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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Aug 25, 2016

In this episode, you’ll learn:

  • How building a foundation for your business starts long before you open the doors to your first clients
  • My pre-business phase fell into four categories: How do I start? What do I really want to provide for my customers? How do I create revenue and how do I actually launch this business?
  • Why hiring a coach turned out to be an exceptional investment for me (and can be for you too)
  • Trying to be too perfect with my initial website delayed me 7 whole months, and cost me valuable time in creating the foundation for my business
  • When starting any business, you really need one core product that you will refine down to make exceptional
  • There are three crucial steps to building an online course, including a massive “brain dump”, creating a flow chart and beta testing the first version
  • Why you need to be really cautious with who you’re investing in when putting out cash early on 
  • There are 6 critical lessons I learned in doing my first webinars and beta test
  • What key improvements I made when doing my first “real” launch, the results and still more lessons I learn to keep perfecting the launch process
  • There is almost always money being left on the table when pricing product – be confident about your value
  • Recognizing that you have individual audiences that need to be targeted differently will dramatically improve your results
  • Just because something like evergreen webinars works for some people, doesn’t mean it works for me (or you)

 LINKS: 

 http://www.lisekuecker.com/uncategorized/episode007/

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