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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
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Now displaying: 2018
Dec 27, 2018

In this episode you’ll learn:

• How Alyssa’s side hustle developed into the successful practice it is today

• What is “Yoga Therapy”

• The difference between a Yoga therapist in a private setting versus one operating from a hospital

• How she made the shift into a bigger model • Why Alyssa wanted to create the “one-stop shop” idea •

Her tips and strategies when it comes to hiring the right way

LINKS:

https://www.embarqueyoga.com

http://www.mightylotus.org/ 

Dec 25, 2018

In this episode you’ll learn:

  • What is the “wonder phase”
  • How to get your baseline operation costs right - from the beginning
  • What is a pro forma and how to use it effectively
  • The power of an average client monthly value and how you can use that to calculate a profitable business
  • What to look out for when negotiating real estate
  • Why you should have your sales and marketing systems ready before you even open your doors
Dec 20, 2018

In this episode you’ll learn:

• How 105F started out as a sought out destination

• What Maura has learned about being in a partnership

• The biggest difference in running two versus three studios

• With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page

• How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year!

• The significant ways in which her business has changed over the past six months

• How and why’s Maura is building a different level of relationship

LINKS:

http://105f.com 

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/ 

Dec 18, 2018

In this episode you’ll learn:

  • You can’t always do it all {learn how to do what NEEDS to be done}
  • Move forward - one day at a time
  • Why communicating with prospects, old clients and staff is vital
  • How recognizing that we are in the relationship business will literally affect your income
  • How I built a community by calling 400 people!
Dec 13, 2018

In this episode you’ll learn:

  • The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
  • What mindset shift and realizations she needed to make in order to allow for this growth
  • What happened when she started to do what felt right

  • Why changes can be made in small steps and you don’t need a total overhaul all at once
  • How the introductory packages you offer mean so much to your business growth and client retention
  • Our tips and strategies for living your best life!

 

LINKS:

http://bikramtemecula.com/

https://www.facebook.com/pages/Bikram-Yoga-Temecula/186136984817373

https://twitter.com/bikramtemecula

http://www.lisekuecker.com/uncategorized/episode144/

Dec 11, 2018

In this episode you’ll learn:

  • What is “SoulCycling”
  • Why you should build a brand - not a business!
  • How to cultivate intense community 
  • Tips and strategies for leveraging a waitlist
  • Recommendations for the hiring process {Hire for spirit, then train!} 
  • And more!
     

LINKS:

https://www.soul-cycle.com/

Dec 6, 2018

In this episode you’ll learn: 

  • Why Ashley was so intrigued with the integration of yoga and psychology and how that led her to where she is today
  • What you can do to educate yourself and expand your presence as a yoga teacher
  • What is the number one tip Ashley can give you to start transforming your life today
  • How we can learn to excel in the mind, body and spirit and then give back in service 
  • What is the “hero’s journey” and how you can apply it to your life and business
  • Some of the biggest lies we tell ourselves about our journeys 
  • How to do the inner work to make the mindset shifts to improve our lives

  

LINKS:

http://ashleyturner.org/

https://www.instagram.com/ashleyturner1/

https://www.facebook.com/AshleyTurnerYoga

https://twitter.com/ashleyturner1

 

Dec 4, 2018

In this episode you’ll learn:

  • The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019
  • Our team’s process for creating upcoming content to release and why batching and preparation has been key for us
  • Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook
  • Some very exciting results we’re seeing clients get using the Google Display Network
  • How you can locate and use influencers in your local area to market your business

LINKS:

https://studiogrow.co/work-with-us/

https://www.upwork.com/

https://lightroom.adobe.com/

https://www.plannthat.com/

https://www.canva.com/

 

 

 

 

 

 

 

Nov 29, 2018

In this episode you’ll learn:  

