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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
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Now displaying: Page 1
Jul 29, 2021

In this episode, you will learn:

  • What the Profit First system is all about

  • A simple step you can take to get started on using this methodology

  • Different models you can follow depending on your revenue What dividends are {and the advantages to receiving them}

  • Key differences to be aware of when you have an S Corporation versus an LLC

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 22, 2021

In this episode, you will learn:

  • Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team}

  • The most common mistakes that occur when dealing with landlords

  • How to create open lines of communication with your landlord and the benefits you’ll receive by having this

  • The best ways to maintain a good relationship with your landlord

  • Some of the best practices if you find yourself in a difficult situation with your landlord

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 15, 2021

In this episode, you will learn:

  • What it takes, from a personal perspective, to effectively lead your team

  • Specific questions to ask yourself before starting to hire your staff

  • How to identify the types of personalities that will fit both your team and your vision

  • The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so

LINKS:

https://studiogrow.co/episode448/

https://studiogrow.co/episode449/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 8, 2021

In this episode, you will learn:

  • Jackie’s background in the fitness industry and how she transitioned to helping other professionals with email and Facebook ads

  • What to consider with lead generation ads versus conversion ads How to really build an audience that knows, likes, and trusts you, using Facebook ads

  • The way to know which type of ad to use, depending on your main goal or objective

  • Why Facebook is like a Las Vegas Casino

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 1, 2021

In this episode you will learn:

• The big lesson I learned from my mother about the power of a brand

• The new job title I would use if I were starting over growing a studio

• What our branding process in 2017 looked like, and how look it took to complete

• The importance of a brand guide and the impact ours had on the results of our branding

• A big mistake a lot of studio owners make when branding that I want you to avoid at all costs

• Why I want you to get exceptional with your content calendar, and how our team does this

LINKS:

https://www.squarespace.com/

https://showit.co/

https://therevenueremedy.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jun 24, 2021

In this episode, you will learn:

• The one thing that Peloton focused on compared to their competitors that made all the difference

• Why their non-traditional real estate strategy has been so effective

• How they meet their clients at home by using the right platform to engage them

• What Peloton’s standardized professional experience and referral strategy looks like

• Why understanding the difference between marketing and advertising is key

LINKS:

To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jun 17, 2021

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors again

• What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other}

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jun 10, 2021

In this episode you’ll learn:

• About Rick’s journey of innovation and how he came full circle to the model he does best

• A birds-eye view of his team and how they operate

• His thoughts on using employees or independent contractors

• What he feels is key to getting people on the right track for their goals

• The way that Rick was able to identify a demographic that needs to be served well in the fitness industry

LINKS:

https://www.rickmayo.com/

https://www.facebook.com/RickMayo101/

https://twitter.com/CoachRMayo

https://www.instagram.com/alloyptfranchise/

https://www.instagram.com/studiogrowco 

May 20, 2021

In this episode, you will learn:

• Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners}

• What an order bump is, and how to offer it the right way

• How an upsell differs from an order bump, plus the 4 options you have for where to put one

• Where the ancillary offer fits into the sales process

• Why it’s so important to understand your client’s journey when setting up your offer and sales process

• The reasons why the average square footage of studios is going to drop moving forward

• What you need to be focusing on when you downsize your studio space

• Shifts to your pricing structure that I predict will need to be made

• Why what I’m suggesting is a more profitable, sustainable, and powerful business model

LINKS:

How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

May 13, 2021

In this episode, you will learn:

• Why your branded programs absolutely need to stand out against others on the market

• What my biggest issue is when it comes to marketing and offers running in this industry

• Ways you can be original when naming your classes and one-on-one offerings

• How to determine, and then promote, your own unique methodology

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

May 6, 2021

In this episode, you will learn:

• The growing importance of marketing that focuses on the life stages of your customers

• What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people

• Why now more than ever, profitability is key

• How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers

• The right way to start building your own virtual studio

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Apr 29, 2021

In this episode, you will learn:

  • What 2020 taught us about business and the importance of planning as we move forward

  • Why you need to build a path for success in order to have the best shot at achieving results

  • The lessons that I’ve learned from past events such as Hurricane Katrina and the economic crisis of 2008

  • How segmented-based automated marketing will be crucial for studio owners over the next few years

  • What you need to do right now to implement a strategy that targets segments of your clientele

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Apr 22, 2021

In this episode, you will learn:

• The process Jacey and Danielle used to plan and introduce the digital component of their business to clients

• Why they chose to build their own app {and how they did it}

• Their strategies for creating a cohesive experience with in-studio clients, those who use the app and those who livestream

• The importance of maintaining a strong human connection when using a digital strategy

• What to do, and not do, when you make a mistake…

LINKS:

https://www.janedo.com/

https://app.janedo.com/

https://www.janedo.com/schedule-jersey-city

https://jane-do-shop.myshopify.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Apr 15, 2021

In this episode, you will learn:

• How Jacey and Danielle met and then formed their unique concept of Jane DO

• The challenges they faced opening their locations, and why they said these hurdles actually benefited them in the end

• The reasons they prefer to be self-funded through hard work and determination

• The way they structure the customer experience at Jane DO

• What their mindset has been during the pandemic, and how they were able to quickly pivot to an online model as soon as it hit in 2020

• How they kept their community strong as the business continued to grow

LINKS:

https://www.janedo.com/

https://app.janedo.com/

https://www.janedo.com/schedule-jersey-city

https://jane-do-shop.myshopify.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Apr 8, 2021

In this episode, you will learn:

• Muneeza’s thoughts on how viruses are linked to the health issues people experience

