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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: September, 2017
Sep 28, 2017

In this episode you’ll learn:

  • Alyssa’s journey from the finance world to studio owner!
  • How her personal struggles actually allowed her to find herself again
  • What happens when life forces you to see that you’re not in full control
  • Why Alyssa had everything she ever wanted personally and professionally - but was miserable
  • Why she says her business was operating more out of pressure than pleasure
  • How Alyssa learned to protect herself from the stress and anxiety
Sep 26, 2017

In this episode you’ll learn:

  • How mindset can make or break your start up business!
  • Why not to shy away from specific client base - and instead offer a specific solution for them
  • Why great marketing should either repel or attract…
  • If you are willing to niche down, that is the simplest easiest way to build a business
  • How raising your prices will enable you to give back
Sep 21, 2017

In this episode you’ll learn:

  • Why you need to build your business before you start your business
  • The importance of true connection and relationship building

  • How Marissa and Angela knew exactly what their niche would be
  • How they offered clients childcare - even though it wasn’t the easy solution!

 

 

Sep 19, 2017

In this episode you’ll learn:  

  • The truth behind post-introduction conversion rates
  • Why introduction packages aren’t serving clients to the fullest
  • The biggest cost associated with marketing…
  • Why it is important to track all inquiries that come through to your business AND have a two-week follow-up process with them
  • Why you should stop following the “industry standard”
  • How damaging heavily discounting can be to your business

 

 

 

Sep 14, 2017

In this episode you’ll learn:

• Annie’s biggest struggles in the first two years of opening her business…

• How her marketing has evolved since she first started

• How she’s doubled her revenue in a month that is known for being “slow”!

• The transition from a class-based model to a 12-month membership

• Why revisiting her introduction package changed the way Annie does business

• There’s freedom to be gained when your business is in a place where you can take a step back when needed!

Sep 12, 2017

In this episode you’ll learn:

  • How I treat my business like a non-profit by giving back to my team
  • Steps that you can take to give back now!
  • What we do to allow our employees to give back to their communities
  • Why you have to solidify your business before taking these actions
  • Ways to build your prices to allow your profit margins the room to give back

 

Sep 7, 2017

In this episode you’ll learn:

  • How Rachel decided to pair her training with Pilates
  • Why she found it paramount to train her physical therapists in Pilates
  • The personality of the instructors is just as important as their training!
  • Why she has built her business with the intention to step away
  • Introducing different packages significantly changed Rachel’s way of doing business
Sep 5, 2017

In this episode you’ll learn:  

  • What does asking for permission mean and why is it important?
  • Why we could be giving away too much info…
  • Why building the relationship is the most important (and number one step) in sales
  • Why you shouldn’t consider yourself a “sales person”!
  • The importance of the intake process
  • Ways to establish trust with prospective clients and show your value
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