  • What led to Suzanne joining The Client Cure
  • Why her mindset upon entering the program was so important
  • The first steps she immediately took when she joined and how she chose which priorities to focus on
  • What this focus has allowed Suzanne and her team to do
  • The way she was able to hire a part-time studio manager and the amazing success she’s achieved this year
  • One thing that she wishes all studio owners new starting out 

LINKS:

https://loveyogastudios.com/

https://www.facebook.com/LoveYogaStudio/

https://www.instagram.com/loveyogastudio/

https://twitter.com/loveyogastudio

 

Nov 27, 2018

In this episode you’ll learn:

  • What Myken is seeing from her coaching sessions with studio owners
  • Her top three priorities that studio owners should be focusing on
  • The amazing results that one of her clients has seen following this recommendation
  • Why you shouldn’t role things out too quickly {until you do this}
Nov 22, 2018

In this episode you’ll learn:  

  • What life is like for our family, with a behind-the-scenes look!
  • How we’re all embracing the newest arrival to our family
  • The reasons we love where we live so much, and how we’ve handled the multiple moves we’ve made to get here
  • Why this Thanksgiving is so special to us
  • What we’re grateful for, including the amazing team and clients we get to work with every single day
  • The new chapter we’ve said “Yes” to…

LINKS:  

https://www.brandbot.com/

Text “brandbot” to 33444 for your personal demo!

Nov 15, 2018

In this episode you’ll learn: 

  • How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection 
  • What being fearless and true to you and your brand by revisiting your mission over and over will do for your business
  • What Natalie’s business looked like before The Client Cure and how they were able to become more intentional with their processes, follow throughs and conversion rates 
  • The three most influential changes that they made in their business 
  • How Vasu plans to grow and implement processes and tips from TCC to other parts of their business
     

LINKS:

https://vasutribe.com/

https://www.facebook.com/vasutribe

https://www.instagram.com/vasutribe/

Nov 13, 2018

In this episode you’ll learn:

  • Niki Riga’s story and how she was able to leave her “yes ways” behind

  • How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner

  • Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion

  • The way to work with difficult clients {and be kind even in difficult situations}

LINKS:

https://flexfusionstudios.com/

 

Nov 8, 2018

In this episode you’ll learn:

• How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive}

• What lead her to The Client Cure and the hesitations she had before making the leap

• The way JoAnne was able to craft time away from her business to invest in the TCC

• Strategies and processes that JoAnne has put in to place since starting TCC

• And more!

LINKS:

support@lisekuecker.com 

Nov 6, 2018

In this episode you’ll learn: 

  • How a Hot Yoga class changed the course of John’s career 

  • What are adversarial traps and cognitive boosters

  • His thoughts on misdirected or chronic pessimism  

  • The true meaning of leadership and choice

  • How to use your character and signature strengths to your advantage

LINKS:

http://105f.com/

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/

https://momsdemandaction.org/

 

Nov 1, 2018

In this episode you’ll learn:

  • Siobhan’s struggles to become profitable after opening her studio

  • If you trust the process, the change is going to happen…

  • What she implemented from The Client Cure that has brought her the most success for her studio 

  • How Siobhan managed having the conversations with her students around price changes

  • The way her team was able to create relationships with new students {all while improving their sales opportunities}

  • The importance of recognizing your staff

  • Her Goals for the near future

LINKS:

https://www.corevolutionfitness.com 

https://www.facebook.com/BurnShakeRoll/

https://www.instagram.com/burnshakeroll/

Oct 30, 2018

In this episode you’ll learn:

  • How Emily created CrushCamp after not finding anything that aligned with her own values
  • With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill

  • Why she felt she need to invest in The Client Cure and what her experience has looked like in the program

  • The processes and strategies she has implemented into her business from the Client Cure

  • How working with a consultant has changed things in Emily’s business and where she sees CrushCamp going in the future

LINKS:

https://www.crushcamp.com/

https://www.facebook.com/crushcampcalgary/

https://www.instagram.com/crushcamp/

Oct 25, 2018

In this episode you’ll learn:  

