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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: June, 2017
Jun 29, 2017

In this episode you’ll learn:

  • How Jenna turned a $300 investment into a successful business for herself
  • How to learn to leverage what you have in assets for your business
  • The difference between being a business owner and an entrepreneur
  • The importance of self-care when running a business
  • Your business can be a direct reflection of your psychological state
  • How to leverage your time and business to make so much more (and work so much less)
  • The way to do business on your own terms
Jun 27, 2017

In this episode you’ll learn: 

  • Everyone has an online business - whether you have a “brick and mortar” or not!
  • Why there’s value in repurposing
  • More isn’t better…
  • Find your profit centers while doing what gets you excited
  • Why email isn’t dead
  • Jordan explains the Google Doc system she created which she calls the Hub, and the six sections it contains
Jun 22, 2017

In this episode you’ll learn:

• How wealth gives you freedom, but it doesn’t have to be your top priority

• The 4-legged stool of wealth and its relation to different aspects in business

• The most important investment you can make right now as a business owner

• What’s an employee mindset and how it can affect your business

• What is an investment, what is an asset and which one to focus

• The difference between good debt and bad debt

• Three questions to ask yourself before buying equipment for your business

• Different ways you can diversify your business

• How to make sure you are not emotionally attached to your business

Jun 20, 2017

In this episode you’ll learn:

• What is a social media editorial calendar

• Jordan’s ratio for selling posts frequency compared to other purpose-driven posts

• Why you don’t always have to be creating brand new content

• What context switching is and how it serves your productivity in a better way

• Why people will invest in you if you invest in them first

• The difference between creating images and curating images, and how each are used

Jun 15, 2017

In this episode you’ll learn:

• How it was love at first sight for Nancy when she was introduced to Pilates

• The ways she’s been able to infuse other areas of fitness, like aquatics, with Pilates

• How Nancy adapts the movements she teaches so that her students can perform them at home, with no gym required

• What she learned from her grandparents and their inspirational story

• How she’s built her Instagram following to 50k just by doing what she loves and connecting with others

Jun 13, 2017

In this episode you’ll learn:

• A simple way to get a customer for life!

• Which large company “surprises and delights” its customers (and an example of a small company that’s doing just this)

• What is the biggest mistake that companies are making in the client onboarding process

• What can go wrong by not educating your client on the process

• Three types of people your business will have to cater to

• Our three areas of focus for onboarding • What truly makes a really great brand!

Jun 8, 2017

In this episode you’ll learn:

• The secret to getting more hours back in your day

• How every leap forward will reveal more steps you didn’t know were there

• Anula’s simple social media strategy - and why it’s not just about getting followers

• There’s a bigger discussion going on about body image, and this guest is happy to be a mouthpiece of bravery for the female form

• What the #normcore hashtag is all about! • Why we shouldn’t be shameful to explore our body’s movement

• There’s room for everyone in pilates – with classical and non-classical movements

• How Anula transitioned from employee to co-owner of the studio

• The simple agreement she has with all of her clients

• How she came to learn that as adults, not everyone is going to like us (and that’s ok)…

Jun 6, 2017

In this episode you’ll learn:

• How getting back to basics will allow for genuine contact with the people in your community

• Who “Alumni Members” are and why it’s so important to re-embrace and engage them

• How every lead has a cost (and how you can calculate this number)

• The easiest ways to track your leads and why the follow-up must be both personal and time sensitive

• A simple tool to attract new clients and add 50-70% revenue to your business

• Why it’s beneficial, but not difficult, to create goodwill in your community • How to build an in-house referral program with your brand evangelists!

Jun 1, 2017

In this episode you’ll learn:

• How Jenny discovered the power of following your gifts and knowing what you are meant for

• How she was able to develop her coaching models over time

• What made Jenny start her own coaching school What it means to her to “comfortably numb” (and how she overcame it!)

• How easy to lose yourself in the race to nowhere…

• All about life seasons and chapters and how you can embrace them

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