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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
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Now displaying: October, 2017
Oct 31, 2017

In this episode you’ll learn:

  • An early experience in business I had that put a fear of competition in my mind
  • How we became “competition killers!”
  • Ways you can differentiate your business from the online competition
  • The role accountability and community will play in the decision-making process of your customers
  • The two major types of buyers that exist (and why you’ll want to stay out of “the middle” when it comes to pricing!
  • How to overcome price objections and which clients to focus on
  • The one metric that you need to start tracking now
Oct 26, 2017

In this episode you’ll learn:

  • How Holly’s disadvantages or hardships made her journey and experience even better

  • You can gain perspective by stepping away!
  • The way her workouts transformed into something more meaningful to her and her clients
  • Holly’s strategy to incorporating meditation into her sessions
  • How she used her authenticity to grow herself and her practice
  • Why the impact goes so far beyond fitness and what Holly’s vision is for the future!

 

Oct 24, 2017

In this episode you’ll learn:

  • Why copy is key!
  • The signs that your copy is too generic
  • How to niche down your copy
  • What an ICA is…
  • How surveys can help you write copy
  • What a “hero’s journey” is and how it applies to you
Oct 19, 2017

In this episode you’ll learn:

  • How Chelsea successfully implemented the concept of competition into her classes
  • How they managed to bring teamwork and motivation to boutique fitness
  • Why building community inside and outside the classroom is a major part of what they do
  • What is a “speaker series”
  • How often should change your packages and what is the best way to do so without overwhelming or confusing your customers
  • What the hiring and training process looks like for Chelsea’s company
  • Ideas on employee retention that she practices with her team
Oct 17, 2017

In this episode you’ll learn:  

  • How freedom surrounds me

  • My business has showed both myself and my clients freedom
  • Reverse the course of freedom – but setting yourself free comes with change
  • The ways I was able to build this freedom into my business
Oct 12, 2017

In this episode you’ll learn:

  • Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  • How she was able to create what she believed yoga meant (and explain this to her clients)
  • Ways that her teachings are solution based and honor the history of yoga
  • The importance of fully knowing and understanding one teaching before moving on and exploring others
  • Why Alex choses to be the change that she is demanding
  • Why it is that “marketing” is a word people do not like to use in the yoga world
  • Transparency is key!

 

Oct 10, 2017

In this episode you’ll learn:

  • How Uber has taught lessons to businesses in every industry!
  • Why the customer isn’t always right
  • What Uber can tell us about the principle of supply and demand
  • You don’t need to do it first - but you need to do it best
  • Why client experience will always trump everything else
  • Why your biggest competitors can be your biggest assets
  • Just because you started the business doesn’t mean you should be running it

 

Oct 5, 2017

In this episode you’ll learn:

  • How Nischala got started in Western medicine and yoga back in the 1980’s – and hasn’t stopped!
  • Why Western medicine just wasn’t enough for her…
  • What her work with cancer patients looks like for both the patient and his or her family members
  • Why western medicine and yoga is much more powerful as a pair
  • All parts of yoga are essential for an instructor to learn and practice themselves
  • Bring back the knowing of who you truly are
  • What happened when she brought yoga into the school system
Oct 3, 2017

In this episode you’ll learn:

  • What essential things will need to be incorporated into your marketing in order for it to be effective
  • The difference between marketing to warm traffic versus cold traffic
  • If your service is too inexpensive can that lead to the wrong client walking through your door?
  • What should be involved in an introductory package
  • Why you should be testing your Facebook ads (and how to do it the right way)!
  • What elements you should have in the copy of your ad and your landing page
  • Why its important to make new members feel comfortable
  • There are many different types of buyers…
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