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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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Now displaying: 2017
Dec 28, 2017

We’re ending 2017 with another of the “Best Of” series, and today we’re talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement them to achieve maximum results!

Dec 26, 2017

We’ve been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long-term client!

Dec 21, 2017

We are right in the middle of our “Best Of” series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I’m ready to expand my team, but I have no idea how to pay them? In this episode, we’re going to be breaking down the different pay plans, exactly who we’ve used each pay plan for on own team and the pros and cons of all of them. Trust me when I tell you, this is a must listen to episode if you’re looking to build a team!

Dec 19, 2017

We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don’t want to miss!

Dec 14, 2017

I am so excited you’re joining me again for our “Best Of” series. You’re going to be getting access to some of the biggest episodes we’ve aired, and today’s was one we probably received the most feedback from. I’m talking about how writing out a life plan enabled me to work less than 20 hours a week while building a multi-milllion dollar company. Trust me when I tell you, this same type of work/life balance is available for you too!

Dec 12, 2017

In this episode you’ll learn:

  • How to develop a hiring process {and how to read through more than just a resume!}

  • Ways to deal with “cold traffic” hiring 
  • Why I decided to hire someone with no certifications or experience… 

  • How I was able to protect myself while paying to certify my inexperienced new hires

  • Why I empower my managers and why I reward for referrals!

 

Dec 7, 2017

In this episode you’ll learn:

  • Adriene’s amazing journey – and how it all started on YouTube!
  • Her advice on how to find what feels good to you…
  • Why travelling to do workshops is such a big part of her business
  • How they decided on the audience they wanted to target with videos
  • The moment she says she knew the business was really “taking off”
  • Ways the YouTube business has evolved into so much {and her future vision}
  • Why Adriene is committed to still learning and prioritizing her community {even as the numbers grow}!
Dec 5, 2017

In this episode you’ll learn:

  • Why you absolutely need to know who you are when it comes to website optimization!

  • The reason you shouldn’t spend a fortune on your site when first starting your business
  • What are the basics you need on your website when first starting out

  • Why evoking emotion in your demographic is so important when it comes to your website

  • Let the data tell the story of what works {and what doesn’t}

  • What type of content should be on your website… 
  • Email software suggestions and more!

 

Nov 30, 2017

In this episode you’ll learn:

  • All about stretch therapy and the goals of this comprehensive system

  • How it was started {and became a huge trend in the process}!

  • The ways in which they got the necessary feedback to develop other programs

  • How the markets differ in various countries

  • Marketing strategies for online business

  • The highs {and lows} of offering teacher training

  • Why niching down is often the best strategy for a studio…
Nov 28, 2017

In this episode you’ll learn: 

  • How to stand out from a marketing perspective in the new year

  • Why setting yourself up for January will impact the rest of your year (including the slower months) 

  • Why you need to stay sales-focused during the entire first quarter!

  • The importance of tracking and support staff to help identify where the money is coming from

  • Ways to utilize outreach chains in the community

  • Systems are the key to your studio success & don’t forget the importance of the follow up process…

 

 

Nov 23, 2017

In this episode you’ll learn:

  • What I’m truly thankful for!
  • The original goal of this podcast, and the plan going forward
  • My special message to friends in the US (and abroad) this Thanksgiving!
Nov 21, 2017

In this episode you’ll learn:  

  • How my hiring process has developed out of “bad” hire experiences
  • What is a “talent database”?
  • Core personality characteristics can’t be taught!
  • Why it is important to identify the personality of your team and find characteristics in potential new hires to fit your vision
  • How the life experiences of my potential hires can be an asset to their role in the company
Nov 16, 2017

In this episode you’ll learn:

  • Diet changes that are recommended during pregnancy {and how they can help with several symptoms}
  • How you can improve your mood using both a scientific and natural approach
  • Pre-natal and post-partum exercises you can do and what to be mindful for during pregnancy to avoid physical and posture problems down the road
  • Things to do the first 30 to 40 days after birth…

 

Nov 14, 2017

In this episode you’ll learn:

  • The multipliers to use to determine the final asking price of your business
  • The strategies to use to increase your multipliers {so you can increase the value of your business!}
  • The one scenario where a multiplier does not apply
  • How to calculate the owner benefit and the types of expenses to leave out of this calculation
  • The different ways to finance the sale of your business for a potential buyer plus my personal favorite financing option
  • Tips on how to find a buyer easily!
Nov 9, 2017

In this episode you’ll learn:

  • What is the special link between mental health and yoga
  • How Coral developed a therapy-based modality approach to mental health
  • Your personal myth - what’s true and what is not?

