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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: 2017
Jul 6, 2017

In this episode you’ll learn:

  • A mental connection to Pilates was what made Dalia fall in love with the practice
  • How Dalia grew her business organically - through opportunity
  • The advantages of having a studio within a gym when you’re starting out
  • Why she chose to step forward during the recession (instead of pulling back!) and how this served her
  • The importance of taking time to regroup and rebalance between clients
  • How Dalia introduced different paradigms into her business
Jul 4, 2017

In this episode you’ll learn:

  • How we remove our business from being a commodity

  • Know your unique methodology!

  • Why you should attach a name to your unique mechanism

  • How to paint the picture of your product or service

  • Identify what people will or can do with your services

  • How to united your client with what you are teaching
Jun 29, 2017

In this episode you’ll learn:

  • How Jenna turned a $300 investment into a successful business for herself
  • How to learn to leverage what you have in assets for your business
  • The difference between being a business owner and an entrepreneur
  • The importance of self-care when running a business
  • Your business can be a direct reflection of your psychological state
  • How to leverage your time and business to make so much more (and work so much less)
  • The way to do business on your own terms
Jun 27, 2017

In this episode you’ll learn: 

  • Everyone has an online business - whether you have a “brick and mortar” or not!
  • Why there’s value in repurposing
  • More isn’t better…
  • Find your profit centers while doing what gets you excited
  • Why email isn’t dead
  • Jordan explains the Google Doc system she created which she calls the Hub, and the six sections it contains
Jun 22, 2017

In this episode you’ll learn:

• How wealth gives you freedom, but it doesn’t have to be your top priority

• The 4-legged stool of wealth and its relation to different aspects in business

• The most important investment you can make right now as a business owner

• What’s an employee mindset and how it can affect your business

• What is an investment, what is an asset and which one to focus

• The difference between good debt and bad debt

• Three questions to ask yourself before buying equipment for your business

• Different ways you can diversify your business

• How to make sure you are not emotionally attached to your business

Jun 20, 2017

In this episode you’ll learn:

• What is a social media editorial calendar

• Jordan’s ratio for selling posts frequency compared to other purpose-driven posts

• Why you don’t always have to be creating brand new content

• What context switching is and how it serves your productivity in a better way

• Why people will invest in you if you invest in them first

• The difference between creating images and curating images, and how each are used

Jun 15, 2017

In this episode you’ll learn:

• How it was love at first sight for Nancy when she was introduced to Pilates

• The ways she’s been able to infuse other areas of fitness, like aquatics, with Pilates

• How Nancy adapts the movements she teaches so that her students can perform them at home, with no gym required

• What she learned from her grandparents and their inspirational story

• How she’s built her Instagram following to 50k just by doing what she loves and connecting with others

Jun 13, 2017

In this episode you’ll learn:

• A simple way to get a customer for life!

• Which large company “surprises and delights” its customers (and an example of a small company that’s doing just this)

• What is the biggest mistake that companies are making in the client onboarding process

• What can go wrong by not educating your client on the process

• Three types of people your business will have to cater to

• Our three areas of focus for onboarding • What truly makes a really great brand!

Jun 8, 2017

In this episode you’ll learn:

• The secret to getting more hours back in your day

• How every leap forward will reveal more steps you didn’t know were there

• Anula’s simple social media strategy - and why it’s not just about getting followers

• There’s a bigger discussion going on about body image, and this guest is happy to be a mouthpiece of bravery for the female form

• What the #normcore hashtag is all about! • Why we shouldn’t be shameful to explore our body’s movement

• There’s room for everyone in pilates – with classical and non-classical movements

• How Anula transitioned from employee to co-owner of the studio

• The simple agreement she has with all of her clients

• How she came to learn that as adults, not everyone is going to like us (and that’s ok)…

Jun 6, 2017

In this episode you’ll learn:

• How getting back to basics will allow for genuine contact with the people in your community

• Who “Alumni Members” are and why it’s so important to re-embrace and engage them

• How every lead has a cost (and how you can calculate this number)

• The easiest ways to track your leads and why the follow-up must be both personal and time sensitive

• A simple tool to attract new clients and add 50-70% revenue to your business

• Why it’s beneficial, but not difficult, to create goodwill in your community • How to build an in-house referral program with your brand evangelists!

Jun 1, 2017

In this episode you’ll learn:

• How Jenny discovered the power of following your gifts and knowing what you are meant for

• How she was able to develop her coaching models over time

• What made Jenny start her own coaching school What it means to her to “comfortably numb” (and how she overcame it!)

