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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: September, 2016
Sep 29, 2016

In this episode, you’ll learn:

  • That sometimes not accepting help can be a fatal flaw
  • The importance of recognizing menial tasks that do not directly move your business forward and how to delegate those tasks to others
  • How beneficial it can be to have a smaller, leaner team of employees
  • How to determine what tasks are the most important in your business
  • How to set boundaries for yourself when it comes to working within your business
  • How to learn to say “No”
  • Why it is a necessity to practice self-care as an entrepreneur
  • How to stay the course and take the slow and steady route
  • The importance of taking the time to hire and train employees to help you move forward

LINKS: 

http://www.lisekuecker.com/uncategorized/episode022

Sep 28, 2016

In this episode, you’ll learn:

  • How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career
  • That she was able to transition from charging by the hour to a more profitable business model
  • How Melissa started working with James Wedmore
  • Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shinning business
  • How she built her business without an email list or web presence
  • Melissa’s plans to grow her business in the near future
  • How Melissa has built her business to work around her life instead of living her life around her business

LINKS: 

http://www.lisekuecker.com/uncategorized/episode021

Sep 27, 2016

In this episode, you’ll learn:

  • What are funnels and what are the different types of them?
  • The different ways to layer funnels
  • The difference between paid marketing and funnels
  • The importance of the education and sales piece when considering a funnel
  • What is a landing page?
  • The difference between providing education and selling
  • The importance of having a referral process

LINKS:

http://www.lisekuecker.com/uncategorized/episode020

Sep 22, 2016

In this episode, you’ll learn:

  • The importance of giving back to your community and how to balance giving and receiving
  • Reasons why you need to put your own “oxygen mask” on first
  • How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services
  • How to find the middle ground between for profit and not for profit businesses and how to make room for giving inside your community
  • Why it is important to practice self care if you want to help others
  • Learn different ways to give back
  • Tips on how to organize philanthropic events

LINKS: 

http://www.lisekuecker.com/uncategorized/episode019

Sep 21, 2016

In this episode, you’ll learn:

  • Go for your dream, but having an alternative plan where other opportunities can flow in is important
  • How to use those other opportunities to fuel you to make your business a success
  • The importance of defining your own terms of success 
  • How to create your own in-house marketing team with your tribe and the content you create
  • How to protect your business and your tribe when clients and referrals are not necessarily a great fit
  • Why it is important to identify who will be a good fit for you and how it can positively and negatively affect your business
  • Why your business should either be attracting people or repelling people
  • The value of standing firm in order to pull in the right people into your community

LINKS: 

http://www.lisekuecker.com/uncategorized/episode018

Sep 20, 2016

In this episode, you’ll learn:

  • What exactly is a “metric”, and how it will show you how well your business is really doing
     
  • There are 6 most important metrics that I love to use in my own businesses

  • When and how often I look at my metrics and who am I sharing them with

  • What questions I ask myself once I have these numbers

  • Why do I prefer to buy a struggling business versus a successful one, and how do metrics help me see the opportunities available

  • What “average client monthly value” is and why is it the single most important metric I look at

  • Why attrition and retention matter so much in your business

LINKS: 

http://www.lisekuecker.com/uncategorized/episode017

Sep 15, 2016

In this episode, you’ll learn:

  • How to re-direct the conversation from price to value
  • Why you need to own your price point instead of trying to justify it
  • What is the one question you need to answer to know if you hold value for the customer?
  • How to re-route the conversation with social niceties
  • How move the conversation to a more direct way of asking what you need to know
  • What is the best way to ask potential clients what they didn’t like about the last service provide


LINKS: 

http://www.lisekuecker.com/uncategorized/episode016/

Sep 14, 2016

In this episode, you’ll learn:

  • How failure is the only thing that forces you to grow
  • The importance of a strong positive mindset that allows you to accept your failures and move on
  • The importance of adaptability
  • How to minimize the effects of failure by knowing your customers
  • The power of letting your business develop organically
  • Knowing your customer and reaching out to them for feedback and receiving it every step of the way

LINKS: 

http://www.lisekuecker.com/uncategorized/episode015/

www.DeepSpaceSparkle.com

Sep 13, 2016

In this episode, you’ll learn:

  • More about the loans process and why credit cards are not the best way to go
  • What is a confused interest rate, and how interest rates work
  • What is collateral and how does it work?
  • The elements of a loan repayment schedule
  • What is a pre-payment penalty?
  • What are the types and elements of SBA loans?
  • The pro and cons of leasing
  • The differences between bank loans and private loans

LINKS:

http://www.lisekuecker.com/uncategorized/episode014/

Sep 8, 2016

In this episode, you’ll learn:

  • How my first hire was a gamble, but necessary for the overall growth of the company
  • There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons
  • A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire
  • Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired
  • Why employee retention needs to be a focus for the business to actually get ahead
  • How employee motivation must be considered when determining which plan to use (it isn’t always just about money)!

LINKS:

http://www.lisekuecker.com/uncategorized/episode013/

Sep 7, 2016

In this episode, you’ll learn:

  • The importance of safety nets
  • The difference between being comfortable and being happy
  • How to live a fully expressed life
  • How exploring things that resonate with you will lead to your fully expressed life
  • What failing fast really means
  • Why you always need to keep innovating and breaking the mould
  • The importance of giving yourself permission

LINKS: 

http://www.lisekuecker.com/uncategorized/episode012/

Sep 6, 2016

In this episode, you’ll learn:

  • How to build a team and define your strategies
  • Why hiring is necessary for the growth of your business
  • What are the different stages of building your business and how each has ways of directly impacting your revenue
  • What parts of your business can be outsourced
  • Learn how and when adding to your direct team is necessary
  • How to hire the right people
  • The importance of leveraging other peoples’ knowledge

LINKS: 

http://www.lisekuecker.com/uncategorized/episode011/

Sep 1, 2016

In this episode, you’ll learn:

  • The definition and importance of “unpacking” after a launch
  • Why it is important to follow up your launches with promos and webinars
  • How to use customer feedback for things like copywriting, emails and encouragement
  • How Q&A’s can boost the traction of your launch
  • Why it is important to test your Facebook ads and put equal value on images as well as copy
  • Why up sells and bonuses are crucial
  • Why having a support team is needed and why more time and money should go into this team
  • Why it is important to have more than one backup plan when going into a major promotion

LINKS:

http://www.lisekuecker.com/uncategorized/episode010/

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