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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: November, 2017
Nov 30, 2017

In this episode you’ll learn:

  • All about stretch therapy and the goals of this comprehensive system

  • How it was started {and became a huge trend in the process}!

  • The ways in which they got the necessary feedback to develop other programs

  • How the markets differ in various countries

  • Marketing strategies for online business

  • The highs {and lows} of offering teacher training

  • Why niching down is often the best strategy for a studio…
Nov 28, 2017

In this episode you’ll learn: 

  • How to stand out from a marketing perspective in the new year

  • Why setting yourself up for January will impact the rest of your year (including the slower months) 

  • Why you need to stay sales-focused during the entire first quarter!

  • The importance of tracking and support staff to help identify where the money is coming from

  • Ways to utilize outreach chains in the community

  • Systems are the key to your studio success & don’t forget the importance of the follow up process…

 

 

Nov 23, 2017

In this episode you’ll learn:

  • What I’m truly thankful for!
  • The original goal of this podcast, and the plan going forward
  • My special message to friends in the US (and abroad) this Thanksgiving!
Nov 21, 2017

In this episode you’ll learn:  

  • How my hiring process has developed out of “bad” hire experiences
  • What is a “talent database”?
  • Core personality characteristics can’t be taught!
  • Why it is important to identify the personality of your team and find characteristics in potential new hires to fit your vision
  • How the life experiences of my potential hires can be an asset to their role in the company
Nov 16, 2017

In this episode you’ll learn:

  • Diet changes that are recommended during pregnancy {and how they can help with several symptoms}
  • How you can improve your mood using both a scientific and natural approach
  • Pre-natal and post-partum exercises you can do and what to be mindful for during pregnancy to avoid physical and posture problems down the road
  • Things to do the first 30 to 40 days after birth…

 

Nov 14, 2017

In this episode you’ll learn:

  • The multipliers to use to determine the final asking price of your business
  • The strategies to use to increase your multipliers {so you can increase the value of your business!}
  • The one scenario where a multiplier does not apply
  • How to calculate the owner benefit and the types of expenses to leave out of this calculation
  • The different ways to finance the sale of your business for a potential buyer plus my personal favorite financing option
  • Tips on how to find a buyer easily!
Nov 9, 2017

In this episode you’ll learn:

  • What is the special link between mental health and yoga
  • How Coral developed a therapy-based modality approach to mental health
  • Your personal myth - what’s true and what is not?

  • Her advice when it comes to teacher training
  • Why yoga is not a religion
  • How Coral incorporates storytelling into her teacher training/practices {and why she does this}
Nov 7, 2017

In this episode you’ll learn:

  • How I realized the business model I had wasn’t going to work for me going forward
  • The biggest lessons I learned over the two years it took to sell my businesses
  • What you need to consider before you even decide to put your business up for sale
  • What to do if you want to sell it immediately!
  • The three areas you need to focus on if you want to entice a buyer {and strategies for each}
Nov 2, 2017

In this episode you’ll learn:

  • What Taty considers the most loving thing she ever did for herself
  • Why not having previous experience in the fashion industry was a blessing for her
  • You don’t need to have a lot of resources starting out – but you will need to do this…
  • Her thoughts on trying to be perfect and comparing yourself to others
  • The difficult decision she had to make as she was building her brand (and how it brought her business to 7-figures a year)
  • Common mistakes that she sees studio owners making when it comes to ordering product
  • Why she is competing on quality, not price!
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