  • Her advice when it comes to teacher training
  • Why yoga is not a religion
  • How Coral incorporates storytelling into her teacher training/practices {and why she does this}
Nov 7, 2017

In this episode you’ll learn:

  • How I realized the business model I had wasn’t going to work for me going forward
  • The biggest lessons I learned over the two years it took to sell my businesses
  • What you need to consider before you even decide to put your business up for sale
  • What to do if you want to sell it immediately!
  • The three areas you need to focus on if you want to entice a buyer {and strategies for each}
Nov 2, 2017

In this episode you’ll learn:

  • What Taty considers the most loving thing she ever did for herself
  • Why not having previous experience in the fashion industry was a blessing for her
  • You don’t need to have a lot of resources starting out – but you will need to do this…
  • Her thoughts on trying to be perfect and comparing yourself to others
  • The difficult decision she had to make as she was building her brand (and how it brought her business to 7-figures a year)
  • Common mistakes that she sees studio owners making when it comes to ordering product
  • Why she is competing on quality, not price!
Oct 31, 2017

In this episode you’ll learn:

  • An early experience in business I had that put a fear of competition in my mind
  • How we became “competition killers!”
  • Ways you can differentiate your business from the online competition
  • The role accountability and community will play in the decision-making process of your customers
  • The two major types of buyers that exist (and why you’ll want to stay out of “the middle” when it comes to pricing!
  • How to overcome price objections and which clients to focus on
  • The one metric that you need to start tracking now
Oct 26, 2017

In this episode you’ll learn:

  • How Holly’s disadvantages or hardships made her journey and experience even better

  • You can gain perspective by stepping away!
  • The way her workouts transformed into something more meaningful to her and her clients
  • Holly’s strategy to incorporating meditation into her sessions
  • How she used her authenticity to grow herself and her practice
  • Why the impact goes so far beyond fitness and what Holly’s vision is for the future!

 

Oct 24, 2017

In this episode you’ll learn:

  • Why copy is key!
  • The signs that your copy is too generic
  • How to niche down your copy
  • What an ICA is…
  • How surveys can help you write copy
  • What a “hero’s journey” is and how it applies to you
Oct 19, 2017

In this episode you’ll learn:

  • How Chelsea successfully implemented the concept of competition into her classes
  • How they managed to bring teamwork and motivation to boutique fitness
  • Why building community inside and outside the classroom is a major part of what they do
  • What is a “speaker series”
  • How often should change your packages and what is the best way to do so without overwhelming or confusing your customers
  • What the hiring and training process looks like for Chelsea’s company
  • Ideas on employee retention that she practices with her team
Oct 17, 2017

In this episode you’ll learn:  

  • How freedom surrounds me

  • My business has showed both myself and my clients freedom
  • Reverse the course of freedom – but setting yourself free comes with change
  • The ways I was able to build this freedom into my business
Oct 12, 2017

In this episode you’ll learn:

  • Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  • How she was able to create what she believed yoga meant (and explain this to her clients)
  • Ways that her teachings are solution based and honor the history of yoga
  • The importance of fully knowing and understanding one teaching before moving on and exploring others
  • Why Alex choses to be the change that she is demanding
  • Why it is that “marketing” is a word people do not like to use in the yoga world
  • Transparency is key!

 

Oct 10, 2017

In this episode you’ll learn:

  • How Uber has taught lessons to businesses in every industry!
  • Why the customer isn’t always right
  • What Uber can tell us about the principle of supply and demand
  • You don’t need to do it first - but you need to do it best
  • Why client experience will always trump everything else
  • Why your biggest competitors can be your biggest assets
  • Just because you started the business doesn’t mean you should be running it

 

Oct 5, 2017

In this episode you’ll learn:

  • How Nischala got started in Western medicine and yoga back in the 1980’s – and hasn’t stopped!
  • Why Western medicine just wasn’t enough for her…
  • What her work with cancer patients looks like for both the patient and his or her family members
  • Why western medicine and yoga is much more powerful as a pair
  • All parts of yoga are essential for an instructor to learn and practice themselves
  • Bring back the knowing of who you truly are
  • What happened when she brought yoga into the school system
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