Info

Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
RSS Feed
Ready. Aim. Empire.
2021
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: 2018
Sep 27, 2018

In this episode you’ll learn:

  • How Brooke built her very first studio

  • Why she supports her trainers on their path to find their own unique set of skills 
  • The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy

  • What made her decide to branch out from just Pilates

  • The benefits of hiring instructors that will build community

  • What Brooke says is the hardest part of building a business

LINKS: 

http://www.lisekuecker.com/growthbook

http://www.alignaustin.com/

https://www.instagram.com/alignaustin/

Sep 25, 2018

In this episode you’ll learn:

  • What narrowing down to a very specific market will do for your business
  • Why many of us often resist doing this
  • Some trends and niches we notice that are building extremely successful businesses
  • Ways to market to your niche and the power of Google AdWords

LINKS:

http://www.lisekuecker.com/growthbook

http://www.lisekuecker.com/uncategorized/episode160/

Sep 20, 2018

In this episode you’ll learn:  

  • How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there 
  • The way he incorporates goal-based challenges to get results like no one else for his clients 
  • What he’s realized about his clients’ motivation and how he’s seen his clientele change over time
  • The significant role of practice and repetition in building systems and a successful business
  • Why you need to not only love what you do, but look at how you’re doing it
  • What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he builds his dream business
  • The pros and cons of an “in person” business versus an online model  

LINKS:  

http://www.lisekuecker.com/growthbook

https://jacobandreae.com/

https://business.facebook.com/jacobandreaefitness/ 

Resources Mentioned:

https://www.upwork.com/

https://newkajabi.com/

Sep 18, 2018

In this episode you’ll learn:

  • The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten
  • How I learned to really start to trust people
  • What KPIs and metrics are {and why you need to know them}
  • The ways I maintain a positive mindset momentum, even in the face of significant health challenges
Sep 13, 2018

In this episode you’ll learn:

  • What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer}
  • How she turned her business dreams into a reality
  • The ways Valerie is able to make it work with multiple business partners
  • How she developed their systems and processes, going from “reactive” to “active” mode
  • What charging people correctly and not discounting can allow your business to do
  • Why she moved to membership model for the business and what the process looked like
  • How Valerie has completely transformed her business by changing the conversation with her customers

LINKS:

https://lumayoga.com/

https://www.facebook.com/LumaYoga/

https://www.instagram.com/lumayoga/

 

Sep 11, 2018

In this episode you’ll learn:

  • Why you need to stop “DIY’ing” and take yourself to a place of growth

  • Sales and revenue is Number 1

  • How to be direct about your expectations and struggles with your employees 
  • Ways to be a good leader, and the reasons you should never stop seeking out mentors
Sep 6, 2018

In this episode you’ll learn:

  • The story behind how Maggie named her studio and what led her on her entrepreneurial journey
  • How yoga got her through a very tough time in her personal life
  • Why she says that yoga is about the mental as much as the physical aspect
  • A breakdown of Maggie’s clientele and the unique offerings she provides to her clients
  • The toughest part about transitioning from a manager to a business owner
  • What success is to Maggie – and it’s not making millions of dollars!

LINKS:

https://homegrownyogaky.com/

https://www.facebook.com/homegrownyogaky

https://www.instagram.com/homegrownyogaky/

Sep 4, 2018

In this episode you’ll learn:

  • How I know that perfectionism doesn’t exist and what we should be focusing on instead
  • What these “mistakes” have taught us and allowed our businesses to do
  • What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for
  • Why successfully negotiating a lease is one of the most crucial steps in getting your business off the ground
  • What to consider when developing a solid exit plan and the important role of developing processes and systems
Aug 30, 2018

In this episode you’ll learn:

  • What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field
  • How a burnout led to her next business endeavour
  • The role that mindset and the mental game has played in the development of her career
  • How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thriving business}
  • Ways to find the support to help you succeed 

LINKS:

http://konsciousbodyfitness.com/

https://www.facebook.com/Konscious-Body-Fitness-305528369505386/

https://www.instagram.com/konsciousbodyfitness/

Aug 28, 2018

In this episode you’ll learn:

  • The best approach for responding to a negative review

  • How to be the business owner people want to engage with {over and over}

  • Tips on removing a review on Yelp, Google and Facebook

  • Why your response has power 
  • Ways to give your clients the opportunity to take care of your business

 

Aug 23, 2018

In this episode you’ll learn:

  • What Somatic Yoga is and why Katie decided to focus on offering it in her business
  • Her own journey and who she built a successful business (while also generating passive income)
  • The key ways to market massage as an ongoing treatment
  • Her tips for building the right team and then empowering your employees
  • What core values Katie seeks out in new employees
  • The biggest missteps she has taken and the changes she made to lead her to where she is today
  • How Katie is creating relationships with other businesses in her community, and benefiting her members in the process
  • Why you should be developing a strong marketing plan well in advance

LINKS:

http://courtenaymassagetherapy.com/

https://www.facebook.com/courtenaymassagetherapy/

 

Aug 21, 2018

In this episode you’ll learn:

  • How an $8 investment actually made over $30,000 in sales

  • Why people say Google Ad words do not work for them

  • Google Ad words is entirely results based - you only pay per click 
  • Is Facebook a bigger, better platform?

