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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: September, 2016
Sep 29, 2016

In this episode, you’ll learn:

  • That sometimes not accepting help can be a fatal flaw
  • The importance of recognizing menial tasks that do not directly move your business forward and how to delegate those tasks to others
  • How beneficial it can be to have a smaller, leaner team of employees
  • How to determine what tasks are the most important in your business
  • How to set boundaries for yourself when it comes to working within your business
  • How to learn to say “No”
  • Why it is a necessity to practice self-care as an entrepreneur
  • How to stay the course and take the slow and steady route
  • The importance of taking the time to hire and train employees to help you move forward

LINKS: 

http://www.lisekuecker.com/uncategorized/episode022

Sep 28, 2016

In this episode, you’ll learn:

  • How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career
  • That she was able to transition from charging by the hour to a more profitable business model
  • How Melissa started working with James Wedmore
  • Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shinning business
  • How she built her business without an email list or web presence
  • Melissa’s plans to grow her business in the near future
  • How Melissa has built her business to work around her life instead of living her life around her business

LINKS: 

http://www.lisekuecker.com/uncategorized/episode021

Sep 27, 2016

In this episode, you’ll learn:

  • What are funnels and what are the different types of them?
  • The different ways to layer funnels
  • The difference between paid marketing and funnels
  • The importance of the education and sales piece when considering a funnel
  • What is a landing page?
  • The difference between providing education and selling
  • The importance of having a referral process

LINKS:

http://www.lisekuecker.com/uncategorized/episode020

Sep 22, 2016

In this episode, you’ll learn:

  • The importance of giving back to your community and how to balance giving and receiving
  • Reasons why you need to put your own “oxygen mask” on first
  • How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services
  • How to find the middle ground between for profit and not for profit businesses and how to make room for giving inside your community
  • Why it is important to practice self care if you want to help others
  • Learn different ways to give back
  • Tips on how to organize philanthropic events

LINKS: 

http://www.lisekuecker.com/uncategorized/episode019

Sep 21, 2016

In this episode, you’ll learn:

  • Go for your dream, but having an alternative plan where other opportunities can flow in is important
  • How to use those other opportunities to fuel you to make your business a success
  • The importance of defining your own terms of success 
  • How to create your own in-house marketing team with your tribe and the content you create
  • How to protect your business and your tribe when clients and referrals are not necessarily a great fit
  • Why it is important to identify who will be a good fit for you and how it can positively and negatively affect your business
  • Why your business should either be attracting people or repelling people
  • The value of standing firm in order to pull in the right people into your community

LINKS: 

http://www.lisekuecker.com/uncategorized/episode018

Sep 20, 2016

In this episode, you’ll learn:

  • What exactly is a “metric”, and how it will show you how well your business is really doing
     
  • There are 6 most important metrics that I love to use in my own businesses

  • When and how often I look at my metrics and who am I sharing them with

  • What questions I ask myself once I have these numbers

  • Why do I prefer to buy a struggling business versus a successful one, and how do metrics help me see the opportunities available

  • What “average client monthly value” is and why is it the single most important metric I look at

  • Why attrition and retention matter so much in your business

LINKS: 

http://www.lisekuecker.com/uncategorized/episode017

Sep 15, 2016

In this episode, you’ll learn:

  • How to re-direct the conversation from price to value
  • Why you need to own your price point instead of trying to justify it
  • What is the one question you need to answer to know if you hold value for the customer?
  • How to re-route the conversation with social niceties
  • How move the conversation to a more direct way of asking what you need to know
  • What is the best way to ask potential clients what they didn’t like about the last service provide


LINKS: 

http://www.lisekuecker.com/uncategorized/episode016/

Sep 14, 2016

In this episode, you’ll learn:

  • How failure is the only thing that forces you to grow
  • The importance of a strong positive mindset that allows you to accept your failures and move on
  • The importance of adaptability
  • How to minimize the effects of failure by knowing your customers
  • The power of letting your business develop organically
  • Knowing your customer and reaching out to them for feedback and receiving it every step of the way

LINKS: 

http://www.lisekuecker.com/uncategorized/episode015/

www.DeepSpaceSparkle.com

Sep 13, 2016

In this episode, you’ll learn:

  • More about the loans process and why credit cards are not the best way to go
  • What is a confused interest rate, and how interest rates work
  • What is collateral and how does it work?
  • The elements of a loan repayment schedule
  • What is a pre-payment penalty?
  • What are the types and elements of SBA loans?
  • The pro and cons of leasing
  • The differences between bank loans and private loans

LINKS:

http://www.lisekuecker.com/uncategorized/episode014/

Sep 8, 2016

In this episode, you’ll learn:

  • How my first hire was a gamble, but necessary for the overall growth of the company
  • There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons
  • A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire
  • Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired
  • Why employee retention needs to be a focus for the business to actually get ahead
  • How employee motivation must be considered when determining which plan to use (it isn’t always just about money)!

LINKS:

http://www.lisekuecker.com/uncategorized/episode013/

Sep 7, 2016

In this episode, you’ll learn:

  • The importance of safety nets
  • The difference between being comfortable and being happy
  • How to live a fully expressed life
  • How exploring things that resonate with you will lead to your fully expressed life
  • What failing fast really means
  • Why you always need to keep innovating and breaking the mould
  • The importance of giving yourself permission

LINKS: 

http://www.lisekuecker.com/uncategorized/episode012/

Sep 6, 2016

In this episode, you’ll learn:

  • How to build a team and define your strategies
  • Why hiring is necessary for the growth of your business
  • What are the different stages of building your business and how each has ways of directly impacting your revenue
  • What parts of your business can be outsourced
  • Learn how and when adding to your direct team is necessary
  • How to hire the right people
  • The importance of leveraging other peoples’ knowledge

LINKS: 

http://www.lisekuecker.com/uncategorized/episode011/

Sep 1, 2016

In this episode, you’ll learn:

  • The definition and importance of “unpacking” after a launch
  • Why it is important to follow up your launches with promos and webinars
  • How to use customer feedback for things like copywriting, emails and encouragement
  • How Q&A’s can boost the traction of your launch
  • Why it is important to test your Facebook ads and put equal value on images as well as copy
  • Why up sells and bonuses are crucial
  • Why having a support team is needed and why more time and money should go into this team
  • Why it is important to have more than one backup plan when going into a major promotion

LINKS:

http://www.lisekuecker.com/uncategorized/episode010/

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