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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: May, 2017
May 30, 2017

In this episode you’ll learn:

• Why I’m glad for even the “bad” things in my life that have happened

• The importance of being in the right place at the right time to allow for magic to occur!

• What I mean by needing to embrace the “apprentice within”

• The four most important indicators for success are…

• Why strategies for a successful pre-sale are so critical to consider for a business • You may need to shift your mindset on what your #1 priority is

• Focus on client retention!

May 25, 2017

In this episode you’ll learn:

• How the values that Chris had instilled in him by his parents, sports teams and school gave him the strength to fight and heal

• He desired to have a purpose for himself - while serving others

• There are two aspects in Chris’s life that he is always able to control, no matter what someone tells him…

• What is something that Chris does daily to keep him grounded?

May 23, 2017

In this episode you’ll learn:

  • How the Disney cast members relates to my team members
  • What is schema and how is it used to describe job descriptions?
  • Why credentials can be secondary to personality and values
  • The difference between interviewing and holding an audition using action- based hiring

 How a list of responsibilities and a role differs

 

May 18, 2017

In this episode you’ll learn:

  • Is print media dead?

  • There are four things that sustain Ryan McKenzie's magazines

  • How he utilizes digital products and services

  • How Ryan uses quarterly product boxes to build his community

  • That self-limiting beliefs almost stopped Ryan from launching!

  • How Ryan learned to take responsibility for where he is in life

 

May 16, 2017

Things you will learn in this episode:

  • How I carried a childhood lesson into the rest of my life
  • How I realized the importance of a mentors (and how I chose them for very specific parts of my business)
  • Why it is important as a CEO to know when you need help
  • The connections I made through my mentors were priceless
  • How the immense power of community kept me going
  • The power of listening (and taking action off what you hear)!
  • Find mentors who have actually built successful, proven systems within your industry
  • Why the boundaries of a mentorship must be understood

 

May 11, 2017

In this episode you’ll learn:

  • How Amy had the ideal training ground for become an entrepreneur
  • How she’s been able to succeed in new markets – without having an existing network
  • Why starting something with live, in-person events is so beneficial at first
  • How your people will do your marketing for you!
  • Why diversification of your business activities is so important to consider
  • What makes you unique and what are your clients really looking for?
  • Your “Moments of Power” can help you develop your brand story
May 9, 2017

In this episode you’ll learn:

  • How I took my ad spend down to only 10% percent of what is was previously
  • What are the two different types of marketing that your business has to have
  • Why we buy into companies when we know what they stand for
  • The major differences between short and long-term marketing
  • Three specific funnels that combine both of these types of marketing
  • It takes time to build trust (and a brand!)
May 4, 2017

Over the last four weeks, we’ve been deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re talking about the epic mindset shift of avoiding the “People Pleaser Plague”. I think it’s actually more common with entrepreneurs than we could ever think, so we’re sitting down and tackling how you provide amazing customer service and an amazing experience, without falling prey to every demand a customer asks of you.

May 2, 2017

Over the last four weeks, we’ve been deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re replaying my chat with Erin Haag, when she shared how she was able to overcome the largest obstacle in her business, what she did to move away from the model of trading her time for money and how she was able to quadruple her profit margins in a very short period of time!

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