s a good idea to have clear guidance on response times for your support team

  • Beth’s thoughts on payment and cancellation boundaries

  • Ways to start creating physical boundaries and tips for working at home

  • Why it’s perfectly okay to remove things that aren’t serving you or your business

  • Steps for building new boundaries today

LINKS:

https://training.studiogrow.co/dare

Sep 15, 2022

Here’s what we’ll cover in Episode 533:

  • The mindset shift you need to consider as you prepare yourself for selling your studio

  • What I do differently when I view my business as an investment

  • Why you need to have an exit plan and how it shapes every business decision 

  • How your tax strategy will need to change as you prepare to sell your studio

  • How to approach and nurture prospective buyers

LINKS:

https://training.studiogrow.co/dare

https://www.facebook.com/studiogrowco

Sep 8, 2022

Here’s what we’re talking about in this episode:

  • How Shannon got involved with Profit First, and what inspired her to specialize in the fitness industry

  • A look at Profit First and Why and why she recommends it so strongly for small businesses to use

  • What she sees the most when implementing Profit First with her clients

  • Shannon’s recommendations for studios just starting out or ones that are operating from paycheck to paycheck

  • How often you should do an expense audit as a studio owner and the main metrics that owners need to look at regularly

  • Ways to make reviewing your finances a part of your routine

  • Shannon’s top tips on budgeting, how to find a good bookkeeper, and what to do to ensure profitability for your business

LINKS:

https://training.studiogrow.co/dare

https://risinggoddessfitness.com/

https://www.instagram.com/michelle.tenuta/

https://fitforprofit.com/

Sep 1, 2022

Here’s what they’ll be covering:

  • The trajectory of Michelle’s studio and the moment she realized that she needed to focus more on the business side of things

  • A step-by-step look at how she built her first organizational chart and different questions to ask yourself when building yours

  • Tips and advice for a smooth transition from you teaching the class to having one of your instructors take over

  • What to consider when making decisions involving more overhead costs

  • Michelle’s advice for hiring teaching and non-teaching staff

  • Why you’ll want to make profitability your main focus

Tune in to learn how to systematize your studio (and save yourself time, money and energy!)

LINKS:

https://training.studiogrow.co/dare

https://risinggoddessfitness.com/

https://www.instagram.com/michelle.tenuta/

https://theroom.ae/

https://www.instagram.com/peterpastijn/

Aug 25, 2022

Here’s what we’ll cover in Episode 530:

  • Why it can be harmful to not know your numbers

  • The big mistakes studio owners make around cash flow in business

  • How to get over the mindset of not paying yourself until everyone else is paid

  • What a “profit first” mindset looks like and the first steps towards getting there

  • What Peter realized once he started tracking his payroll and staffing costs

Tune in now to learn how you can become passionate about growing a thriving and sustainable business!

LINKS:

https://training.studiogrow.co/dare 

https://theroom.ae/

https://www.instagram.com/peterpastijn/

Profit First for Microgyms: A Simple System for Healthy Cashflow by John Briggs

Aug 18, 2022

Here’s what I’m talking about in Episode 529:

  • Whether you need to raise your prices because of inflation, and if so, how high is too high

  • Shifts in the commercial rental markets to be aware of and how to adjust your business model accordingly

  • Why scholarship-based programs will be so important moving forward

  • Ways to adjust your employee compensation plans and team positions to fully benefit your business model

  • Why having a focus on retail will be so crucial during this upcoming recession

  • Two big things to do now to move your business forward
Aug 11, 2022

Here’s what we’re talking about in this episode:

  • A closer look at what an exit plan is

  • Why having an exit plan is one of the most important things for you to put into place right now 

  • 6 steps to planning your perfect exit plan

  • What the philosophy of “hire well and train even better” is and what it will allow you to do when executing your exit plan 

LINKS:

https://training.studiogrow.co/challenge-optin

https://studiogrow.co/episode526/

https://studiogrow.co/episode526/

https://studiogrow.co/episode525/

Aug 4, 2022

Here’s what we’ll cover in this episode:

  • 2 pathways for beating your competitors (and why focusing on customer experience is always the best option)

  • How to use customer feedback to improve customer experience

  • Tools that Beth and Heather use to gather feedback

  • How to strike 1-on-1 conversations with members to make them feel seen and heard
  • 4 key areas to focus on when building your client journey.