• How easy to lose yourself in the race to nowhere…

• All about life seasons and chapters and how you can embrace them

May 30, 2017

In this episode you’ll learn:

• Why I’m glad for even the “bad” things in my life that have happened

• The importance of being in the right place at the right time to allow for magic to occur!

• What I mean by needing to embrace the “apprentice within”

• The four most important indicators for success are…

• Why strategies for a successful pre-sale are so critical to consider for a business • You may need to shift your mindset on what your #1 priority is

• Focus on client retention!

May 25, 2017

In this episode you’ll learn:

• How the values that Chris had instilled in him by his parents, sports teams and school gave him the strength to fight and heal

• He desired to have a purpose for himself - while serving others

• There are two aspects in Chris’s life that he is always able to control, no matter what someone tells him…

• What is something that Chris does daily to keep him grounded?

May 23, 2017

In this episode you’ll learn:

  • How the Disney cast members relates to my team members
  • What is schema and how is it used to describe job descriptions?
  • Why credentials can be secondary to personality and values
  • The difference between interviewing and holding an audition using action- based hiring

 How a list of responsibilities and a role differs

 

May 18, 2017

In this episode you’ll learn:

  • Is print media dead?

  • There are four things that sustain Ryan McKenzie's magazines

  • How he utilizes digital products and services

  • How Ryan uses quarterly product boxes to build his community

  • That self-limiting beliefs almost stopped Ryan from launching!

  • How Ryan learned to take responsibility for where he is in life

 

May 16, 2017

Things you will learn in this episode:

  • How I carried a childhood lesson into the rest of my life
  • How I realized the importance of a mentors (and how I chose them for very specific parts of my business)
  • Why it is important as a CEO to know when you need help
  • The connections I made through my mentors were priceless
  • How the immense power of community kept me going
  • The power of listening (and taking action off what you hear)!
  • Find mentors who have actually built successful, proven systems within your industry
  • Why the boundaries of a mentorship must be understood

 

May 11, 2017

In this episode you’ll learn:

  • How Amy had the ideal training ground for become an entrepreneur
  • How she’s been able to succeed in new markets – without having an existing network
  • Why starting something with live, in-person events is so beneficial at first
  • How your people will do your marketing for you!
  • Why diversification of your business activities is so important to consider
  • What makes you unique and what are your clients really looking for?
  • Your “Moments of Power” can help you develop your brand story
May 9, 2017

In this episode you’ll learn:

  • How I took my ad spend down to only 10% percent of what is was previously
  • What are the two different types of marketing that your business has to have
  • Why we buy into companies when we know what they stand for
  • The major differences between short and long-term marketing
  • Three specific funnels that combine both of these types of marketing
  • It takes time to build trust (and a brand!)
May 4, 2017

Over the last four weeks, we’ve been deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re talking about the epic mindset shift of avoiding the “People Pleaser Plague”. I think it’s actually more common with entrepreneurs than we could ever think, so we’re sitting down and tackling how you provide amazing customer service and an amazing experience, without falling prey to every demand a customer asks of you.

May 2, 2017

Over the last four weeks, we’ve been deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re replaying my chat with Erin Haag, when she shared how she was able to overcome the largest obstacle in her business, what she did to move away from the model of trading her time for money and how she was able to quadruple her profit margins in a very short period of time!

Apr 27, 2017

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at referrals done right, because you do not have to do this in a sleazy way. Every client has an opportunity to literally become three more clients if you just inject in these simple systems to draw word-of-mouth marketing right into your business.

Apr 25, 2017

In this episode you’ll learn:

  • How to apply the knowledge learned from building one business use it in other industries

  • When signing a lease, should you get an attorney?

  • The biggest challenge Liana faced when hiring

  • How Liana overcame the challenges of working with independent contractors

  • The process she uses for hiring

  • Why revenue can increase, but profit margins stay the same!

 

Apr 20, 2017

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, I’m sharing how you can add $1,000 each month to your business. Now, this may not sound like a lot to you, or it could sound like a fortune, but this amount literally can be a life-changer. Today, I want to show you how you can create more freedom in your life and business!

Apr 18, 2017

In this episode you’ll learn: 

  • How an injury introduced Johdi to Pilates and a life-threatening event allowed her to take the leap she needed
  • What services set hers apart from other Pilates centers
  • How Johdi ended up with four times the clients in one just month
  • How she is able to incorporate flexibility for her children into her work schedule
  • Johdi’s plan to serve people with severe movement disabilities
  • Why she feels her “Crash and Learn” is still yet to come
  • Why you NEED to invest in a good coach!
Apr 13, 2017

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at 7 mindset shits you’ve got to make to build an epic empire. One thing that I’ve learned extensively over this last decade is that the biggest thing holding you back is what’s sitting in your head!

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