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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: 2018
Jul 3, 2018

In this episode you’ll learn:

  • How I own my value
  • How to stand by your higher prices
  • How fear and nervousness stop you from owning you value (and what you can do about it, today)!
  • And much more!
Jun 28, 2018

In this episode you’ll learn:

  • How Jill quickly discovered that she can impact so many more people by offering group fitness
  • One of the biggest concerns that Jill had when growing The Dailey Method
  • The highlights of what makes her method different from the competition
  • How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings
  • The journey of a small west coast brand to an international brand - both brick and mortar and online! 

LINKS: 

https://www.thedaileymethod.com/

http://www.lotteberkmethod.net/

https://weekofzen.com/

Jun 26, 2018

In this episode, you’ll learn:  

  • How the IRS defines “employee” and “independent contractor” 
  • What are the “common law” rules of an employee?
  • About enforceable non-competes
  • What is a non-solicitation clause and how that affects both independent contractor and your clients?
  • There are different laws and regulations for hiring employees in different states across the United States
  • What is a “Factor 20 Test”?
Jun 21, 2018

In this episode you’ll learn:

  • How Cara embarked on her healing process

  • Why Pilates is the bridge to really thrive in your body again

  • The differences between group classes and one-on-one

  • Why we need to massage the expertise of what our clientele is asking for

  • The dangers of over borrowing when starting your studio

  • Why continuing education is truly serving…

 

 

Jun 19, 2018

In this episode, you’ll learn:

  • How to build a team and define your strategies
  • Why hiring is necessary for the growth of your business
  • What are the different stages of building your business and how each has ways of directly impacting your revenue
  • What parts of your business can be outsourced
  • Learn how and when adding to your direct team is necessary
  • How to hire the right people
  • The importance of leveraging other peoples’ knowledge
Jun 14, 2018

In this episode you’ll learn:  

  • What nudged Heather to take the leap to open her own Yoga studio

  • How she was able to take the feedback from others in the community and use that to fuel herself

  • The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs

  • Take a stand for the value of what you offer!

  • What her views are on the expectations we put on ourselves and how she builds her tribe 
  • The secret behind teacher trainings
Jun 12, 2018

In this episode you’ll learn:

  • Whether or not to be involved in festivals

  • Why you are not there to sell…

  • What are some tangible lead generation ideas for festivals

  • What our intention is for “live” festivals

  • How to set up a 5K!
Jun 7, 2018

In this episode you’ll learn:

  • Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship
  • How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor
  • What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like
  • Why she knew she had to take part in The Client Cure and The Revenue Remedy, and what results she achieved from them
  • 3 things that really make a promotion and an example of an epic sale Raquel recently did at her studio
Jun 5, 2018

In this episode you’ll learn:

  • How I was introduced to the automation revolution

  • Why automation alone isn’t enough

  • How retention and personal connection come together to be most effective

  • What is an intentional intake

  • Why you need to educate people on how they can use your services

  • The four different types of Facebook Lives that I do

LINKS:

https://bombbomb.com

Code: Lise

May 31, 2018

In this episode you’ll learn:

  • How 105F started out as a sought out destination

  • What Maura has learned about being in a partnership

  • The biggest difference in running two versus three studios

  • With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page

  • How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year!

  • The significant ways in which her business has changed over the past six months

  • How and why Maura is building a different level of relationship
May 29, 2018

In this episode you’ll learn:

  • Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads 

  • Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact

  • What works for your market and how to test and measure it so you’re ads are optimized

  • Learning about attributing revenue and more!

 

May 24, 2018

In this episode you’ll learn: 

  • Annie’s biggest struggles in the first two years of opening her business…
  • How her marketing has evolved since she first started
  • How she’s doubled her revenue in a month that is known for being “slow”!
  • The transition from a class-based model to a 12-month membership
  • Why revisiting her introduction package changed the way Annie does business
  • There’s freedom to be gained when your business is in a place where you can take a step back when needed!
May 22, 2018

In this episode you’ll learn:

  • Generally speaking, what do Facebook ads do?

  • Why we need to test our Facebook ads, build a strategy and align your ads with a funnel

  • Tips on building a Facebook ad strategy and steps that have worked for us and our clients

  • Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…

 

May 17, 2018

In this episode you’ll learn: 

  • How personal tragedy helped Christina go after her passion in life

  • Why building a business is like building a fire!

