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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: December, 2018
Dec 27, 2018

In this episode you’ll learn:

• How Alyssa’s side hustle developed into the successful practice it is today

• What is “Yoga Therapy”

• The difference between a Yoga therapist in a private setting versus one operating from a hospital

• How she made the shift into a bigger model • Why Alyssa wanted to create the “one-stop shop” idea •

Her tips and strategies when it comes to hiring the right way

LINKS:

https://www.embarqueyoga.com

http://www.mightylotus.org/ 

Dec 25, 2018

In this episode you’ll learn:

  • What is the “wonder phase”
  • How to get your baseline operation costs right - from the beginning
  • What is a pro forma and how to use it effectively
  • The power of an average client monthly value and how you can use that to calculate a profitable business
  • What to look out for when negotiating real estate
  • Why you should have your sales and marketing systems ready before you even open your doors
Dec 20, 2018

In this episode you’ll learn:

• How 105F started out as a sought out destination

• What Maura has learned about being in a partnership

• The biggest difference in running two versus three studios

• With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page

• How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year!

• The significant ways in which her business has changed over the past six months

• How and why’s Maura is building a different level of relationship

LINKS:

http://105f.com 

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/ 

Dec 18, 2018

In this episode you’ll learn:

  • You can’t always do it all {learn how to do what NEEDS to be done}
  • Move forward - one day at a time
  • Why communicating with prospects, old clients and staff is vital
  • How recognizing that we are in the relationship business will literally affect your income
  • How I built a community by calling 400 people!
Dec 13, 2018

In this episode you’ll learn:

  • The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
  • What mindset shift and realizations she needed to make in order to allow for this growth
  • What happened when she started to do what felt right

  • Why changes can be made in small steps and you don’t need a total overhaul all at once
  • How the introductory packages you offer mean so much to your business growth and client retention
  • Our tips and strategies for living your best life!

 

LINKS:

http://bikramtemecula.com/

https://www.facebook.com/pages/Bikram-Yoga-Temecula/186136984817373

https://twitter.com/bikramtemecula

http://www.lisekuecker.com/uncategorized/episode144/

Dec 11, 2018

In this episode you’ll learn:

  • What is “SoulCycling”
  • Why you should build a brand - not a business!
  • How to cultivate intense community 
  • Tips and strategies for leveraging a waitlist
  • Recommendations for the hiring process {Hire for spirit, then train!} 
  • And more!
     

LINKS:

https://www.soul-cycle.com/

Dec 6, 2018

In this episode you’ll learn: 

  • Why Ashley was so intrigued with the integration of yoga and psychology and how that led her to where she is today
  • What you can do to educate yourself and expand your presence as a yoga teacher
  • What is the number one tip Ashley can give you to start transforming your life today
  • How we can learn to excel in the mind, body and spirit and then give back in service 
  • What is the “hero’s journey” and how you can apply it to your life and business
  • Some of the biggest lies we tell ourselves about our journeys 
  • How to do the inner work to make the mindset shifts to improve our lives

  

LINKS:

http://ashleyturner.org/

https://www.instagram.com/ashleyturner1/

https://www.facebook.com/AshleyTurnerYoga

https://twitter.com/ashleyturner1

 

Dec 4, 2018

In this episode you’ll learn:

  • The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019
  • Our team’s process for creating upcoming content to release and why batching and preparation has been key for us
  • Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook
  • Some very exciting results we’re seeing clients get using the Google Display Network
  • How you can locate and use influencers in your local area to market your business

LINKS:

https://studiogrow.co/work-with-us/

https://www.upwork.com/

https://lightroom.adobe.com/

https://www.plannthat.com/

https://www.canva.com/

 

 

 

 

 

 

 

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