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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: July, 2018
Jul 31, 2018

In this episode you’ll learn:

  • More about the loans process and why credit cards are not the best way to go
  • What is a confused interest rate, and how interest rates work
  • What is collateral and how does it work?
  • The elements of a loan repayment schedule
  • What is a pre-payment penalty
  • The types and elements of SBA loans
  • The pro and cons of leasing
  • What differences exist between bank loans and private loans
Jul 26, 2018

In this episode you’ll learn:

  • What is Gyrotonic and Gyrokinesis

  • The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town

  • One of the greatest lessons I have learned from Emily and her journey

  • Why starting small was crucial to Emily as a teacher and in her business 

  • Why it was important for Emily to focus on being a great teacher first

  • When introducing changes, mass email creates mass hysteria…

LINKS:

http://www.injoymovementstudio.com/

https://www.facebook.com/InJoy-Movement-Studio-702153409891533/

Jul 24, 2018

In this episode you’ll learn:

  • The difference between yelling to the masses and whispering to your ideal client
  • How to design a luxury opt-in!
  • What is a nurtured email sequence (and how I execute it)?
Jul 19, 2018

In this episode you’ll learn:

  • How Alyssa’s side hustle developed into the successful practice it is today

  • What is “Yoga Therapy”

  • The difference between a Yoga therapist in a private setting versus one operating from a hospital 
  • How she made the shift into a bigger model

  • Why Alyssa wanted to create the “one-stop shop” idea 
  • Her tips and strategies when it comes to hiring the right way

LINKS:

https://www.embarqueyoga.com

http://www.mightylotus.org/

Jul 17, 2018

In this episode you’ll learn:

  • How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)

  • What it means to say, “When they go low, we go high”
  • What is a $100,000 email, and how do I get it?
  • When it comes to premium pricing, why you need to show why you’re worth it…
  • What is the difference between premium pricing and premium packaging?
  • The importance of asking the right questions so people can see the value of your product or service for themselves

LINKS:

TEXT ‘Get my Email’ to 44222 for the $100,000 email

 

Jul 12, 2018

In this episode you’ll learn: 

  • How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program

  • Why there is so much more to teaching than just learning the curriculum

  • How she built a culture of learning and sharing 

  • Passion and curiosity makes great leaders
  • The pros and cons of doing a teacher training program

  • Why growing your teachers and helping them find their “amazing” means so much – for them and you

LINKS: 

https://www.pilateschicago.net/ 

 

Jul 10, 2018

In this episode you’ll learn:

  • How my first hire was a gamble, but necessary for the overall growth of the company
  • There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons
  • A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire
  • Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired
  • Why employee retention needs to be a focus for the business to actually get ahead
  • How employee motivation must be considered when determining which plan to use (it isn’t always just about money)!
Jul 5, 2018

In this episode you’ll learn:

  • All about Melissa’s journey from finance to fitness

  • What is the “Money Mindset” and how it sets the tone for success

  • The process of retraining your brain through mantras, affirmations and/or belief systems…

  • How she turned a real estate issue into a crash and learn moment in her business

  • Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you

  • The importance of building in revenue streams {you ARE your business}

  • How Melissa and her husband built in a “what’s next” plan into their business
Jul 3, 2018

In this episode you’ll learn:

  • How I own my value
  • How to stand by your higher prices
  • How fear and nervousness stop you from owning you value (and what you can do about it, today)!
  • And much more!
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