In this episode you’ll learn:

• An early experience in business I had that put a fear of competition in my mind
  
• How we became “competition killers!”
  
• Ways you can differentiate your business from the online competition
  
• The role accountability and community will play in the decision-making process of your customers
  
• The two major types of buyers that exist (and why you’ll want to stay out of “the middle” when it comes to pricing!
  
• How to overcome price objections and which clients to focus on
  
• The one metric that you need to start tracking now

In this episode you’ll learn:

• How Holly’s disadvantages or hardships made her journey and experience even better
  
  
• You can gain perspective by stepping away!
  
• The way her workouts transformed into something more meaningful to her and her clients
  
• Holly’s strategy to incorporating meditation into her sessions
  
• How she used her authenticity to grow herself and her practice
  
• Why the impact goes so far beyond fitness and what Holly’s vision is for the future!

In this episode you’ll learn:

• Why copy is key!
  
• The signs that your copy is too generic
  
• How to niche down your copy
  
• What an ICA is…
  
• How surveys can help you write copy
  
• What a “hero’s journey” is and how it applies to you
  

In this episode you’ll learn:

• How Chelsea successfully implemented the concept of competition into her classes
  
• How they managed to bring teamwork and motivation to boutique fitness
  
• Why building community inside and outside the classroom is a major part of what they do
  
• What is a “speaker series”
  
• How often should change your packages and what is the best way to do so without overwhelming or confusing your customers
  
• What the hiring and training process looks like for Chelsea’s company
  
• Ideas on employee retention that she practices with her team

In this episode you’ll learn:  

• How freedom surrounds me
  
  
• My business has showed both myself and my clients freedom
  
• Reverse the course of freedom – but setting yourself free comes with change
  
• The ways I was able to build this freedom into my business

In this episode you’ll learn:

• Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  
• How she was able to create what she believed yoga meant (and explain this to her clients)
  
• Ways that her teachings are solution based and honor the history of yoga
  
• The importance of fully knowing and understanding one teaching before moving on and exploring others
  
• Why Alex choses to be the change that she is demanding
  
• Why it is that “marketing” is a word people do not like to use in the yoga world
  
• Transparency is key!

In this episode you’ll learn:

• How Uber has taught lessons to businesses in every industry!
  
• Why the customer isn’t always right
  
• What Uber can tell us about the principle of supply and demand
  
• You don’t need to do it first - but you need to do it best
  
• Why client experience will always trump everything else
  
• Why your biggest competitors can be your biggest assets
  
• Just because you started the business doesn’t mean you should be running it

In this episode you’ll learn:

• How Nischala got started in Western medicine and yoga back in the 1980’s – and hasn’t stopped!
  
• Why Western medicine just wasn’t enough for her…
  
• What her work with cancer patients looks like for both the patient and his or her family members
  
• Why western medicine and yoga is much more powerful as a pair
  
• All parts of yoga are essential for an instructor to learn and practice themselves
  
• Bring back the knowing of who you truly are
  
• What happened when she brought yoga into the school system

In this episode you’ll learn:

• What essential things will need to be incorporated into your marketing in order for it to be effective
  
• The difference between marketing to warm traffic versus cold traffic
  
• If your service is too inexpensive can that lead to the wrong client walking through your door?
  
• What should be involved in an introductory package
  
• Why you should be testing your Facebook ads (and how to do it the right way)!
  
• What elements you should have in the copy of your ad and your landing page
  
• Why its important to make new members feel comfortable
  
• There are many different types of buyers…