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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: July, 2017
Jul 27, 2017

In this episode you’ll learn:

  • You can always start over!
  • Why Lauren got certified in Pilates and how she applied it to her niche
  • Rachel’s journey in transitioning from a career in dancing to running a business with her mother
  • The one thing that sets them apart from other businesses
  • How they’ve used internal referrals as the number one source of new business
  • Ways they maintain relationships with their community
  • Why they hold their certifications like an audition!
  • The importance of developing your staff
Jul 25, 2017

In this episode you’ll learn:

  • How to find the best offer - and why you should set your pricing upfront
  • Why I recommend a flat fee for guest speakers (with a few exceptions)
  • How to set your demographic before diving in to the marketing
  • Targeting and re-targeting strategies
  • Imagery and landing pages need special consideration!
  • Why email sequences should be as personalized as possible
  • Why is online chat can be very helpful…
  • The four types of buyers you’ll encounter
Jul 20, 2017

In this episode you’ll learn:

  • Why the lease has to be right for all of the parties involved to truly work
  • The single most important thing to have when negotiating
  • How to know when is the right time to lease (and a calculation to use)
  • The basic terms and figures you’ll hear in the commercial leasing world
  • The key clauses and phrases in leases you’ll need to be on the lookout for
  • Why a shorter lease may not be in your best interest
  • Remember to always ASK!
Jul 18, 2017

In this episode you’ll learn: 

  • How to introduce the 6 pillars to employees or independent contractors
  • Why you should implement consequences to employees or contractors
  • How important your attitude as a team member is to clients and other employees
  • Why your teaching and training isn’t your expertise
  • Intense customer service is important - small problems can become major obstacles!

  • The importance of laying out expectations for team members
Jul 13, 2017

In this episode you’ll learn:

  • Why I really started tracking my money (and you should too)!
  • How to open up the door to prosperity and abundance
  • How does my money mindset affect and benefit my clients?
  • Why I write down my self-limiting beliefs
Jul 11, 2017

In this episode you’ll learn: 

  • How to utilize press releases in local newspapers – the right way!
  • Why you should incorporate your “badges of honor” in your press release
  • A few ways you can express yourself as an expert
  • What do I mean by “adopt a reporter?”
  • The importance of leveraging relationships…
Jul 6, 2017

In this episode you’ll learn:

  • A mental connection to Pilates was what made Dalia fall in love with the practice
  • How Dalia grew her business organically - through opportunity
  • The advantages of having a studio within a gym when you’re starting out
  • Why she chose to step forward during the recession (instead of pulling back!) and how this served her
  • The importance of taking time to regroup and rebalance between clients
  • How Dalia introduced different paradigms into her business
Jul 4, 2017

In this episode you’ll learn:

  • How we remove our business from being a commodity

  • Know your unique methodology!

  • Why you should attach a name to your unique mechanism

  • How to paint the picture of your product or service

  • Identify what people will or can do with your services

  • How to united your client with what you are teaching
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