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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: March, 2017
Mar 30, 2017

In this episode you’ll learn:

  • What do you do when your clients only want you?
  • What happened when I realized I couldn’t sustain what I had built
  • How I changed my “savior mindset”
  • The difference between asking your clients what they want, and offering them solutions
  • How the power of my long-term goal served me
Mar 29, 2017

In this episode you’ll learn:

  • Learn how Michelle incorporates her athletic and nursing background into Pilates
  • How her biggest mistake actually led her to where she is today
  • Michelle was able to grow her business organically and recognized she needed to go online to monetize her business
  • The way to attract the right people and opportunities into your life
  • You have to take that blind step and open yourself up!
  • Why it is important to go at your own pace
  • You can fall on your face and get back (just know where to go from there)!

 

Mar 28, 2017

In this episode you’ll learn:

  • How to calculate your capacity level
  • Why a long term package will better serve your sales
  • How to use referrals on a day-to-day basis
  • When is the right time for a price bump
  • How do you increase prices without offending long term clients
  • How packages increase your customer’s frequency (and results!)
  • How to break down what you pay your employees
  • The way to properly set up your processes
  • Why hire slow and fire fast
Mar 23, 2017

In this episode you’ll learn:

  • How the low points in life often determine our greatest purpose
  • Why I was trying to survive the low points, instead of thriving in them
  • The ways my grandmother taught me how to embrace the fear
  • How the dark times will make me a better mother and grandmother
  • I know I am able to serve the world better because of my low experiences!

     

Mar 22, 2017

In this episode you’ll learn:

  • Dominic was able to integrate an interactive storyline with education at historic sites!
  • How he saw the opportunity to take a project and turn it into a profitable business
  • Why it was important to Dominic to provide an educational service (and not just a fee-based exchange)
  • How communication was the biggest crash and learn for Dominic…
  • It’s important to test both product and your market
  • Cash is king but be creative with your approaches and services

 

Mar 21, 2017

In this episode you’ll learn:

  • How and when I knew it was time to reframe my way of charging for my services
  • Why setting a standard hourly rate is limiting your earning potential
  • Why your average client monthly value is THE single most important number in your business
  • Why customer commitment matters!
  • How I learned to “hire right”
  • What is the attitude of your business?
  • Why I look at the sale process as an education process

 

Mar 16, 2017

In this episode you’ll learn:

  • Identify what’s the right publicity for you and your business
  • What can guest posts do for you if you are a thought leader
  • How podcast interviews can be a more personal way to show your personality to potential clients
  • Why print magazines are good for book promotion and lower priced ticket items
  • What exactly is an influencer?
  • When pitching, show people that you care about what they do and share who you are
  • What are “credibility markers”?
Mar 15, 2017

In this episode you’ll learn:

  • Business mindsets and creative mindsets go hand in hand for a successful business
  • How systemizing will allow for major growth
  • Riches are in niches!
  • How Amber’s mindset changed her business and personal life - in so many ways!
  • Be self aware and honor what is true to you…
Mar 14, 2017

In this episode you’ll learn:

  • The difference between advertising and publicity
  • Why mindset held me back initially
  • How guest posts and podcasts interviews will really help you get started
  • The importance and giving yourself permission to not be perfect
  • To take one step at a time, allow yourself to step into being an expert!
Mar 9, 2017

In this episode you’ll learn:

  • How I fell into a “cult of comparison”
  • Why I restricted access to Facebook, Instagram and Pinterest
  • Why I write down my judgments
  • How I utilize CBT in my life!
Mar 8, 2017

In this episode you’ll learn:

  • How the tiniest decision can be such a life-changing move for your business
  • How Bottom Line is changing the conversation of accounting relationships!
  • What a healthy bottom line business means to Marilyn and Jess?
  • Good growth is slow growth…
  • What it means to be a leader first (and face the mirror)
  • The importance of a sounding board or council when laying out your processes
Mar 7, 2017

In this episode you’ll learn:

  • The difference between a product-based franchise and a people-based franchise
  • When having a franchise what will make or break your business?
  • More liberal franchises versus turnkey franchises…
  • The specifics on marketing, lead generation and sales processes for franchises
  • The importance of having qualified support staff
  • What are your monthly franchise fees and are they affordable?
  • What is the typical failure rate for a franchise?
  • All about the build-out and what questions you need to ask
  • How does a protected territory radius affect me?
Mar 2, 2017

In this episode you’ll learn:

  • Why my employees “Why’s” have to match up with my own
  • How easily it is for employee infractions to spread across your team
  • If you close yourself off to everyone, you also close yourself off to growth!
Mar 1, 2017

In this episode you’ll learn:

  • What femininity means to Liz
  • The difference between how the feminine and masculine function
  • How Liz was able to build interest by sharing her own personal story
  • Why did she tune out of what others were doing in similar fields?
  • What made Liz no longer willing to comply with the manipulative parts of advertising
  • How her practice helps women prepare for birthing a child, getting back in touch with their sexuality and also becoming more balanced in their professional environments
  • How Liz was able to take organic conversations and leverage them into a podcast
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