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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: 2018
Jul 3, 2018

In this episode you’ll learn:

  • How I own my value
  • How to stand by your higher prices
  • How fear and nervousness stop you from owning you value (and what you can do about it, today)!
  • And much more!
Jun 28, 2018

In this episode you’ll learn:

  • How Jill quickly discovered that she can impact so many more people by offering group fitness
  • One of the biggest concerns that Jill had when growing The Dailey Method
  • The highlights of what makes her method different from the competition
  • How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings
  • The journey of a small west coast brand to an international brand - both brick and mortar and online! 

LINKS: 

https://www.thedaileymethod.com/

http://www.lotteberkmethod.net/

https://weekofzen.com/

Jun 26, 2018

In this episode, you’ll learn:  

  • How the IRS defines “employee” and “independent contractor” 
  • What are the “common law” rules of an employee?
  • About enforceable non-competes
  • What is a non-solicitation clause and how that affects both independent contractor and your clients?
  • There are different laws and regulations for hiring employees in different states across the United States
  • What is a “Factor 20 Test”?
Jun 21, 2018

In this episode you’ll learn:

  • How Cara embarked on her healing process

  • Why Pilates is the bridge to really thrive in your body again

  • The differences between group classes and one-on-one

  • Why we need to massage the expertise of what our clientele is asking for

  • The dangers of over borrowing when starting your studio

  • Why continuing education is truly serving…

 

 

Jun 19, 2018

In this episode, you’ll learn:

  • How to build a team and define your strategies
  • Why hiring is necessary for the growth of your business
  • What are the different stages of building your business and how each has ways of directly impacting your revenue
  • What parts of your business can be outsourced
  • Learn how and when adding to your direct team is necessary
  • How to hire the right people
  • The importance of leveraging other peoples’ knowledge
Jun 14, 2018

In this episode you’ll learn:  

  • What nudged Heather to take the leap to open her own Yoga studio

  • How she was able to take the feedback from others in the community and use that to fuel herself

  • The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs

  • Take a stand for the value of what you offer!

  • What her views are on the expectations we put on ourselves and how she builds her tribe 
  • The secret behind teacher trainings
Jun 12, 2018

In this episode you’ll learn:

  • Whether or not to be involved in festivals

  • Why you are not there to sell…

  • What are some tangible lead generation ideas for festivals

  • What our intention is for “live” festivals

  • How to set up a 5K!
Jun 7, 2018

In this episode you’ll learn:

  • Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship
  • How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor
  • What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like
  • Why she knew she had to take part in The Client Cure and The Revenue Remedy, and what results she achieved from them
  • 3 things that really make a promotion and an example of an epic sale Raquel recently did at her studio
Jun 5, 2018

In this episode you’ll learn:

  • How I was introduced to the automation revolution

  • Why automation alone isn’t enough

  • How retention and personal connection come together to be most effective

  • What is an intentional intake

  • Why you need to educate people on how they can use your services

  • The four different types of Facebook Lives that I do

LINKS:

https://bombbomb.com

Code: Lise

May 31, 2018

In this episode you’ll learn:

  • How 105F started out as a sought out destination

  • What Maura has learned about being in a partnership

  • The biggest difference in running two versus three studios

  • With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page

  • How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year!

  • The significant ways in which her business has changed over the past six months

  • How and why Maura is building a different level of relationship
May 29, 2018

In this episode you’ll learn:

  • Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads 

  • Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact

  • What works for your market and how to test and measure it so you’re ads are optimized

  • Learning about attributing revenue and more!

 

May 24, 2018

In this episode you’ll learn: 

  • Annie’s biggest struggles in the first two years of opening her business…
  • How her marketing has evolved since she first started
  • How she’s doubled her revenue in a month that is known for being “slow”!
  • The transition from a class-based model to a 12-month membership
  • Why revisiting her introduction package changed the way Annie does business
  • There’s freedom to be gained when your business is in a place where you can take a step back when needed!
May 22, 2018

In this episode you’ll learn:

  • Generally speaking, what do Facebook ads do?

  • Why we need to test our Facebook ads, build a strategy and align your ads with a funnel

  • Tips on building a Facebook ad strategy and steps that have worked for us and our clients

  • Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…

 

May 17, 2018

In this episode you’ll learn: 

  • How personal tragedy helped Christina go after her passion in life

  • Why building a business is like building a fire!

