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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: April, 2018
Apr 26, 2018

In this episode you’ll learn:  

  • All about Melissa’s journey from finance to fitness

  • What is the “Money Mindset” and how it sets the tone for success

  • The process of retraining your brain through mantras, affirmations and/or belief systems…

  • How she turned a real estate issue into a crash and learn moment in her business

  • Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you 
  • The importance of building in revenue streams {you ARE your business}

  • How Melissa and her husband built in a “what’s next” plan into their business
Apr 24, 2018

In this episode you’ll learn:

  • A recap on identifying a retreat versus an event 
  • What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one} 

  • What is an affiliate and the importance of having a strong affiliate network
  • How to provide a content calendar to you affiliates
  • Strategies for tracking your sales

  • What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it}

  • And more!

 

Apr 19, 2018

In this episode you’ll learn:

  • How Alyssa’s side hustle developed into the successful practice it is today

  • What is “Yoga Therapy”

  • The difference between a Yoga therapist in a private setting versus one operating from a hospital

  • How she made the shift into a bigger model

  • Why Alyssa wanted to create the “one-stop shop” idea 
  • Her tips and strategies when it comes to hiring the right way

 

Apr 17, 2018

In this episode you’ll learn:

  • How to set yourself up for profits when planning a retreat or an event

  • Tips to help you in the process of choosing the right venue
  • How to handle lodging {and what are the various options available}

  • What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them} 

  • The two biggest numbers you need to calculate for a successful retreat

  • What is the difference between an event and a retreat 
  • How to calculate prices and add profits
Apr 12, 2018

In this episode you’ll learn:

  • What is Gyrotonic and Gyrokinesis

  • The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town

  • One of the greatest lessons I have learned from Emily and her journey

  • Why starting small was crucial to Emily as a teacher and in her business 

  • Why it was important for Emily to focus on being a great teacher first

  • When introducing changes, mass email creates mass hysteria…
Apr 10, 2018

In this episode you’ll learn:

  • The biggest warning I have for you in this stage
  • Stick to what your clients truly need and want in this stage
     
  • Why you need a day-to-day Operations Manager

  • What activity you can do here that will grow your clientele quickly

  • The downfall that can come with mass diversification

  • Set your business up for sale - even though it’s not for sale!

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

 

Apr 5, 2018

Things you will learn in this episode:

  • How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways
  • Why they introduced kundalini yoga to the public
  • The strategy they used in starting their teacher training without having a brick and mortar
  • What challenges they went through that ultimately made them feel like they had to start over
  • There are no rules when building your business
  • Culture and community start from the top down
  • What is intentional intake and how it changed Urban Yoga Chicago

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

 

 

Apr 3, 2018

In this episode you’ll learn:

  • What your role needs to be in this stage and why you have to build beyond yourself

  • What I did to shift my focus in this stage to becoming a CEO

  • How investigating why things go well and why things don’t, then building a system around it, will propel you forward

  • Why I hired for attitude 

  • That way to build the most powerful marketing out there

  • How I filled time blocks, services and opportunities outside of what I can do

  • The differences between a sales manager, marketing manager and an operations manager - and different options on how to afford them

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

 

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