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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: March, 2017
Mar 30, 2017

In this episode you’ll learn:

  • What do you do when your clients only want you?
  • What happened when I realized I couldn’t sustain what I had built
  • How I changed my “savior mindset”
  • The difference between asking your clients what they want, and offering them solutions
  • How the power of my long-term goal served me
Mar 29, 2017

In this episode you’ll learn:

  • Learn how Michelle incorporates her athletic and nursing background into Pilates
  • How her biggest mistake actually led her to where she is today
  • Michelle was able to grow her business organically and recognized she needed to go online to monetize her business
  • The way to attract the right people and opportunities into your life
  • You have to take that blind step and open yourself up!
  • Why it is important to go at your own pace
  • You can fall on your face and get back (just know where to go from there)!

 

Mar 28, 2017

In this episode you’ll learn:

  • How to calculate your capacity level
  • Why a long term package will better serve your sales
  • How to use referrals on a day-to-day basis
  • When is the right time for a price bump
  • How do you increase prices without offending long term clients
  • How packages increase your customer’s frequency (and results!)
  • How to break down what you pay your employees
  • The way to properly set up your processes
  • Why hire slow and fire fast
Mar 23, 2017

In this episode you’ll learn:

  • How the low points in life often determine our greatest purpose
  • Why I was trying to survive the low points, instead of thriving in them
  • The ways my grandmother taught me how to embrace the fear
  • How the dark times will make me a better mother and grandmother
  • I know I am able to serve the world better because of my low experiences!

     

Mar 22, 2017

In this episode you’ll learn:

  • Dominic was able to integrate an interactive storyline with education at historic sites!
  • How he saw the opportunity to take a project and turn it into a profitable business
  • Why it was important to Dominic to provide an educational service (and not just a fee-based exchange)
  • How communication was the biggest crash and learn for Dominic…
  • It’s important to test both product and your market
  • Cash is king but be creative with your approaches and services

 

Mar 21, 2017

In this episode you’ll learn:

  • How and when I knew it was time to reframe my way of charging for my services
  • Why setting a standard hourly rate is limiting your earning potential
  • Why your average client monthly value is THE single most important number in your business
  • Why customer commitment matters!
  • How I learned to “hire right”
  • What is the attitude of your business?
  • Why I look at the sale process as an education process

 

Mar 16, 2017

In this episode you’ll learn:

  • Identify what’s the right publicity for you and your business
  • What can guest posts do for you if you are a thought leader
  • How podcast interviews can be a more personal way to show your personality to potential clients
  • Why print magazines are good for book promotion and lower priced ticket items
  • What exactly is an influencer?
  • When pitching, show people that you care about what they do and share who you are
  • What are “credibility markers”?
Mar 15, 2017

In this episode you’ll learn:

  • Business mindsets and creative mindsets go hand in hand for a successful business
  • How systemizing will allow for major growth
  • Riches are in niches!
  • How Amber’s mindset changed her business and personal life - in so many ways!
  • Be self aware and honor what is true to you…
Mar 14, 2017

In this episode you’ll learn:

  • The difference between advertising and publicity
  • Why mindset held me back initially
  • How guest posts and podcasts interviews will really help you get started
  • The importance and giving yourself permission to not be perfect
  • To take one step at a time, allow yourself to step into being an expert!
Mar 9, 2017

In this episode you’ll learn:

  • How I fell into a “cult of comparison”
  • Why I restricted access to Facebook, Instagram and Pinterest
  • Why I write down my judgments
  • How I utilize CBT in my life!
Mar 8, 2017

In this episode you’ll learn:

  • How the tiniest decision can be such a life-changing move for your business
  • How Bottom Line is changing the conversation of accounting relationships!
  • What a healthy bottom line business means to Marilyn and Jess?
  • Good growth is slow growth…
  • What it means to be a leader first (and face the mirror)
  • The importance of a sounding board or council when laying out your processes
Mar 7, 2017

In this episode you’ll learn:

  • The difference between a product-based franchise and a people-based franchise
  • When having a franchise what will make or break your business?
  • More liberal franchises versus turnkey franchises…
  • The specifics on marketing, lead generation and sales processes for franchises
  • The importance of having qualified support staff
  • What are your monthly franchise fees and are they affordable?
  • What is the typical failure rate for a franchise?
  • All about the build-out and what questions you need to ask
  • How does a protected territory radius affect me?
Mar 2, 2017

In this episode you’ll learn:

  • Why my employees “Why’s” have to match up with my own
  • How easily it is for employee infractions to spread across your team
  • If you close yourself off to everyone, you also close yourself off to growth!
Mar 1, 2017

In this episode you’ll learn:

  • What femininity means to Liz
  • The difference between how the feminine and masculine function
  • How Liz was able to build interest by sharing her own personal story
  • Why did she tune out of what others were doing in similar fields?
  • What made Liz no longer willing to comply with the manipulative parts of advertising
  • How her practice helps women prepare for birthing a child, getting back in touch with their sexuality and also becoming more balanced in their professional environments
  • How Liz was able to take organic conversations and leverage them into a podcast
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