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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: April, 2019
Apr 30, 2019

In this episode you’ll learn:

• What it really means to be a leader in your industry

• Why Jessica chose to work in the industry and get as much experience as she could

• How to taking the time to build your reputation

• Tips for investing in your staff and empowering them to be their best

• How Jessica has managed the vast changes in the industry

• The reasons to staying true to your passion and purpose, and how All About Dance is giving back in a big way

• What to focus on instead of your competition

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://allaboutdance.org/

https://www.instagram.com/aadchicago/

https://www.facebook.com/allaboutdancechicago/ 

Apr 25, 2019

In this episode you’ll learn:

• Over 250 exercises that you can try today

• Why building the fundamentals step-by-step is so essential before adding weight to your movements

• The timeline to progress through for the movement system

• And more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.jacobandreaetraining.com/ 

https://www.facebook.com/jandfitnesscommunity 

https://twitter.com/jacobtandreae 

https://www.instagram.com/jandfitness/ 

Apr 23, 2019

In this episode you’ll learn:

• The seven fundamental movements and why each are so important

• How children learning to move properly seems to have gone by the wayside in the education system

• Learning techniques and ways to externalize the cue {plus why this is so effective}

• Building the fundamentals, step-by-step…

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.jacobandreaetraining.com/

https://www.facebook.com/jandfitnesscommunity

https://twitter.com/jacobtandreae 

https://www.instagram.com/jandfitness/ 

Apr 18, 2019

In this episode you’ll learn:

• How Chesley’s personal relationships and upbringing allowed him to see community in a completely different way

• The key to any idea is being comfortable with selling it - and failing at it

• The way he built his business model around local community that continues long after the camp has finished

• Why Chesley sees the power in choice and builds his model around the client being able to move (and choose freely) within Camp Yoga

• How he prebuilds a community and the environment for personal connections to happen

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://campyoga.ca

https://www.facebook.com/campyoga.ca/

https://www.instagram.com/campyoga/ 

Apr 16, 2019

In this episode you’ll learn:

• What made Lauren decide to focus on work with movement, and specifically with mothers

• How her vision of Meraki Mama Collective came to her and the way it’s evolved since opening

• Her recurring revenue model and the ways it’s allowed her to create a community in her studio

• Lauren’s tips and strategies for developing her branding

• What’s next for her and how The Client Cure has helped her implement the systems she’s used to succeed

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://merakimamacollective.com/

https://www.instagram.com/merakimamacollective

https://www.instagram.com/merakimamadoula

https://www.instagram.com/laurenofmerakimama

https://www.facebook.com/merakimamaatl 

Apr 11, 2019

In this episode you’ll learn:

• How Niki started her journey and the experience she got which allowed her to make her dreams come true

• The ways she researched and decided on what modality spoke to her and her business

• What Niki’s dance, anatomy and kinesiology background did to set herself apart from other scripted barre practices

• Her tips and strategies for finding top quality instructors, even in competitive markets like hers

• Why Niki considers the “trifecta” approach she took as the best decision she made for her business

• How she strategically markets her business and builds relationship and community at every level of her business

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://flexfusionstudios.com/

https://bootybarre.com 

Apr 9, 2019

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking for on it

• The Pro Forma and what this report allows us to see and do

• How regularly reviewing your payroll will benefit your business

• A monthly practice we do that will save you tons of time and headaches come tax time

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/

 

Apr 4, 2019

In this episode you’ll learn:

• What led Jenny to becoming a studio owner and purchasing an already active studio

• How she was able to make slow significant changes to the studio, without it being a shock to current clients

• Her tips for moving into a leadership role and navigating relationships

• How Jenny rebranded, and what “Poser” means to her

• Don’t give it away for free…


• Jenny talks about having multiple locations and the struggle on knowing where to spend your time

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://poserstudios.com 

Apr 2, 2019

In this episode you’ll learn:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

• How they have positioned themselves to succeed in all markets, regardless of location or size

• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

• What focusing on your clients’ results can do for your business

• How to start getting creative with client types

• The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/ 

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