In this episode you’ll learn:

• You can always start over!
  
• Why Lauren got certified in Pilates and how she applied it to her niche
  
• Rachel’s journey in transitioning from a career in dancing to running a business with her mother
  
• The one thing that sets them apart from other businesses
  
• How they’ve used internal referrals as the number one source of new business
  
• Ways they maintain relationships with their community
  
• Why they hold their certifications like an audition!
  
• The importance of developing your staff

In this episode you’ll learn:

• How to find the best offer - and why you should set your pricing upfront
  
• Why I recommend a flat fee for guest speakers (with a few exceptions)
  
• How to set your demographic before diving in to the marketing
  
• Targeting and re-targeting strategies
  
• Imagery and landing pages need special consideration!
  
• Why email sequences should be as personalized as possible
  
• Why is online chat can be very helpful…
  
• The four types of buyers you’ll encounter

In this episode you’ll learn:

• Why the lease has to be right for all of the parties involved to truly work
  
• The single most important thing to have when negotiating
  
• How to know when is the right time to lease (and a calculation to use)
  
• The basic terms and figures you’ll hear in the commercial leasing world
  
• The key clauses and phrases in leases you’ll need to be on the lookout for
  
• Why a shorter lease may not be in your best interest
  
• Remember to always ASK!

In this episode you’ll learn: 

• How to introduce the 6 pillars to employees or independent contractors
  
• Why you should implement consequences to employees or contractors
  
• How important your attitude as a team member is to clients and other employees
  
• Why your teaching and training isn’t your expertise
  
• Intense customer service is important - small problems can become major obstacles!
  
  
• The importance of laying out expectations for team members

In this episode you’ll learn:

• Why I really started tracking my money (and you should too)!
  
• How to open up the door to prosperity and abundance
  
• How does my money mindset affect and benefit my clients?
  
• Why I write down my self-limiting beliefs

In this episode you’ll learn: 

• How to utilize press releases in local newspapers – the right way!
  
• Why you should incorporate your “badges of honor” in your press release
  
• A few ways you can express yourself as an expert
  
• What do I mean by “adopt a reporter?”
  
• The importance of leveraging relationships…

In this episode you’ll learn:

• A mental connection to Pilates was what made Dalia fall in love with the practice
  
• How Dalia grew her business organically - through opportunity
  
• The advantages of having a studio within a gym when you’re starting out
  
• Why she chose to step forward during the recession (instead of pulling back!) and how this served her
  
• The importance of taking time to regroup and rebalance between clients
  
• How Dalia introduced different paradigms into her business

In this episode you’ll learn:

• How we remove our business from being a commodity
  
  
• Know your unique methodology!
  
  
• Why you should attach a name to your unique mechanism
  
  
• How to paint the picture of your product or service
  
  
• Identify what people will or can do with your services
  
  
• How to united your client with what you are teaching