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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: January, 2019
Jan 31, 2019

In this episode you’ll learn:

• What nudged Heather to take the leap to open her own Yoga studio

• How she was able to take the feedback from others in the community and use that to fuel herself

• The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs

• Take a stand for the value of what you offer!

• What her views are on the expectations we put on ourselves and how she builds her tribe

• The secret behind teacher trainings

LINKS:

http://www.yogatribemn.com 

Jan 29, 2019

In this episode you’ll learn:

• A recap on identifying a retreat versus an event

• What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one}

• What is an affiliate and the importance of having a strong affiliate network

• How to provide a content calendar to you affiliates

• Strategies for tracking your sales

• What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it}

• And more!

LINKS:

Get the Growth Book now! http://www.lisekuecker.com/growthbook

https://www.infusionsoft.com/

https://www.samcart.com/ 

Jan 24, 2019

In this episode you’ll learn:

• Why there is a significant amount injuries happening in young dancers under the age of 14

• How trainers should approach young dancers wanting to also be trained in Pilates or yoga

• Why Lisa’s strategy entails teaching children to read their bodies and empower them to help heal themselves

• The progressions that have developed in the field over time and how important it is to keep up with your knowledge

• Why out of all the systems, the muscular system is usually the last to be worked on because 99% of the time muscle actually has nothing to do with it

LINKS:

https://perfectformphysio.com.au/

https://perfectformphysio.com.au/lisa-howells-story/

https://www.facebook.com/PerfectFormPhysio/

https://twitter.com/perfectformphys

https://www.pinterest.ca/perfectformphys/

https://www.instagram.com/perfectformphysio/

 

 

 

Jan 22, 2019

In this episode you’ll learn:

• How to set yourself up for profits when planning a retreat or an event

• Tips to help you in the process of choosing the right venue

• How to handle lodging {and what are the various options available} • What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them}

• The two biggest numbers you need to calculate for a successful retreat

• What is the difference between an event and a retreat

• How to calculate prices and add profits Get the Growth Book now! http://www.lisekuecker.com/growthbook    

Jan 17, 2019

Things you will learn in this episode:

• How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways

• Why they introduced kundalini yoga to the public

• The strategy they used in starting their teacher training without having a brick and mortar

• What challenges they went through that ultimately made them feel like they had to start over

• There are no rules when building your business

• Culture and community start from the top down

• What is intentional intake and how it changed Urban Yoga Chicago

LINKS:

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

http://www.urbanyogachicago.org/

https://www.facebook.com/urbanyogachicago/

https://www.instagram.com/urbanyogachicago/ 

Jan 15, 2019

In this episode you’ll learn:

• The biggest warning I have for you in this stage

• Stick to what your clients truly need and want in this stage • Why you need a day-to-day Operations Manager

• What activity you can do here that will grow your clientele quickly

• The downfall that can come with mass diversification

• Set your business up for sale - even though it’s not for sale!

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/ 

Jan 10, 2019

In this episode you’ll learn:

• Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship

• How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor

• What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like

• Why she knew she had to take part in The Client Cure and The Revenue Remedy, and what results she achieved from them

• 3 things that really make a promotion and an example of an epic sale Raquel recently did at her studio

LINKS:

https://www.thedaileymethod.com/studios/white-rock/studio-instructors/

https://www.facebook.com/TheDaileyMethodCorporate

https://twitter.com/thedaileymethod

http://instagram.com/daileymethod

 

support@lisekuecker.com

Jan 8, 2019

Things you will earn in this episode:

• What your role needs to be in this stage and why you have to build just beyond yourself

• What I did to shift my focus in this stage to becoming a CEO

• How to investigate why things go well and why things don’t {and then build a system around it to propel you forward}

• What I looked for first when hiring someone

• How to build the most powerful type of marketing

• The differences between a sales manager, marketing and operations manager, and how you can afford to hire them

• The importance of niching down

Get the Growth Book now! http://www.lisekuecker.com/growthbook  

Jan 3, 2019

In this episode you’ll learn:

• How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time

• Why a mindset hang up had her thinking she couldn’t make her dream of being successful in the fitness world

• The biggest breakthrough that told Hanna she can make a long lasting business

• The most important lessons Hanna was able to take from “failure”

• How Hanna was able to navigate price increases with her clients • How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate

• Where Hanna wants to take Burn Theory now

LINKS:

http://www.burntheory.com.au/

https://www.facebook.com/burntheory/

https://www.instagram.com/burntheory/ 

Jan 1, 2019

In this episode you’ll learn:

• Why you need to define the difference between urgent and important when managing your tasks in this phase

• Why it is important to categorize your tasks using a matrix and identify areas that can be delegated

• The top two major parts of your business that people tend to leave off the matrix completely

• You need to build in consistent reoccurring revenue – with 90% of the products you sell doing this

• What are sales benchmarks and what you should be reaching for

• Content is king. What type of content should you be putting out there and how much?

You can get the Growth Book now at http://www.lisekuecker.com/growthbook   

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