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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: 2017
Apr 11, 2017

In this episode you’ll learn:

  • How Melanie was able to use her weakness as a positive catalyst into entrepreneurship
  • How being a professional dancer helped her with the stresses of becoming a Pilate’s instructor
  • The ways she was able to make decisions when her business was going through ups and downs, month-after-month…
  • Memberships changed Melanie’s business!
  • The one biggest thing she’s learned since her business has taken a new direction
Apr 6, 2017

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, it’s time to look at three ways to answer my least favorite question: how much do you cost? We’ve all been there and we’ve all heard it, now it’s your chance to know how to take price out of your prospect’s mind and instead inject the value of your services.

Apr 4, 2017

In this episode you’ll learn: 

  • How personal tragedy helped Christina go after her passion in life
  • Why building a business is like building a fire!
  • Why starting a business in a small town was actually a big advantage for Christina
  • What kind of strategy she used when introducing a new product to her conservative town
  • How moving her clients to a membership plan allowed her to grow her business and while truly helping them transform their bodies
Mar 30, 2017

In this episode you’ll learn:

  • What do you do when your clients only want you?
  • What happened when I realized I couldn’t sustain what I had built
  • How I changed my “savior mindset”
  • The difference between asking your clients what they want, and offering them solutions
  • How the power of my long-term goal served me
Mar 29, 2017

In this episode you’ll learn:

  • Learn how Michelle incorporates her athletic and nursing background into Pilates
  • How her biggest mistake actually led her to where she is today
  • Michelle was able to grow her business organically and recognized she needed to go online to monetize her business
  • The way to attract the right people and opportunities into your life
  • You have to take that blind step and open yourself up!
  • Why it is important to go at your own pace
  • You can fall on your face and get back (just know where to go from there)!

 

Mar 28, 2017

In this episode you’ll learn:

  • How to calculate your capacity level
  • Why a long term package will better serve your sales
  • How to use referrals on a day-to-day basis
  • When is the right time for a price bump
  • How do you increase prices without offending long term clients
  • How packages increase your customer’s frequency (and results!)
  • How to break down what you pay your employees
  • The way to properly set up your processes
  • Why hire slow and fire fast
Mar 23, 2017

In this episode you’ll learn:

  • How the low points in life often determine our greatest purpose
  • Why I was trying to survive the low points, instead of thriving in them
  • The ways my grandmother taught me how to embrace the fear
  • How the dark times will make me a better mother and grandmother
  • I know I am able to serve the world better because of my low experiences!

     

Mar 22, 2017

In this episode you’ll learn:

  • Dominic was able to integrate an interactive storyline with education at historic sites!
  • How he saw the opportunity to take a project and turn it into a profitable business
  • Why it was important to Dominic to provide an educational service (and not just a fee-based exchange)
  • How communication was the biggest crash and learn for Dominic…
  • It’s important to test both product and your market
  • Cash is king but be creative with your approaches and services

 

Mar 21, 2017

In this episode you’ll learn:

  • How and when I knew it was time to reframe my way of charging for my services
  • Why setting a standard hourly rate is limiting your earning potential
  • Why your average client monthly value is THE single most important number in your business
  • Why customer commitment matters!
  • How I learned to “hire right”
  • What is the attitude of your business?
  • Why I look at the sale process as an education process

 

Mar 16, 2017

In this episode you’ll learn:

  • Identify what’s the right publicity for you and your business
  • What can guest posts do for you if you are a thought leader
  • How podcast interviews can be a more personal way to show your personality to potential clients
  • Why print magazines are good for book promotion and lower priced ticket items
  • What exactly is an influencer?
  • When pitching, show people that you care about what they do and share who you are
  • What are “credibility markers”?
Mar 15, 2017

In this episode you’ll learn:

  • Business mindsets and creative mindsets go hand in hand for a successful business
  • How systemizing will allow for major growth
  • Riches are in niches!
  • How Amber’s mindset changed her business and personal life - in so many ways!
  • Be self aware and honor what is true to you…
Mar 14, 2017

In this episode you’ll learn:

  • The difference between advertising and publicity
  • Why mindset held me back initially
  • How guest posts and podcasts interviews will really help you get started
  • The importance and giving yourself permission to not be perfect
  • To take one step at a time, allow yourself to step into being an expert!
Mar 9, 2017

In this episode you’ll learn:

  • How I fell into a “cult of comparison”
  • Why I restricted access to Facebook, Instagram and Pinterest
  • Why I write down my judgments
  • How I utilize CBT in my life!
Mar 8, 2017

In this episode you’ll learn:

