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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: August, 2016
Aug 31, 2016

In this episode, you’ll learn:

  • How Jenna turned a $300 investment into a successful business for herself
  • How to learn to leverage what you have in assets for your business
  • The difference between being a business owner and an entrepreneur
  • The importance of self-care when running a business
  • Your business can be a direct reflection of your psychological state
  • How to leverage your time and business to make so much more (and work so much less) 
  • The way to do business on your own terms

LINKS: 

http://www.lisekuecker.com/uncategorized/episode009/

Aug 30, 2016

In this episode, you’ll learn:

  • How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic
  • The difference between a blog and a journal, and how to properly use blog content
  • How to re-market content (and why it is important to make an offer instead of branding)!
  • The way to target people to go to specific pages on your website from the search query
  • You can target people by how much time they spent on your website
  • Writing a good offer will trigger your audience emotionally toward the end result
  • The importance of testing your offers and providing new offers often

 LINKS:

http://www.lisekuecker.com/uncategorized/episode008/

Aug 25, 2016

In this episode, you’ll learn:

  • How building a foundation for your business starts long before you open the doors to your first clients
  • My pre-business phase fell into four categories: How do I start? What do I really want to provide for my customers? How do I create revenue and how do I actually launch this business?
  • Why hiring a coach turned out to be an exceptional investment for me (and can be for you too)
  • Trying to be too perfect with my initial website delayed me 7 whole months, and cost me valuable time in creating the foundation for my business
  • When starting any business, you really need one core product that you will refine down to make exceptional
  • There are three crucial steps to building an online course, including a massive “brain dump”, creating a flow chart and beta testing the first version
  • Why you need to be really cautious with who you’re investing in when putting out cash early on 
  • There are 6 critical lessons I learned in doing my first webinars and beta test
  • What key improvements I made when doing my first “real” launch, the results and still more lessons I learn to keep perfecting the launch process
  • There is almost always money being left on the table when pricing product – be confident about your value
  • Recognizing that you have individual audiences that need to be targeted differently will dramatically improve your results
  • Just because something like evergreen webinars works for some people, doesn’t mean it works for me (or you)

 LINKS: 

 http://www.lisekuecker.com/uncategorized/episode007/

Aug 24, 2016

In this episode, you’ll learn: 

  • How James started his very first business and then jumped into an online video training business (that evolved into different sectors)
  • Why he had 3-4 years of slow growth before he could get a result
  • What James struggled with the most as he was building other areas of his business and how it enables him to help people get results faster with their businesses
  • What James noticed is the number one thing that people struggle with (hint - it really prevents business growth)
  • What James advises entrepreneurs to focus on as they create their business

 LINKS: 

http://www.lisekuecker.com/uncategorized/episode006/

 

 

Aug 23, 2016

In this episode, you’ll learn: 

  • How to pull customers in the door using scarcity without feeling sleazy. Scarcity is the #1 reason people buy so you better use it!
  • What my formula is to find small smaller layers of expectations to determine how many new clients you need to reach to get to your revenue goal. No more random actions. I want to empower you to take intentional action.
  • Why it’s important to track what percentage of your advertising is coming from which medium. There are so many tools that we have at our disposal today can help us do just that.
  • How important recognitions and rewards are for your staff and how it boosts productivity. This can happen a variety of ways - not just money.

LINKS:

http://www.lisekuecker.com/uncategorized/episode005/

Aug 11, 2016

In this episode, you’ll learn:

• What mindset shifts you need to make happen when you start a business. This isn’t woo woo stuff. There are truly blocks around success, failure, - you name it and you have to get through them in order to succeed.

• How a major setback early on in my business could’ve almost closed my business and how I overcame it. This is a major lesson, y’all.

• How to backup your business decisions. What does that even mean? Tune in to find out!

LINKS:

http://www.lisekuecker.com/uncategorized/first-crash-learn-hint-personal-experience-episode-4/

Aug 11, 2016

In this episode, you’ll learn:

• Who my number 1 role model is and why her sacrifices for her business inspire me more than anything else. Sacrifices aren’t a bad thing because they can lead to incredible blessings.

• How to build a business around the life you want to have. This isn’t about the present. This is about the future. Don’t stay short-sided when looking to grow your business into the empire you crave.

• What the questions are you must ask yourself to help build your dream day, your dream year, and your dream numbers. This isn’t a guessing game. Numbers help you project what you want to achieve and make it achievable! Get a hold of my free download on How to Create Your Life Plan so you can get today!

LINKS: 

http://www.lisekuecker.com/uncategorized/life-plan-can-business-episode-3/

Aug 11, 2016

In this episode, you’ll learn:

• Why wealth doesn’t have to be scary {or your top priority}. There are so many ways to be fulfilled in a business and money is just one of them.


• How the 4-legged stool of wealth applies to you and your business. It can relate to several aspects of your business as long as you commit.


• Why being in an employee mindset is killing your business success. This is something that’s drilled into us since we were young so no wonder we are feeling stumped!


• What the best investment in your business you can make and why you’ll be thanking me for letting you in on this secret. It’s a true game-changer! Get access to the How to Sell Out in One Year workbook to go along with this episode’s discussion!

LINKS:

http://www.lisekuecker.com/uncategorized/truth-wealth-nothing-money/

Aug 11, 2016

In this episode you’ll learn:

• How my businesses have generated millions of dollars and taught me so many lessons. This podcast is where I get to share all the details about my journey of having extraordinarily successful companies and how you can too {I typically work 15 hours a week and you can too}!

• How to write a life plan before a formal business plan to show exactly how you want your business and workweek to look like. I’m proud to say that I’ve accomplished my life plan even beyond what I had expected.

• What hiring the right people can do to fulfill your business plan and fill in any gaps you may have. This is CRUCIAL for creating your dream business and life. • What specific strategies and mindset shifts are needed to get results. For my clients, I make an essential part of my teaching and even practice it myself.

• How not to get caught up in all the “how to” do something rat race when you really just need to take a leap of faith. I’ve always been rewarded for taking risks in business. Some may not have been right away, but thinking long-term will reap tons of benefits.

LINKS: 

http://www.lisekuecker.com/uncategorized/starting-gets-nowhere/

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