In this episode you’ll learn:

• How Brooke built her very first studio
  
  
• Why she supports her trainers on their path to find their own unique set of skills 

• The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy
  
  
• What made her decide to branch out from just Pilates
  
  
• The benefits of hiring instructors that will build community
  
  
• What Brooke says is the hardest part of building a business

LINKS: 

http://www.lisekuecker.com/growthbook

http://www.alignaustin.com/

https://www.instagram.com/alignaustin/

In this episode you’ll learn:

• What narrowing down to a very specific market will do for your business
  
• Why many of us often resist doing this
  
• Some trends and niches we notice that are building extremely successful businesses
  
• Ways to market to your niche and the power of Google AdWords

LINKS:

http://www.lisekuecker.com/growthbook

http://www.lisekuecker.com/uncategorized/episode160/

In this episode you’ll learn:  

• How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there 

• The way he incorporates goal-based challenges to get results like no one else for his clients 

• What he’s realized about his clients’ motivation and how he’s seen his clientele change over time
  
• The significant role of practice and repetition in building systems and a successful business
  
• Why you need to not only love what you do, but look at how you’re doing it
  
• What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he builds his dream business
  
• The pros and cons of an “in person” business versus an online model  

LINKS:  

http://www.lisekuecker.com/growthbook

https://jacobandreae.com/

https://business.facebook.com/jacobandreaefitness/ 

Resources Mentioned:

https://www.upwork.com/

https://newkajabi.com/

In this episode you’ll learn:

• The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten
  
• How I learned to really start to trust people
  
• What KPIs and metrics are {and why you need to know them}
  
• The ways I maintain a positive mindset momentum, even in the face of significant health challenges

In this episode you’ll learn:

• What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer}
  
• How she turned her business dreams into a reality
  
• The ways Valerie is able to make it work with multiple business partners
  
• How she developed their systems and processes, going from “reactive” to “active” mode
  
• What charging people correctly and not discounting can allow your business to do
  
• Why she moved to membership model for the business and what the process looked like
  
• How Valerie has completely transformed her business by changing the conversation with her customers
  
  

LINKS:

https://lumayoga.com/

https://www.facebook.com/LumaYoga/

https://www.instagram.com/lumayoga/

In this episode you’ll learn:

• Why you need to stop “DIY’ing” and take yourself to a place of growth
  
  
• Sales and revenue is Number 1
  
  
• How to be direct about your expectations and struggles with your employees 

• Ways to be a good leader, and the reasons you should never stop seeking out mentors

In this episode you’ll learn:

• The story behind how Maggie named her studio and what led her on her entrepreneurial journey
  
• How yoga got her through a very tough time in her personal life
  
• Why she says that yoga is about the mental as much as the physical aspect
  
• A breakdown of Maggie’s clientele and the unique offerings she provides to her clients
  
• The toughest part about transitioning from a manager to a business owner
  
• What success is to Maggie – and it’s not making millions of dollars!

LINKS:

https://homegrownyogaky.com/

https://www.facebook.com/homegrownyogaky

https://www.instagram.com/homegrownyogaky/

In this episode you’ll learn:

• How I know that perfectionism doesn’t exist and what we should be focusing on instead
  
• What these “mistakes” have taught us and allowed our businesses to do
  
• What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for
  
• Why successfully negotiating a lease is one of the most crucial steps in getting your business off the ground
  
• What to consider when developing a solid exit plan and the important role of developing processes and systems

In this episode you’ll learn:

• What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field
  
• How a burnout led to her next business endeavour
  
• The role that mindset and the mental game has played in the development of her career
  
• How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thriving business}
  
• Ways to find the support to help you succeed 

LINKS:

http://konsciousbodyfitness.com/

https://www.facebook.com/Konscious-Body-Fitness-305528369505386/

https://www.instagram.com/konsciousbodyfitness/

In this episode you’ll learn:

• The best approach for responding to a negative review
  
  
• How to be the business owner people want to engage with {over and over}
  
  
• Tips on removing a review on Yelp, Google and Facebook
  
  
• Why your response has power 

• Ways to give your clients the opportunity to take care of your business

In this episode you’ll learn:

• What Somatic Yoga is and why Katie decided to focus on offering it in her business
• Her own journey and who she built a successful business (while also generating passive income)
• The key ways to market massage as an ongoing treatment
• Her tips for building the right team and then empowering your employees
• What core values Katie seeks out in new employees
• The biggest missteps she has taken and the changes she made to lead her to where she is today
• How Katie is creating relationships with other businesses in her community, and benefiting her members in the process
• Why you should be developing a strong marketing plan well in advance

LINKS:

http://courtenaymassagetherapy.com/

https://www.facebook.com/courtenaymassagetherapy/

In this episode you’ll learn:

• How an $8 investment actually made over $30,000 in sales
  
  
• Why people say Google Ad words do not work for them
  
  
• Google Ad words is entirely results based - you only pay per click 

• Is Facebook a bigger, better platform?
  
  
• Want a steady stream of leads? The time is now! 

