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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: August, 2018
Aug 30, 2018

In this episode you’ll learn:

  • What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field
  • How a burnout led to her next business endeavour
  • The role that mindset and the mental game has played in the development of her career
  • How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thriving business}
  • Ways to find the support to help you succeed 

LINKS:

http://konsciousbodyfitness.com/

https://www.facebook.com/Konscious-Body-Fitness-305528369505386/

https://www.instagram.com/konsciousbodyfitness/

Aug 28, 2018

In this episode you’ll learn:

  • The best approach for responding to a negative review

  • How to be the business owner people want to engage with {over and over}

  • Tips on removing a review on Yelp, Google and Facebook

  • Why your response has power 
  • Ways to give your clients the opportunity to take care of your business

 

Aug 23, 2018

In this episode you’ll learn:

  • What Somatic Yoga is and why Katie decided to focus on offering it in her business
  • Her own journey and who she built a successful business (while also generating passive income)
  • The key ways to market massage as an ongoing treatment
  • Her tips for building the right team and then empowering your employees
  • What core values Katie seeks out in new employees
  • The biggest missteps she has taken and the changes she made to lead her to where she is today
  • How Katie is creating relationships with other businesses in her community, and benefiting her members in the process
  • Why you should be developing a strong marketing plan well in advance

LINKS:

http://courtenaymassagetherapy.com/

https://www.facebook.com/courtenaymassagetherapy/

 

Aug 21, 2018

In this episode you’ll learn:

  • How an $8 investment actually made over $30,000 in sales

  • Why people say Google Ad words do not work for them

  • Google Ad words is entirely results based - you only pay per click 
  • Is Facebook a bigger, better platform?

  • Want a steady stream of leads? The time is now! 
  • What an expected budget can be 

LINKS:

https://www.upwork.com/

http://www.fiverr.com/

Aug 16, 2018

In this episode you’ll learn:

  • Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  • How she was able to create what she believed yoga meant (and explain this to her clients)
  • Ways that her teachings are solution based and honor the history of yoga
  • The importance of fully knowing and understanding one teaching before moving on and exploring others
  • Why Alex choses to be the change that she is demanding
  • Why it is that “marketing” is a word people do not like to use in the yoga world
  • Transparency is key!

LINKS: 

https://yogaphysics.com/yp/ 

 

 

Aug 14, 2018

In this episode you’ll learn:

  • Why copy is key!
  • The signs that your copy is too generic
  • How to niche down your copy
  • What an ICA is…
  • How surveys can help you write copy
  • What a “hero’s journey” is and how it applies to you

LINKS: 

www.rev.com

Aug 9, 2018

In this episode you’ll learn:

  • How Michelle’s vision actually came from her own struggles
  • How and why she went against the advice of others when opening her business
  • The way Michelle attracts the right employees
  • Why women can have a hard time showing up for themselves
  • We can’t love ourselves until this happens…

LINKS:  

http://www.thepracticeforwomen.com/

 

Aug 7, 2018

In this episode you’ll learn:

  • What does asking for permission mean and why is it important?
  • Why we could be giving away too much info…
  • Why building the relationship is the most important (and number one step) in sales
  • Why you shouldn’t consider yourself a “sales person”!
  • The importance of the intake process
  • Ways to establish trust with prospective clients and show your value
Aug 2, 2018

Things you will learn in this episode:

  • How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways

  • Why they introduced kundalini yoga to the public

  • The strategy they used in starting their teacher training without having a brick and mortar 
  • What challenges they went through that ultimately made them feel like they had to start over 
  • There are no rules when building your business 
  • Culture and community start from the top down 

  • What is intentional intake and how it changed Urban Yoga Chicago 

LINKS:

http://www.urbanyogachicago.org/ 

https://www.facebook.com/urbanyogachicago/

https://www.instagram.com/urbanyogachicago/

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