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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: February, 2018
Feb 27, 2018

In this episode you’ll learn:  

  • What are some benefits to having your Grand Opening weeks after you open

  • How long it will really take to plan the event and set your goals
  • Plan your offer(s) for your Grand Opening - but no rate dropping!

  • What to considering when preparing a budget 

  • How to promote your event with other businesses in your community

  • Using giveaways or contests for lead generation & more!

 

 

Feb 22, 2018

In this episode you’ll learn: 

  • Why passion has to be driven by the child
  • It doesn’t matter how talented you think you are, you have to have the work ethic (and the drive) to succeed!
  • How Kathryn’s career as a professional dancer made a dramatic shift, and how the journey to recovering from her health issues led her to where she is today
  • Why she now educates young ballerinas by being the voice of reason
  • Ballet is 90% mental. Here’s how to succeed under pressure…

 

Feb 20, 2018

In this episode you’ll learn:

  • A quick recap of Part one of Pre-Sale Strategies and what you should have prepared

  • How to use giveaways as the means to build an email list

  • Ways to develop leads through brand awareness

  • Ask for a referral - even if it is at pre-sale! 
  • Pre sale signage, how to hire the right staff and much more…
Feb 15, 2018

In this episode you’ll learn: 

  • How Cara embarked on her healing process 

  • Why Pilates is the bridge to really thrive in your body again

  • The differences between group classes and one-on-one

  • Why we need to massage the expertise of what our clientele is asking for

  • The dangers of over borrowing when starting your studio

  • Why continuing education is truly serving…

 

 

Feb 13, 2018

In this episode you’ll learn:

  • The importance of finding out the right information before you get started on selling memberships and creating revenue

  • Have a presence in your community - let your potential members or clients know what your studio will look like!

  • The importance of a yearly projected budget

  • Why you should have revenue coming in even before you open your doors

  • What you should be prepared before you start selling 
  • Develop a way to track your leads and website/social media accounts ready!

 

 

Feb 8, 2018

On today’s show we’re deep diving back in to one of the most important and impactful episodes we’ve had! This week, I’m sharing how you can add $1,000 each month to your business. Now, this may not sound like a lot to you, or it could sound like a fortune, but this amount literally can be a life-changer. Today, I want to show you how you can create more freedom in your life and business!

Feb 6, 2018

On today’s show we’re deep diving back in to one f the most important and impactful episodes we’ve had over our last 100 shows! We’re looking at 7 mindset shits you’ve got to make to build an epic empire. One thing that I’ve learned extensively over this last decade is that the biggest thing holding you back is what’s sitting in your head!

Feb 1, 2018

It’s time for another “Best of” and we’re heading back to part two of our series on how to deal with low cost competitors. So let’s wrap up exactly what your strategy should be to stop competing in a price-sensitive market and to start owning your value!

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