• What an expected budget can be 

LINKS:

https://www.upwork.com/

http://www.fiverr.com/

In this episode you’ll learn:

• Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  
• How she was able to create what she believed yoga meant (and explain this to her clients)
  
• Ways that her teachings are solution based and honor the history of yoga
  
• The importance of fully knowing and understanding one teaching before moving on and exploring others
  
• Why Alex choses to be the change that she is demanding
  
• Why it is that “marketing” is a word people do not like to use in the yoga world
  
• Transparency is key!

LINKS: 

https://yogaphysics.com/yp/ 

In this episode you’ll learn:

• Why copy is key!
  
• The signs that your copy is too generic
  
• How to niche down your copy
  
• What an ICA is…
  
• How surveys can help you write copy
  
• What a “hero’s journey” is and how it applies to you

LINKS: 

www.rev.com

In this episode you’ll learn:

• How Michelle’s vision actually came from her own struggles
  
• How and why she went against the advice of others when opening her business
  
• The way Michelle attracts the right employees
  
• Why women can have a hard time showing up for themselves
  
• We can’t love ourselves until this happens…

LINKS:  

http://www.thepracticeforwomen.com/

In this episode you’ll learn:

• What does asking for permission mean and why is it important?
  
• Why we could be giving away too much info…
  
• Why building the relationship is the most important (and number one step) in sales
  
• Why you shouldn’t consider yourself a “sales person”!
  
• The importance of the intake process
  
• Ways to establish trust with prospective clients and show your value

Things you will learn in this episode:

• How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways
  
  
• Why they introduced kundalini yoga to the public
  
  
• The strategy they used in starting their teacher training without having a brick and mortar 

• What challenges they went through that ultimately made them feel like they had to start over 

• There are no rules when building your business 

• Culture and community start from the top down 
  
  
• What is intentional intake and how it changed Urban Yoga Chicago 

LINKS:

http://www.urbanyogachicago.org/ 

https://www.facebook.com/urbanyogachicago/

https://www.instagram.com/urbanyogachicago/

In this episode you’ll learn:

• More about the loans process and why credit cards are not the best way to go
• What is a confused interest rate, and how interest rates work
• What is collateral and how does it work?
• The elements of a loan repayment schedule
• What is a pre-payment penalty
• The types and elements of SBA loans
• The pro and cons of leasing
• What differences exist between bank loans and private loans

In this episode you’ll learn:

• What is Gyrotonic and Gyrokinesis
  
  
• The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town
  
  
• One of the greatest lessons I have learned from Emily and her journey
  
  
• Why starting small was crucial to Emily as a teacher and in her business 
  
  
• Why it was important for Emily to focus on being a great teacher first
  
  
• When introducing changes, mass email creates mass hysteria…

LINKS:

http://www.injoymovementstudio.com/

https://www.facebook.com/InJoy-Movement-Studio-702153409891533/

In this episode you’ll learn:

• The difference between yelling to the masses and whispering to your ideal client
  
• How to design a luxury opt-in!
  
• What is a nurtured email sequence (and how I execute it)?

In this episode you’ll learn:

• How Alyssa’s side hustle developed into the successful practice it is today
  
  
• What is “Yoga Therapy”
  
  
• The difference between a Yoga therapist in a private setting versus one operating from a hospital 

• How she made the shift into a bigger model
  
  
• Why Alyssa wanted to create the “one-stop shop” idea 

• Her tips and strategies when it comes to hiring the right way

LINKS:

https://www.embarqueyoga.com

http://www.mightylotus.org/

In this episode you’ll learn:

• How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)
  
  
• What it means to say, “When they go low, we go high”
  
• What is a $100,000 email, and how do I get it?
  
• When it comes to premium pricing, why you need to show why you’re worth it…
  
• What is the difference between premium pricing and premium packaging?
  
• The importance of asking the right questions so people can see the value of your product or service for themselves

LINKS:

TEXT ‘Get my Email’ to 44222 for the $100,000 email

In this episode you’ll learn: 

• How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program
  
  
• Why there is so much more to teaching than just learning the curriculum
  
  
• How she built a culture of learning and sharing 
  
  
• Passion and curiosity makes great leaders
• The pros and cons of doing a teacher training program
  
  
• Why growing your teachers and helping them find their “amazing” means so much – for them and you

LINKS: 

https://www.pilateschicago.net/ 

In this episode you’ll learn:

• How my first hire was a gamble, but necessary for the overall growth of the company
  
• There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons
  
• A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire
  
• Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired
  
• Why employee retention needs to be a focus for the business to actually get ahead
  
• How employee motivation must be considered when determining which plan to use (it isn’t always just about money)!

In this episode you’ll learn:

• All about Melissa’s journey from finance to fitness
  
  
• What is the “Money Mindset” and how it sets the tone for success
  
  
• The process of retraining your brain through mantras, affirmations and/or belief systems…
  
  
• How she turned a real estate issue into a crash and learn moment in her business
  
  
• Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you
  
  
• The importance of building in revenue streams {you ARE your business}
  
  
• How Melissa and her husband built in a “what’s next” plan into their business