  • Why starting a business in a small town was actually a big advantage for Christina

  • What kind of strategy she used when introducing a new product to her conservative town

  • How moving her clients to a membership plan allowed her to grow her business and while truly helping them transform their bodies
May 15, 2018

In this episode you’ll learn: 

  • What is a social media editorial calendar
  • Jordan’s ratio for selling posts frequency compared to other purpose-driven posts
  • Why you don’t always have to be creating brand new content
  • What context switching is and how it serves your productivity in a better way
  • Why people will invest in you if you invest in them first
  • The difference between creating images and curating images, and how each are used

 

May 10, 2018

In this episode you’ll learn:

  • The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
  • What mindset shift and realizations she needed to make in order to allow for this growth
  • What happened when she started to do what felt right

  • Why changes can be made in small steps and you don’t need a total overhaul all at once
  • How the introductory packages you offer mean so much to your business growth and client retention
  • Our tips and strategies for living your best life!

 

May 8, 2018

In this episode you’ll learn:

  • What is “SoulCycling”

  • Why you should build a brand - not a business!

  • How to cultivate intense community

  • Tips and strategies for leveraging a waitlist

  • Recommendations for the hiring process {Hire for spirit, then train!}

  • And more!
May 3, 2018

In this episode you’ll learn:

  • How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time

  • Why a mindset hang up had her thinking she couldn’t make her dream of being successful in the fitness world

  • The biggest breakthrough that told Hanna she can make a long lasting business 
  • The most important lessons Hanna was able to take from “failure”

  • How Hanna was able to navigate price increases with her clients

  • How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate
  • Where Hanna wants to take Burn Theory now
May 1, 2018

In this episode you’ll learn:

  • You can’t always do it all {learn how to do what NEEDS to be done}

  • Move forward - one day at a time

  • Why communicating with prospects, old clients and staff is vital

  • How recognizing that we are in the relationship business will literally affect your income

  • How I built a community by calling 400 people!
Apr 26, 2018

In this episode you’ll learn:  

  • All about Melissa’s journey from finance to fitness

  • What is the “Money Mindset” and how it sets the tone for success

  • The process of retraining your brain through mantras, affirmations and/or belief systems…

  • How she turned a real estate issue into a crash and learn moment in her business

  • Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you 
  • The importance of building in revenue streams {you ARE your business}

  • How Melissa and her husband built in a “what’s next” plan into their business
Apr 24, 2018

In this episode you’ll learn:

  • A recap on identifying a retreat versus an event 
  • What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one} 

  • What is an affiliate and the importance of having a strong affiliate network
  • How to provide a content calendar to you affiliates
  • Strategies for tracking your sales

  • What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it}

  • And more!

 

Apr 19, 2018

In this episode you’ll learn:

  • How Alyssa’s side hustle developed into the successful practice it is today

  • What is “Yoga Therapy”

  • The difference between a Yoga therapist in a private setting versus one operating from a hospital

  • How she made the shift into a bigger model

  • Why Alyssa wanted to create the “one-stop shop” idea 
  • Her tips and strategies when it comes to hiring the right way

 

Apr 17, 2018

In this episode you’ll learn:

  • How to set yourself up for profits when planning a retreat or an event

  • Tips to help you in the process of choosing the right venue
  • How to handle lodging {and what are the various options available}

  • What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them} 

  • The two biggest numbers you need to calculate for a successful retreat

  • What is the difference between an event and a retreat 
  • How to calculate prices and add profits
Apr 12, 2018

In this episode you’ll learn:

  • What is Gyrotonic and Gyrokinesis

  • The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town

  • One of the greatest lessons I have learned from Emily and her journey

  • Why starting small was crucial to Emily as a teacher and in her business 

  • Why it was important for Emily to focus on being a great teacher first

  • When introducing changes, mass email creates mass hysteria…
Apr 10, 2018

In this episode you’ll learn:

  • The biggest warning I have for you in this stage
  • Stick to what your clients truly need and want in this stage
     
  • Why you need a day-to-day Operations Manager

  • What activity you can do here that will grow your clientele quickly

  • The downfall that can come with mass diversification

  • Set your business up for sale - even though it’s not for sale!

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

 

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