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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
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Now displaying: July, 2017
Jul 27, 2017

In this episode you’ll learn:

  • You can always start over!
  • Why Lauren got certified in Pilates and how she applied it to her niche
  • Rachel’s journey in transitioning from a career in dancing to running a business with her mother
  • The one thing that sets them apart from other businesses
  • How they’ve used internal referrals as the number one source of new business
  • Ways they maintain relationships with their community
  • Why they hold their certifications like an audition!
  • The importance of developing your staff
Jul 25, 2017

In this episode you’ll learn:

  • How to find the best offer - and why you should set your pricing upfront
  • Why I recommend a flat fee for guest speakers (with a few exceptions)
  • How to set your demographic before diving in to the marketing
  • Targeting and re-targeting strategies
  • Imagery and landing pages need special consideration!
  • Why email sequences should be as personalized as possible
  • Why is online chat can be very helpful…
  • The four types of buyers you’ll encounter
Jul 20, 2017

In this episode you’ll learn:

  • Why the lease has to be right for all of the parties involved to truly work
  • The single most important thing to have when negotiating
  • How to know when is the right time to lease (and a calculation to use)
  • The basic terms and figures you’ll hear in the commercial leasing world
  • The key clauses and phrases in leases you’ll need to be on the lookout for
  • Why a shorter lease may not be in your best interest
  • Remember to always ASK!
Jul 18, 2017

In this episode you’ll learn: 

  • How to introduce the 6 pillars to employees or independent contractors
  • Why you should implement consequences to employees or contractors
  • How important your attitude as a team member is to clients and other employees
  • Why your teaching and training isn’t your expertise
  • Intense customer service is important - small problems can become major obstacles!

  • The importance of laying out expectations for team members
Jul 13, 2017

In this episode you’ll learn:

  • Why I really started tracking my money (and you should too)!
  • How to open up the door to prosperity and abundance
  • How does my money mindset affect and benefit my clients?
  • Why I write down my self-limiting beliefs
Jul 11, 2017

In this episode you’ll learn: 

  • How to utilize press releases in local newspapers – the right way!
  • Why you should incorporate your “badges of honor” in your press release
  • A few ways you can express yourself as an expert
  • What do I mean by “adopt a reporter?”
  • The importance of leveraging relationships…
Jul 6, 2017

In this episode you’ll learn:

  • A mental connection to Pilates was what made Dalia fall in love with the practice
  • How Dalia grew her business organically - through opportunity
  • The advantages of having a studio within a gym when you’re starting out
  • Why she chose to step forward during the recession (instead of pulling back!) and how this served her
  • The importance of taking time to regroup and rebalance between clients
  • How Dalia introduced different paradigms into her business
Jul 4, 2017

In this episode you’ll learn:

  • How we remove our business from being a commodity

  • Know your unique methodology!

  • Why you should attach a name to your unique mechanism

  • How to paint the picture of your product or service

  • Identify what people will or can do with your services

  • How to united your client with what you are teaching
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