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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: September, 2017
Sep 28, 2017

In this episode you’ll learn:

  • Alyssa’s journey from the finance world to studio owner!
  • How her personal struggles actually allowed her to find herself again
  • What happens when life forces you to see that you’re not in full control
  • Why Alyssa had everything she ever wanted personally and professionally - but was miserable
  • Why she says her business was operating more out of pressure than pleasure
  • How Alyssa learned to protect herself from the stress and anxiety
Sep 26, 2017

In this episode you’ll learn:

  • How mindset can make or break your start up business!
  • Why not to shy away from specific client base - and instead offer a specific solution for them
  • Why great marketing should either repel or attract…
  • If you are willing to niche down, that is the simplest easiest way to build a business
  • How raising your prices will enable you to give back
Sep 21, 2017

In this episode you’ll learn:

  • Why you need to build your business before you start your business
  • The importance of true connection and relationship building

  • How Marissa and Angela knew exactly what their niche would be
  • How they offered clients childcare - even though it wasn’t the easy solution!

 

 

Sep 19, 2017

In this episode you’ll learn:  

  • The truth behind post-introduction conversion rates
  • Why introduction packages aren’t serving clients to the fullest
  • The biggest cost associated with marketing…
  • Why it is important to track all inquiries that come through to your business AND have a two-week follow-up process with them
  • Why you should stop following the “industry standard”
  • How damaging heavily discounting can be to your business

 

 

 

Sep 14, 2017

In this episode you’ll learn:

• Annie’s biggest struggles in the first two years of opening her business…

• How her marketing has evolved since she first started

• How she’s doubled her revenue in a month that is known for being “slow”!

• The transition from a class-based model to a 12-month membership

• Why revisiting her introduction package changed the way Annie does business

• There’s freedom to be gained when your business is in a place where you can take a step back when needed!

Sep 12, 2017

In this episode you’ll learn:

  • How I treat my business like a non-profit by giving back to my team
  • Steps that you can take to give back now!
  • What we do to allow our employees to give back to their communities
  • Why you have to solidify your business before taking these actions
  • Ways to build your prices to allow your profit margins the room to give back

 

Sep 7, 2017

In this episode you’ll learn:

  • How Rachel decided to pair her training with Pilates
  • Why she found it paramount to train her physical therapists in Pilates
  • The personality of the instructors is just as important as their training!
  • Why she has built her business with the intention to step away
  • Introducing different packages significantly changed Rachel’s way of doing business
Sep 5, 2017

In this episode you’ll learn:  

  • What does asking for permission mean and why is it important?
  • Why we could be giving away too much info…
  • Why building the relationship is the most important (and number one step) in sales
  • Why you shouldn’t consider yourself a “sales person”!
  • The importance of the intake process
  • Ways to establish trust with prospective clients and show your value
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