In this episode, you’ll learn:
- The importance of being clear with the purpose of your challenge
- How to make your potential clients feel more comfortable ane less intimidated by you
- How to involve community in your challenge and why this is important
- How you use your challenge as a window for your potential clients to see what it will be like working with your company
- How to get your members of your challenge engaged by having a private FB group (with one dedicated point of contact person to manage it)
- What is a baseline of measurables for challenge members and how it will benefit you
- What is an extended sales cycle?
- Advice for upsells throughout the challenge
- The importance of having a challenge that is replicable
LINKS:
http://www.lisekuecker.com/uncategorized/episode025