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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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077: 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers. 0
Feb 7, 2017

In this episode you’ll learn:

  • Why I work in a premium provider format (versus a lower price point service)
  • Why it is important to educate your clients on how you can make a difference
  • Why you need to let people know there is a problem and how you can provide a solution with social proof
  • How to use re-targeting Facebook ads focused on testimonials
  • How gift giving can influence your customers
  • All about behavior driven Facebook and Instagram ads
  • What does mapping your clients mean?

 

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