  • How the tiniest decision can be such a life-changing move for your business
  • How Bottom Line is changing the conversation of accounting relationships!
  • What a healthy bottom line business means to Marilyn and Jess?
  • Good growth is slow growth…
  • What it means to be a leader first (and face the mirror)
  • The importance of a sounding board or council when laying out your processes
Mar 7, 2017

In this episode you’ll learn:

  • The difference between a product-based franchise and a people-based franchise
  • When having a franchise what will make or break your business?
  • More liberal franchises versus turnkey franchises…
  • The specifics on marketing, lead generation and sales processes for franchises
  • The importance of having qualified support staff
  • What are your monthly franchise fees and are they affordable?
  • What is the typical failure rate for a franchise?
  • All about the build-out and what questions you need to ask
  • How does a protected territory radius affect me?
Mar 2, 2017

In this episode you’ll learn:

  • Why my employees “Why’s” have to match up with my own
  • How easily it is for employee infractions to spread across your team
  • If you close yourself off to everyone, you also close yourself off to growth!
Mar 1, 2017

In this episode you’ll learn:

  • What femininity means to Liz
  • The difference between how the feminine and masculine function
  • How Liz was able to build interest by sharing her own personal story
  • Why did she tune out of what others were doing in similar fields?
  • What made Liz no longer willing to comply with the manipulative parts of advertising
  • How her practice helps women prepare for birthing a child, getting back in touch with their sexuality and also becoming more balanced in their professional environments
  • How Liz was able to take organic conversations and leverage them into a podcast
Feb 28, 2017

In this episode you’ll learn:

  • Technology will not fix underlying staffing issues and new systems cannot fix ineffective communications
  • As a business owner, you have a bandwidth of responsibility - you should always be focused on revenue growth as a number one responsibility
  • Why your billing systems and your customer service systems need to talk with each other
  • Reporting is the life blood of you knowing where your business is going to go
  • What are the most effective converting checkout pages for online businesses
  • Here are the CRM systems I recommend…
  • What email providers have the most support?
Feb 23, 2017

In this episode you’ll learn: 

  • The difference between yelling to the masses and whispering to your ideal client
  • How to design a luxury opt-in!
  • What is a nurtured email sequence (and how I execute it)?
Feb 22, 2017

In this episode you’ll learn:

  • What is a “thought leader”?
  • What are the three parts that identify a personal brand?
  • Why it is important to not be so focused on having every piece of work or content your masterpiece - progress over perfect!
  • Why conveying trust is one of the most important things to do when branding
  • Your marketing is in your personal story…
  • Why does your branding need “stickiness”?
  • Endings are just as natural in life as beginnings
  • How to wake up to passion and purpose
Feb 21, 2017

Things you will learn in this episode:

  • How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)
  • What it means to say, “When they go low, we go high”
  • What is a $100,000 email, and how do I get it?
  • When it comes to premium pricing, why you need to show why you’re worth it…
  • What is the difference between premium pricing and premium packaging?
  • The importance of asking the right questions so people can see the value of your product or service for themselves
Feb 16, 2017

Things you will learn in this episode:

  • Why it is so important to educate your clients
  • Sales is NOT about being an epic persuader!
  • Why one of the most pivotal part of sales is asking questions
  • What is the one crucial foundation of sales?
  • Why save your sales for the end?
Feb 15, 2017

In this episode you’ll learn:

  • How Jess first learned that he could be comfortable making a living by obtaining a degree OR he could be highly successful becoming an entrepreneur (if he had the guts to take the leap)!
  • How Jess was able to overcome major unfortunate circumstances when he was first starting out with his young family 
  • Why Jess chose to get a job to learn about money and where that led him
  • How Jess decides who to do business with and who not to partner with
  • How Jess was able to focus on making himself a better person, boss and husband…
  • Your clients (and potential clients) can feel the confidence that you have in your business and can sense that you are their to serve - and not to just sell
Feb 14, 2017

In this episode you’ll learn:

  • Why it is important to carve your pay checks from the earnings of your business
  • How I was able to identify the cuts that needed to be made in my business - while still staying true to what I wanted my role in my business to be
  • How I discovered budgeting at a young age and how I apply that to my businesses today
Feb 9, 2017

In this episode you’ll learn:

  • Why I invested in higher priced marketing, instead of looking for the cheap deal!
  • How I was spending hundreds of thousands of dollars on marketing and attracting people who weren’t the right fit for my business
  • How I discovered “less is more”
  • How to calculate your Average Lifetime Client Value
  • How to map out your revenue sources and how to understand their thresholds
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