LINKS:

https://studiogrow.co/episode526/ 

https://studiogrow.co/episode525/

Jul 28, 2022

Here’s what we’re talking about in Episode 526:

  • What initially led Heather to the fitness industry

  • What she feels is the most influential thing you can do as a leader

  • The tools she uses to help her team establish or pinpoint their strengths

  • Why Heather treats independent contractors the same as employees and the ways that she motivates them to participate in the business

  • How she brings new team members into the mix and has them instantly feel like they are part of the team

  • Actionable steps you can take and start
    implementing today to become a better leader

LINKS: 

https://studiogrow.co/episode525/ 

The Five Dysfunctions of a Team by Patrick Lencioni

Jul 21, 2022

Here’s what we’ll talk about in Episode 525:

  • How the meaning of “lead yourself” has evolved for me over the years 

  • The fundamental differences between a manager and a leader

  • A deeper look into the concept of leading one’s own self
  • The mindset shifts that can help you truly lead yourself

  • What is the Enneagram and how it can help you in this process

You can’t lead others if you don’t lead yourself first. Tune in now to know more about how you can be your own leader, and I’ll see you next time on Part 2 of the leadership series!

Jul 14, 2022

Here’s what we’re talking about in Episode 524:- 

  • What’s really possible for your studio when it comes to revenue

  • One of the biggest fitness industry myths and how it might be holding you back

  • The monthly breakdown of studios that are hitting 7-figures or $83,000 a month

  • The metrics you need to focus on to measure (and maximize!) your studio’s revenue

  • How I calculate retention and conversion rates and why these numbers matter so much

  • The big mistake most studios with 1:1 clients are making

  • The one number that matters EVEN MORE than your revenue

  • And, why 7-figure revenues don’t matter unless you’re also hitting this one financial goal
Jul 7, 2022

Here’s what we’re talking about in Episode 523:

  • Why the million-dollar mark may not be the best metric to celebrate

  • What studios with over 50% profit margin look like

  • What are ancillary services and a powerful example of what we did for the studio owners we work with

  • Why the number of clients shouldn’t be the main measure of success for your studio

  • What clients really want…

  • How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!

 

Jun 30, 2022

Here’s what we’re talking about in Episode 522:=

  • A look at what Nia Yoga is

  • How to know when you are ready to host a retreat and where your participants will come from

  • Tips on choosing a location and venue, along with possible red flags to look out for

  • Advantages and disadvantages of doing retreats with other facilitators versus solo

  • Finding a balance in your retreat itinerary

  • Preparation time and theme importance

  • How to create a sense of community between participants

LINKS:

https://www.embodycentralia.com/

http://ibodydenver.com/

https://www.themvmtlab.com/

 

Jun 23, 2022

Here’s what we’re talking about in Episode 521:

  • The four different personality types to market to, and their unique buying characteristics

  • How knowing who you’re selling to will make your marketing easier

  • Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out

  • How do you “seed the experience” to get spontaneous buyers excited?

  • Methodical buyers will go to any length to ensure due diligence when buying

  • What professions tend to attract methodical people?

  • The two things you need to make sure of if you’re doing a one-day sale

  • Humanistic types are swayed by the story

  • Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories

  • The most important thing you can do with a competitive buyer aka “a deadline dancer”
Jun 16, 2022

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”? • Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more!

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

LINKS:

https://www.soul-cycle.com/ 

Jun 9, 2022

Here’s what you’ll learn from this episode:

  • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

  • How they have positioned themselves to succeed in all markets, regardless of location or size

  • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

  • What focusing on your clients’ results can do for your business

  • How to start getting creative with client types

  • The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

Jun 2, 2022
Here’s what you’ll learn from this episode:
  • How the IRS defines “employee” and “independent contractor”

  • What are the “common law” rules of an employee?

  • About enforceable non-competes

  • What is a non-solicitation clause and how that affects both independent contractor and your clients?

  • There are different laws and regulations for hiring employees in different states across the United States

  • What is a Factor 20 Test?
May 26, 2022

In this episode you will learn:

  • How to approach analyzing your schedule, and why you need to be doing it regularly

  • Emily’s advice for talking to your staff as a studio owner

  • Ways to utilize an intentional intake process

  • A look at surveys and “win-back” surveys

  • The benefits of posting questions on Instagram stories

  • The advantages of using small and diverse focus groups

  • How to start implementing all that you have learned from your clients


LINKS:

https://www.facebook.com/studiogrowco 

https://ficdn.ca/
 

https://ursa-rehab.com/ 

https://docs.google.com/forms/  
 

https://www.surveymonkey.com/ 

https://www.typeform.com/ 

https://www.fitness-weeks.com/ 

May 19, 2022
In this episode, you will learn:
  • How your team is a part of your vision, and why you should let them own their roles

