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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
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Now displaying: February, 2017
Feb 28, 2017

In this episode you’ll learn:

  • Technology will not fix underlying staffing issues and new systems cannot fix ineffective communications
  • As a business owner, you have a bandwidth of responsibility - you should always be focused on revenue growth as a number one responsibility
  • Why your billing systems and your customer service systems need to talk with each other
  • Reporting is the life blood of you knowing where your business is going to go
  • What are the most effective converting checkout pages for online businesses
  • Here are the CRM systems I recommend…
  • What email providers have the most support?
Feb 23, 2017

In this episode you’ll learn: 

  • The difference between yelling to the masses and whispering to your ideal client
  • How to design a luxury opt-in!
  • What is a nurtured email sequence (and how I execute it)?
Feb 22, 2017

In this episode you’ll learn:

  • What is a “thought leader”?
  • What are the three parts that identify a personal brand?
  • Why it is important to not be so focused on having every piece of work or content your masterpiece - progress over perfect!
  • Why conveying trust is one of the most important things to do when branding
  • Your marketing is in your personal story…
  • Why does your branding need “stickiness”?
  • Endings are just as natural in life as beginnings
  • How to wake up to passion and purpose
Feb 21, 2017

Things you will learn in this episode:

  • How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)
  • What it means to say, “When they go low, we go high”
  • What is a $100,000 email, and how do I get it?
  • When it comes to premium pricing, why you need to show why you’re worth it…
  • What is the difference between premium pricing and premium packaging?
  • The importance of asking the right questions so people can see the value of your product or service for themselves
Feb 16, 2017

Things you will learn in this episode:

  • Why it is so important to educate your clients
  • Sales is NOT about being an epic persuader!
  • Why one of the most pivotal part of sales is asking questions
  • What is the one crucial foundation of sales?
  • Why save your sales for the end?
Feb 15, 2017

In this episode you’ll learn:

  • How Jess first learned that he could be comfortable making a living by obtaining a degree OR he could be highly successful becoming an entrepreneur (if he had the guts to take the leap)!
  • How Jess was able to overcome major unfortunate circumstances when he was first starting out with his young family 
  • Why Jess chose to get a job to learn about money and where that led him
  • How Jess decides who to do business with and who not to partner with
  • How Jess was able to focus on making himself a better person, boss and husband…
  • Your clients (and potential clients) can feel the confidence that you have in your business and can sense that you are their to serve - and not to just sell
Feb 14, 2017

In this episode you’ll learn:

  • Why it is important to carve your pay checks from the earnings of your business
  • How I was able to identify the cuts that needed to be made in my business - while still staying true to what I wanted my role in my business to be
  • How I discovered budgeting at a young age and how I apply that to my businesses today
Feb 9, 2017

In this episode you’ll learn:

  • Why I invested in higher priced marketing, instead of looking for the cheap deal!
  • How I was spending hundreds of thousands of dollars on marketing and attracting people who weren’t the right fit for my business
  • How I discovered “less is more”
  • How to calculate your Average Lifetime Client Value
  • How to map out your revenue sources and how to understand their thresholds
Feb 8, 2017

In this episode you’ll learn:

  • How Carrie started out with just a hair bow in a classroom
  • What the “Kindness Box” is and what it stands for
  • Why “No’s” aren’t always permanent and closed doors aren’t always closed
  • All about the “Creative Club Conference” and how Carrie manages it to be a cohesive group
  • The importance of knowing what your customer wants
  • There is always something on the other side of the hard!
Feb 7, 2017

In this episode you’ll learn:

  • Why I work in a premium provider format (versus a lower price point service)
  • Why it is important to educate your clients on how you can make a difference
  • Why you need to let people know there is a problem and how you can provide a solution with social proof
  • How to use re-targeting Facebook ads focused on testimonials
  • How gift giving can influence your customers
  • All about behavior driven Facebook and Instagram ads
  • What does mapping your clients mean?

 

Feb 2, 2017

In this episode you’ll learn:

  • How I own my value
  • How to stand by your higher prices
  • How fear and nervousness stop you from owning you value (and what you can do about it, today)!
Feb 1, 2017

In this episode you’ll learn:

  • Popularity does not equal profit - learn to leverage!
  • Jamal focused on money and it made him lose his sense of direction
  • How he realized that once he focused on making impact, the money naturally followed
  • Using your skills and gifts for communication can thrust your business forward
  • Speaking the language of your customer is one of the biggest investments you can make
  • How a deep dive survey was able to help Jamal mine out the information that he needed to relate to his customers at all stages of their struggles
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