  • Why starting a business in a small town was actually a big advantage for Christina

  • What kind of strategy she used when introducing a new product to her conservative town

  • How moving her clients to a membership plan allowed her to grow her business and while truly helping them transform their bodies
May 15, 2018

In this episode you’ll learn: 

  • What is a social media editorial calendar
  • Jordan’s ratio for selling posts frequency compared to other purpose-driven posts
  • Why you don’t always have to be creating brand new content
  • What context switching is and how it serves your productivity in a better way
  • Why people will invest in you if you invest in them first
  • The difference between creating images and curating images, and how each are used

 

May 10, 2018

In this episode you’ll learn:

  • The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
  • What mindset shift and realizations she needed to make in order to allow for this growth
  • What happened when she started to do what felt right

  • Why changes can be made in small steps and you don’t need a total overhaul all at once
  • How the introductory packages you offer mean so much to your business growth and client retention
  • Our tips and strategies for living your best life!

 

May 8, 2018

In this episode you’ll learn:

  • What is “SoulCycling”

  • Why you should build a brand - not a business!

  • How to cultivate intense community

  • Tips and strategies for leveraging a waitlist

  • Recommendations for the hiring process {Hire for spirit, then train!}

  • And more!
May 3, 2018

In this episode you’ll learn:

  • How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time

  • Why a mindset hang up had her thinking she couldn’t make her dream of being successful in the fitness world

  • The biggest breakthrough that told Hanna she can make a long lasting business 
  • The most important lessons Hanna was able to take from “failure”

  • How Hanna was able to navigate price increases with her clients

  • How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate
  • Where Hanna wants to take Burn Theory now
May 1, 2018

In this episode you’ll learn:

  • You can’t always do it all {learn how to do what NEEDS to be done}

  • Move forward - one day at a time

  • Why communicating with prospects, old clients and staff is vital

  • How recognizing that we are in the relationship business will literally affect your income

  • How I built a community by calling 400 people!
Apr 26, 2018

In this episode you’ll learn:  

  • All about Melissa’s journey from finance to fitness

  • What is the “Money Mindset” and how it sets the tone for success

  • The process of retraining your brain through mantras, affirmations and/or belief systems…

  • How she turned a real estate issue into a crash and learn moment in her business

  • Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you 
  • The importance of building in revenue streams {you ARE your business}

  • How Melissa and her husband built in a “what’s next” plan into their business
Apr 24, 2018

In this episode you’ll learn:

  • A recap on identifying a retreat versus an event 
  • What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one} 

  • What is an affiliate and the importance of having a strong affiliate network
  • How to provide a content calendar to you affiliates
  • Strategies for tracking your sales

  • What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it}

  • And more!

 

Apr 19, 2018

In this episode you’ll learn:

  • How Alyssa’s side hustle developed into the successful practice it is today

  • What is “Yoga Therapy”

  • The difference between a Yoga therapist in a private setting versus one operating from a hospital

  • How she made the shift into a bigger model

  • Why Alyssa wanted to create the “one-stop shop” idea 
  • Her tips and strategies when it comes to hiring the right way

 

Apr 17, 2018

In this episode you’ll learn:

  • How to set yourself up for profits when planning a retreat or an event

  • Tips to help you in the process of choosing the right venue
  • How to handle lodging {and what are the various options available}

  • What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them} 

  • The two biggest numbers you need to calculate for a successful retreat

  • What is the difference between an event and a retreat 
  • How to calculate prices and add profits
Apr 12, 2018

In this episode you’ll learn:

  • What is Gyrotonic and Gyrokinesis

  • The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town

  • One of the greatest lessons I have learned from Emily and her journey

  • Why starting small was crucial to Emily as a teacher and in her business 

  • Why it was important for Emily to focus on being a great teacher first

  • When introducing changes, mass email creates mass hysteria…
Apr 10, 2018

In this episode you’ll learn:

  • The biggest warning I have for you in this stage
  • Stick to what your clients truly need and want in this stage
     
  • Why you need a day-to-day Operations Manager

  • What activity you can do here that will grow your clientele quickly

  • The downfall that can come with mass diversification

  • Set your business up for sale - even though it’s not for sale!

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

 

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