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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: September, 2018
Sep 27, 2018

In this episode you’ll learn:

  • How Brooke built her very first studio

  • Why she supports her trainers on their path to find their own unique set of skills 
  • The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy

  • What made her decide to branch out from just Pilates

  • The benefits of hiring instructors that will build community

  • What Brooke says is the hardest part of building a business

LINKS: 

http://www.lisekuecker.com/growthbook

http://www.alignaustin.com/

https://www.instagram.com/alignaustin/

Sep 25, 2018

In this episode you’ll learn:

  • What narrowing down to a very specific market will do for your business
  • Why many of us often resist doing this
  • Some trends and niches we notice that are building extremely successful businesses
  • Ways to market to your niche and the power of Google AdWords

LINKS:

http://www.lisekuecker.com/growthbook

http://www.lisekuecker.com/uncategorized/episode160/

Sep 20, 2018

In this episode you’ll learn:  

  • How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there 
  • The way he incorporates goal-based challenges to get results like no one else for his clients 
  • What he’s realized about his clients’ motivation and how he’s seen his clientele change over time
  • The significant role of practice and repetition in building systems and a successful business
  • Why you need to not only love what you do, but look at how you’re doing it
  • What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he builds his dream business
  • The pros and cons of an “in person” business versus an online model  

LINKS:  

http://www.lisekuecker.com/growthbook

https://jacobandreae.com/

https://business.facebook.com/jacobandreaefitness/ 

Resources Mentioned:

https://www.upwork.com/

https://newkajabi.com/

Sep 18, 2018

In this episode you’ll learn:

  • The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten
  • How I learned to really start to trust people
  • What KPIs and metrics are {and why you need to know them}
  • The ways I maintain a positive mindset momentum, even in the face of significant health challenges
Sep 13, 2018

In this episode you’ll learn:

  • What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer}
  • How she turned her business dreams into a reality
  • The ways Valerie is able to make it work with multiple business partners
  • How she developed their systems and processes, going from “reactive” to “active” mode
  • What charging people correctly and not discounting can allow your business to do
  • Why she moved to membership model for the business and what the process looked like
  • How Valerie has completely transformed her business by changing the conversation with her customers

LINKS:

https://lumayoga.com/

https://www.facebook.com/LumaYoga/

https://www.instagram.com/lumayoga/

 

Sep 11, 2018

In this episode you’ll learn:

  • Why you need to stop “DIY’ing” and take yourself to a place of growth

  • Sales and revenue is Number 1

  • How to be direct about your expectations and struggles with your employees 
  • Ways to be a good leader, and the reasons you should never stop seeking out mentors
Sep 6, 2018

In this episode you’ll learn:

  • The story behind how Maggie named her studio and what led her on her entrepreneurial journey
  • How yoga got her through a very tough time in her personal life
  • Why she says that yoga is about the mental as much as the physical aspect
  • A breakdown of Maggie’s clientele and the unique offerings she provides to her clients
  • The toughest part about transitioning from a manager to a business owner
  • What success is to Maggie – and it’s not making millions of dollars!

LINKS:

https://homegrownyogaky.com/

https://www.facebook.com/homegrownyogaky

https://www.instagram.com/homegrownyogaky/

Sep 4, 2018

In this episode you’ll learn:

  • How I know that perfectionism doesn’t exist and what we should be focusing on instead
  • What these “mistakes” have taught us and allowed our businesses to do
  • What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for
  • Why successfully negotiating a lease is one of the most crucial steps in getting your business off the ground
  • What to consider when developing a solid exit plan and the important role of developing processes and systems
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