  • Ways to create a roadmap to success utilizing an accountability ladder

  • That weekly check-ins with team members, both mentally and emotionally, help navigate coaching on a week-to-week basis

  • How to integrate forms to keep a pulse on your business, stay aligned with your team, and help them set goals

  • An approach to fundamentally changing the relationship and culture within your studios
  • What to do to keep your team engaged and pave the way for new leaders in your studio

  • How you can begin to pour back into your team with quarterly “Member Experience Universities”

  • Beth’s advice around compensation, bonuses and identifying obstacles

LINKS:

https://www.jimcollins.com/books.html 

https://www.maxwellleadership.com/ 








May 12, 2022

In this episode, you will learn:

  • Peter’s thoughts on offering an element of education

  • How to approach promoting a community mindset with your teachers

  • Tips for team building and training

  • How to help make your teachers feel like part of the business

  • Whether or not teachers have a sales role in your studio

  • Ways to measure the success of your teacher

LINKS:

https://theroom.ae/ 

https://www.instagram.com/theroomabudhabi/ 

https://www.facebook.com/theroomabudhabi/ 

https://www.mindbodyonline.com/ 

May 5, 2022

In this episode, you will learn:

  • Why detaching from your studio to make time to care for yourself is crucial

  • Key warning signs that burnout could be eminent for you

  • “Sunshine Play” and how to set the tone for the rest of your day

  • How meditation techniques for intuition and manifestation can take 5 minutes {or less}

  • What “The Movie in Your Mind Meditation” is all about

  • Defining your “Bubble Meditation”

  • How taking time to move your body for yourself will pay dividends

  • What you can do to find a new source of freedom

LINKS:

Jasmine’s Book, Soul Surge: Discover Your Power, Change the World

https://insighttimer.com 

Apr 28, 2022

In this episode, you will learn:

  • How to flip your perspective to start embracing yourself as the true leader that you are

  • What being a learning leader and continuously educating yourself looks like

  • Ways to define your leadership style

  • How to identify your studio’s core values

  • Michelle’s thoughts on taking inventory on where you are and spending your time in your business

  • Why leading by questioning is such a powerful strategy

LINKS:

https://risinggoddessfitness.com/ 

https://www.instagram.com/risinggoddessfitness/ 

https://www.linkedin.com/in/michelle-tenuta-69724623/ 

People Styles at Work...And Beyond: Making Bad Relationships Good and Good Relationships Better by Robert Bolton & Dorothy Grover Bolton

Apr 21, 2022

In this episode, you will learn:

  • What got Brent into the fitness industry and how he was led to where he is today 


  • His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success  


  • Brent’s advice when adding additional roles to your business or when looking to expand 


  • How to find good employees and the top thing he looks for when hiring 


  • Way to establish and promote growth in your studio and to build a great team 


  • Brent’s approach to training team members, even when he can’t be there in person


  • What keeps him on track for getting it all done while keeping a work/life balance 


  • The personal touch points in his members’ life cycle 

  • His main advice to a studio owner who is looking to scale

LINKS:

https://www.anytimefitness.com/ 

https://www.linkedin.com/in/brent-potter-5a990461/ 

Apr 14, 2022

In this episode, you will learn:

  • Why employees are ultimately happier with intrinsic motivation versus just getting paid more money

  • The advantages of offering competitive pay and benefits

  • Ideas for incentives and perks

  • Ways to increase autonomy and motivation around their creativity

  • How to encourage further education for your team members

  • Why you’ll want to discover your teachers’ aspirations for future careers and life objectives

  • The benefits of finding out your staff’s deeper values and their ‘why’

LINKS:

https://afterglowyoga.com/ 

https://www.instagram.com/afterglowyogastudios/ 

https://www.facebook.com/afterglowyogastudios 

https://www.linkedin.com/in/jasmine-judson-b7158215/ 

Apr 7, 2022

In this episode, you will learn:

  • The story of how and why Jasmine started her first studio

  • The way her time, and her students’ time, was impacted after opening her second and third studios

  • What Jasmine did to create a strong and intimate service-based experience for her clients

  • Her approach to choosing and adding a customer relationship management system and lead tracker system

  • Jasmine’s 3-step process for intentional intake, and how it provided market research from her ideal clients to support her business model

  • Why hiring staff that will and align with and maintain company values and mission should be a top priority for any studio owner

  • The reasons she feels that people are ready to rebuild community now more than ever

  • What “supported teachers are loyal teachers” means

LINKS:

https://afterglowyoga.com/

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.linkedin.com/in/jasmine-judson-b7158215/

https://www.loyalsnap.com/

https://co.mindbodyonline.com/ 

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