In this episode, you’ll learn:
- What is strategic communication?
- The different types of customers you have
- Why different communications tactics affect different parts of your business
- What do I mean by layering communication?
- The value of newsletters, emails, Instagram, Facebook and blogs
- How marketing themes can make a big impact on your business
- Why doing promotions on a whim is not good strategy
- Get tips on how to identify which platform your audience is using
- What is cross-marketing on different platforms and how does it work?
- What are my elements of content?
- Have fun and inspire!