Info

The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
RSS Feed
The Business of Boutique Fitness
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: October, 2016
Oct 27, 2016

In this episode, you’ll learn:

• Why your home must be viewed as an asset (be weary of the emotional attachment you have with your home)!

• Why and when renting becomes a better option than buying

• Be mindful of land development when buying a home

• Check on the school zones before purchasing a home even if you do not have children

• Why should you look to see if the home your purchasing is rentable

• Tips on home renovations prior to buying

• What being a landlord really means and what property managers can do for you

• Tips on mortgage and repayments

• What is a passive income tax benefit?

• Tips on commercial real estate properties

LINKS: 

http://www.lisekuecker.com/uncategorized/episode034/

Oct 26, 2016

In this episode, you’ll learn:

• What is “compareitis”?

• Why our country is in overwhelm

• How mindset and mortgages work together

• Hear Deryck’s personal crash and learn story

• What does Sheera mean by “Our Mess Is Our Message”?

• Why we should be open and vulnerable with our business relationships

• The difference between failures and mistakes

LINKS: 

http://www.lisekuecker.com/uncategorized/episode033/

Oct 25, 2016

In this episode, you’ll learn:

  • Objections are only questions

  • Objections do not always mean “No”

  • This is the best way to handle time objections
  • How to address the objection of not being a good fit and the underlying issues that may have led to this thought
  • What is the objection of desire?

  • How significant others have on impact or decisions

  • How the question of affordability could stem from a poor value conversation

  • Improving your customer intake process propels your business into a higher rate of success

LINKS: 

http://www.lisekuecker.com/uncategorized/episode032/

Oct 20, 2016

In this episode, you’ll learn:

  • Do what you love AND follow the money
  • Learn how setting goals and milestones pushes you forward
  • Why scenario testing helps you reach your goals
  • Learn how you can gain from creating a time budget
  • How passion can drive you, but passion can also destroy you
  • How a revenue plan increases your statistics - know your numbers!
  • The way to focus and take action

LINKS: 

http://www.lisekuecker.com/uncategorized/episode031

 

 

 

Oct 19, 2016

In this episode, you’ll learn:

  • Stepping out of your comfort zone is always taking a step forward
  • How quickly a dark or negative place can translate to success and fulfillment
  • Success can never happen without the pain of having to do things you don’t want to do
  • Why do we “round corners” and expect the same results?
  • How your attitude can deeply impact your business results
  • The two types of personal development are….
  • How morning routines helps you take care of yourself before the day puts its demands on you
  • The way to tell people how to respect your time
  • Is multi-tasking a myth? How to be the most productive you!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode030

Oct 18, 2016

In this episode, you’ll learn: 

  • Why potential clients tend to look at your highest price and then compare your other price points to that
  • What is a reasonable time point to roll out price increases
  • What is two-tier pricing?
  • Mass emails create mass hysteria
  • How to plan rolling out price change to your clients
  • The difference between rolling out price changes in an automated manor versus doing it personally to each client
  • Why it is important to be clear and scripted while rolling out new pricing

LINKS: 

http://www.lisekuecker.com/uncategorized/episode029

Oct 13, 2016

In this episode, you’ll learn:

  • What are the two major models for service-based businesses
  • How important recurring revenue is to financial freedom
  • Why session-based models being the best source of revenue is a really a myth
  • How you may be projecting your own fears about your business on to your clients
  • That you could actually be doing your clients a disservice by telling them it is acceptable to lack commitment
  • Why it is important to separate yourself from your client when building packages to offer
  • How to determine the formula for your average client monthly value
  • When transferring your client from session-based offers to package-based, you need to remember three key things

LINKS: 

http://www.lisekuecker.com/uncategorized/episode028

 

Oct 12, 2016

In this episode, you’ll learn:

  • How you can go into a battlefield with an idea of what success means and come out with a completely different definition
  • That admiring a problem is just not a solution
  • What is Guardian Group and what they stand for
  • Over 100,000 children per year are entering this problem in the United States
  • Receiving the support of groups with authority has been easy, but the financial support is the most difficult part

LINKS: 

http://www.lisekuecker.com/uncategorized/episode027

Oct 11, 2016

In this episode, you’ll learn:

  • What tagging and segmentation strategies are and how they differ

  • Tips on automated email systems and software

  • Why keeping it simply is always best

  • The importance of targeting objections head on

  • Why you need a funnels to take customers to the next step

  • More about deep dive surveys and self-identifying segmentation

LINKS:

http://www.lisekuecker.com/uncategorized/episode026

Oct 6, 2016

In this episode, you’ll learn:

  • The importance of being clear with the purpose of your challenge
  • How to make your potential clients feel more comfortable ane less intimidated by you
  • How to involve community in your challenge and why this is important
  • How you use your challenge as a window for your potential clients to see what it will be like working with your company
  • How to get your members of your challenge engaged by having a private FB group (with one dedicated point of contact person to manage it)
  • What is a baseline of measurables for challenge members and how it will benefit you

  • What is an extended sales cycle?
  • Advice for upsells throughout the challenge

 

  • The importance of having a challenge that is replicable

LINKS:

http://www.lisekuecker.com/uncategorized/episode025

Oct 5, 2016

In this episode, you’ll learn:

  • How to dream and think like an entrepreneur

  • How to take your thoughts and turn them into the actions of an entrepreneur

  • That it’s possible to use your biggest failures to create your biggest successes

  • That determination and mindset can literally change your business

  • How to fail like an entrepreneur

LINKS: 

http://www.lisekuecker.com/uncategorized/episode024

Oct 4, 2016

In this episode, you’ll learn:

  • How to maximize your business in the months of historically lower revenue
  • Why challenges are a great way for potential clients to get to know you and your business
  • Why challenges are a good way to show your value
  • How challenges can give you more out of your marketing money
  • When is the best time to have a challenge?
  • What three significant types of challenges I suggest
  • How to determine which type of challenge fits your business best (and why)
  • How to set your goals for a challenge

LINKS: 

http://www.lisekuecker.com/uncategorized/episode023

1