• What virus category that tends to hurt us the most and the way that stress affects the body

• Her advice to movement practitioners when it comes to intensity of exercise

• Why women often have more energy-related problems than men do

• The important link between our health and adrenals, and her best adrenal health tips

LINKS:

https://muneezaahmed.com/

https://www.instagram.com/muneeza_medical_intuitive/

https://www.facebook.com/Health.With.Muneeza/

https://courses.muneezaahmed.com/intuitive-healing-community-2021

https://muneezaahmed.com/free-resources/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Mar 18, 2021

In this episode, you will learn:

• Muneeza’s health journey and what led her to discover what she considers to be her biggest gift

• Who the Medical Medium is and the role that he played in her healing

• The moment Muneeza reached “rock bottom” and decided to take her health into her own hands

• What to know about chronic fatigue and its potential causes

• How the liver facilitates overall good health for everyone

LINKS:

https://muneezaahmed.com/

https://www.instagram.com/muneeza_medical_intuitive/

https://www.facebook.com/Health.With.Muneeza/

https://courses.muneezaahmed.com/intuitive-healing-community-2021

https://muneezaahmed.com/free-resources/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Mar 11, 2021

In this episode, you will learn:

• The importance of making small changes that you can measure, and why we recommend using a rolling 13-month attrition rate versus a monthly one

• What numbers Danielle focuses on while doing planning with her clients

• A key metric to watch to get a clear impact of how new member offers are really impacting your business

• Why raising your prices is likely easier than you think {and will benefit your clients as well}

• A key piece of profitability that most studio owners are missing

• The way you can overcome money mindset issues by embracing your numbers

LINKS:

https://www.kickstartaccountinginc.net/

https://www.instagram.com/kickstartaccounting/

https://www.instagram.com/daniellehayden__oh/

https://profitplannerbookkeeping.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Mar 4, 2021

In this episode, you will learn:

• Why accounting and bookkeeping should be one of the very first things a business outsources

• What are the most important Key Performance Indicators (KPIs) to consider for a business

• Why I look at 13 months, instead of 12, for our yearly KPIs

• How to be analyzing your numbers during the pandemic (and beyond)

• The reasons that really knowing your numbers will make tough business decisions easier

• The 30/30/30 model we use to split the revenue generated by our business and to evaluate profitability

• Some tips and strategies for maximizing profitability with your studio’s retail

LINKS:

https://www.kickstartaccountinginc.net/

https://www.instagram.com/kickstartaccounting/

https://www.instagram.com/daniellehayden__oh/

https://profitplannerbookkeeping.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Feb 25, 2021

In this episode you will learn:

• The two digital products I would be building if I were starting over

• Why I wouldn’t do an online library for a membership site {and what I would focus on instead}

• What an evergreen challenge would look like and how I would set one up

• Some different techniques to use in a funnel or marketing strategy, and much more…

LINKS:

https://vimeo.com/ott/home

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/ 

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Feb 18, 2021

In this episode you will learn:

• What a centralized sales team looks like {and why I would focus on using one if I were starting over again}

• One downside of a centralized sales time that makes them not for everyone

• What happened when we first tested our sales system with one of our accounts

• Things to consider when setting up an automated sales process and sales team

• Specific questions to be asking yourself as you set up the sales process in your business

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Feb 11, 2021

In this episode you will learn:

• The big lesson I learned from my mother about the power of a brand

• The new job title I would use if I were starting over growing a studio

• What our branding process in 2017 looked like, and how look it took to complete

• The importance of a brand guide and the impact ours had on the results of our branding

• A big mistake a lot of studio owners make when branding that I want you to avoid at all costs

• Why I want you to get exceptional with your content calendar, and how our team does this

LINKS:

https://www.squarespace.com/

https://showit.co/

https://therevenueremedy.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Feb 4, 2021

In this episode you will learn:

• How the playing field has totally changed in 2021 – and what you can do about it as a studio owner

• The way that I would adjust my business model if I were starting over this year

• What the difference is between the model, the vision and the values of a business

• How you can truly harness the ability to adapt, and why this will be crucial to master going forward

• The 3 new business models that are emerging and should not be ignored

• What to know about “profit goldmines”

LINKS:

https://studiogrow.co/episode413/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jan 28, 2021

In this throwback episode you’ll learn:

• The real reasons why you aren’t paying yourself

• Whether or not you are paying your instructors an above-average rate

• A breakdown of my 30/30/30 profit roll

• How to start evaluating your instructors based on the client experience

• Ways to renegotiate with open financials

• The misconstrued belief of your worth

LINKS:

https://www.instagram.com/studiogrowco 

Jan 21, 2021

In this throwback episode, you will learn:

  • The unique approach Christa has taken with the digital strategy for her business

  • The ways Christa’s online teacher training is improving the experience for her clients

  • Strategies for launching on demand services on a limited budget

LINKS:

https://www.pilatesinthegrove.com/

https://www.facebook.com/pilatesinthegrove

https://www.instagram.com/pilatesinthegrove/

https://www.linkedin.com/in/christa-gurka-8a333b50/

https://www.pilatesinthegrove.com/services 

Dec 17, 2020

In this episode you will learn:

• Why I believe that clients are more passionate, loyal, and invigorated than ever about their health

• How we have had the time and space to revamp, expand and create new things this year

• My thoughts on releasing new products to further support fitness and wellness entrepreneurs in the industry

• The importance of marketing agencies, sales agencies, masterminds and continually revamping things moving forward

• Th ways that our growing team is the pillar of the excitement to come

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

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