  • Want a steady stream of leads? The time is now! 
  • What an expected budget can be 

LINKS:

https://www.upwork.com/

http://www.fiverr.com/

Aug 16, 2018

In this episode you’ll learn:

  • Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  • How she was able to create what she believed yoga meant (and explain this to her clients)
  • Ways that her teachings are solution based and honor the history of yoga
  • The importance of fully knowing and understanding one teaching before moving on and exploring others
  • Why Alex choses to be the change that she is demanding
  • Why it is that “marketing” is a word people do not like to use in the yoga world
  • Transparency is key!

LINKS: 

https://yogaphysics.com/yp/ 

 

 

Aug 14, 2018

In this episode you’ll learn:

  • Why copy is key!
  • The signs that your copy is too generic
  • How to niche down your copy
  • What an ICA is…
  • How surveys can help you write copy
  • What a “hero’s journey” is and how it applies to you

LINKS: 

www.rev.com

Aug 9, 2018

In this episode you’ll learn:

  • How Michelle’s vision actually came from her own struggles
  • How and why she went against the advice of others when opening her business
  • The way Michelle attracts the right employees
  • Why women can have a hard time showing up for themselves
  • We can’t love ourselves until this happens…

LINKS:  

http://www.thepracticeforwomen.com/

 

Aug 7, 2018

In this episode you’ll learn:

  • What does asking for permission mean and why is it important?
  • Why we could be giving away too much info…
  • Why building the relationship is the most important (and number one step) in sales
  • Why you shouldn’t consider yourself a “sales person”!
  • The importance of the intake process
  • Ways to establish trust with prospective clients and show your value
Aug 2, 2018

Things you will learn in this episode:

  • How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways

  • Why they introduced kundalini yoga to the public

  • The strategy they used in starting their teacher training without having a brick and mortar 
  • What challenges they went through that ultimately made them feel like they had to start over 
  • There are no rules when building your business 
  • Culture and community start from the top down 

  • What is intentional intake and how it changed Urban Yoga Chicago 

LINKS:

http://www.urbanyogachicago.org/ 

https://www.facebook.com/urbanyogachicago/

https://www.instagram.com/urbanyogachicago/

Jul 31, 2018

In this episode you’ll learn:

  • More about the loans process and why credit cards are not the best way to go
  • What is a confused interest rate, and how interest rates work
  • What is collateral and how does it work?
  • The elements of a loan repayment schedule
  • What is a pre-payment penalty
  • The types and elements of SBA loans
  • The pro and cons of leasing
  • What differences exist between bank loans and private loans
Jul 26, 2018

In this episode you’ll learn:

  • What is Gyrotonic and Gyrokinesis

  • The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town

  • One of the greatest lessons I have learned from Emily and her journey

  • Why starting small was crucial to Emily as a teacher and in her business 

  • Why it was important for Emily to focus on being a great teacher first

  • When introducing changes, mass email creates mass hysteria…

LINKS:

http://www.injoymovementstudio.com/

https://www.facebook.com/InJoy-Movement-Studio-702153409891533/

Jul 24, 2018

In this episode you’ll learn:

  • The difference between yelling to the masses and whispering to your ideal client
  • How to design a luxury opt-in!
  • What is a nurtured email sequence (and how I execute it)?
Jul 19, 2018

In this episode you’ll learn:

  • How Alyssa’s side hustle developed into the successful practice it is today

  • What is “Yoga Therapy”

  • The difference between a Yoga therapist in a private setting versus one operating from a hospital 
  • How she made the shift into a bigger model

  • Why Alyssa wanted to create the “one-stop shop” idea 
  • Her tips and strategies when it comes to hiring the right way

LINKS:

https://www.embarqueyoga.com

http://www.mightylotus.org/

Jul 17, 2018

In this episode you’ll learn:

  • How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)

  • What it means to say, “When they go low, we go high”
  • What is a $100,000 email, and how do I get it?
  • When it comes to premium pricing, why you need to show why you’re worth it…
  • What is the difference between premium pricing and premium packaging?
  • The importance of asking the right questions so people can see the value of your product or service for themselves

LINKS:

TEXT ‘Get my Email’ to 44222 for the $100,000 email

 

Jul 12, 2018

In this episode you’ll learn: 

  • How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program

  • Why there is so much more to teaching than just learning the curriculum

  • How she built a culture of learning and sharing 

  • Passion and curiosity makes great leaders
  • The pros and cons of doing a teacher training program

  • Why growing your teachers and helping them find their “amazing” means so much – for them and you

LINKS: 

https://www.pilateschicago.net/ 

 

Jul 10, 2018

In this episode you’ll learn:

  • How my first hire was a gamble, but necessary for the overall growth of the company
  • There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons
  • A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire
  • Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired
  • Why employee retention needs to be a focus for the business to actually get ahead
  • How employee motivation must be considered when determining which plan to use (it isn’t always just about money)!
Jul 5, 2018

In this episode you’ll learn:

  • All about Melissa’s journey from finance to fitness

  • What is the “Money Mindset” and how it sets the tone for success

  • The process of retraining your brain through mantras, affirmations and/or belief systems…

  • How she turned a real estate issue into a crash and learn moment in her business

  • Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you

  • The importance of building in revenue streams {you ARE your business}

  • How Melissa and her husband built in a “what’s next” plan into their business
« Previous 1 2 3 4 5 Next »