  • How Tara started her career and had the foresight to build her education around her dream job 
  • A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her

  • Why conversations about the pelvic floor are so taboo 
  • How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor}

  • The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series 
  • The right mindset can push through the fear to act

  • Why she made the decision to close her successful studio to be more intentional with her life and family as a priority

 

LINKS:

https://thepresentmomma.com/

https://www.instagram.com/thepresentmomma/

https://www.facebook.com/thepresentmomma/

Oct 23, 2018

In this episode you’ll learn:

  • The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old}

  • How to see the opportunities around you and then have the mindset to accept them

  • Trigger words around debt and how they can affect you

  • Her tips on dealing with customers or clients that owe you money

  • Words that work {and how you can you can use these words in and around all aspects of your life} 

  • Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself

LINKS:

http://maryshores.com/

http://maryshores.com/the-book/

https://www.instagram.com/mary_shores/

https://www.facebook.com/shoresmary/

https://twitter.com/mary_shores

http://www.midstatecollections.com/home

http://www.scn.ucla.edu/people/lieberman.html

http://www.brainpaint.com/

 

https://neuroptimal.com/

 

https://www.monroeinstitute.org/

 

 

 

Oct 18, 2018

In this episode you’ll learn:

  • How Sarah is able to create an experience around your brand

  • The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide 
  • Why a “brand icon” is important and how it differs from your logo

  • What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to spend

  • The questions to ask and things to align with when hiring a photographer

  • How doing the prep work sets you {and your designers}up for success 
  • What a professional copywriter can do for you and your brand and where do you can find one 

LINKS:

https://copyhackers.com/

https://www.upwork.com/

Oct 16, 2018

In this episode you’ll learn:

  • How I break down the elements of a rebrand

  • The one hard and fast rule in website etiquette

  • Why hiring the right people will get you going in the right direction

  • Just how important is a website…

  • Tips on how to get started {depending on your level of anticipated business} 

  • It’s all about the photos!

  • My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding 
  • How to choose the right platform for you
Oct 11, 2018

In this episode you’ll learn:

  • How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients

  • The way her niche and area of focus came to be
  • Why you need to recognize the power in your failures

  • The reasons Annie chose to go against the group model

  • How she markets herself and why her referral program is

  • Annie’s tips and strategies for harnessing the power of your team

LINKS:

http://upswingpilates.com/

https://www.facebook.com/upswingannie

https://twitter.com/upswingpilates

 

Oct 9, 2018

In this episode you’ll learn:

  • How seasons of turmoil led to incredible opportunities for Misty
  • The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring}
  • Her biggest challenges with opening her second studio 
  • How a work relationship changed Misty’s mindset and moved her business forward

LINKS:

http://www.dragonflypilates.com/

https://www.facebook.com/DragonflyPilates/

https://twitter.com/dragonflynews

https://www.instagram.com/dragonflypilates/

Oct 4, 2018

In this episode you’ll learn: 

  • How Tammar and Tali met and set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}

  • The factors they believe have contributed to their amazing success

  • What their customers experience when walking through their doors and how they are able to continually infuse creative fun into the business

  • The biggest lessons they learned from starting the business and then expanding to a second location

  • Why they felt the need to change to a membership model

  • What approach they take in being located in a highly transient market

  • What’s next for Tammar and Tali {and why the status quo isn’t an option} 

 

LINKS:

http://www.lisekuecker.com/growthbook  

http://offroaddc.com/

https://www.instagram.com/offroaddc

https://www.facebook.com/OffRoadDC/

https://twitter.com//offroaddc

Oct 2, 2018

In this episode you’ll learn:

  • What led me to starting a small consulting business
  • Why we decided that my business needed a shift 
  • How our business intentions resulted in the naming of our business
  • Why it took a year to launch new branding and website 
  • How I’m really look forwarding to meeting my staff in the upcoming weeks! 

LINKS:

http://www.lisekuecker.com/growthbook

 

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