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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
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Now displaying: May, 2019
May 30, 2019

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way

• What the trial funnel is and why we feel it’s necessary to use it

• When to offer a discount funnel and the opportunity this type of strategy provides

• How a challenge can be used effectively for both you and your clients

• The different ways to advertise your funnel

• Email marketing strategies, and more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails 

May 28, 2019

In this episode you’ll learn:

• What to research first before offering your online training

• Why doing the post-production tasks yourself isn’t recommended • How to determine the pricing for your new product

• Ways to “build the runway” before you launch and the very first thing to do

• Something you can do to get real feedback on your product and to optimize it before the cart opens

• Which ad campaigns to build on Instagram and Facebook to promote your launch

• Why quality always beats quantity when it comes to the content you create

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.upwork.com/

https://geo.craigslist.org/iso/us 

May 23, 2019

In this episode you’ll learn:

• Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry

• Why ranking your customers is critical

• The importance of social proof and how Dan handles negative reviews

• The value of the personal touch and how that aligns with the future of this industry

• Ways to capturing the data you need and then utilize your data for direct mail marketing

• And more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.epsilon.com/

https://www.facebook.com/EpsilonMarketing/

https://www.linkedin.com/in/dan-voss-aa5a3618/ 

May 21, 2019

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business

• What to remember if you’re concerned with the competition stealing your material and intellectual property

• Why “launching with less” is a great rule to follow for a membership site

• The importance of a first impression…

• What to do to start adding livestreaming into your business and why you should consider doing it

• Downloadable pieces of content and more ideas for how you can expand your online offerings

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

May 16, 2019

In this episode you’ll learn:

• How Emma and Peerfit build relationships with their local corporate markets

• The way that their network is growing organically

• What they’ve done to work with MINDBODY and to have a seamless booking system for the end users

• How Peerfit handles the onboarding of end users for their clients’ special events and activities in their local communities

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://peerfit.com

https://www.instagram.com/peerfit/

https://www.facebook.com/peerfit

https://twitter.com/peerfit

https://www.linkedin.com/company/peerfit-inc

https://www.mindbodyonline.com 

May 14, 2019

In this episode you’ll learn:

• What exciting opportunities exist now for online course creators in the digital marketplace

• How teachers can harness the power of video to expand their influence

• Why it’s never been easier to start building an online following to grow your business

• When is the right time to offer your products and services online

• Ways you can use online courses to attract potential franchisees, expand into new markets, and more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

May 9, 2019

In this episode you’ll learn:

• How Jatrine found her path to fitness and then built a successful business in the niche

• What she offers her clients at her studio and why she focuses on these offerings

• Jatrine’s studio transformed since working with Erin and the TCC process

• That your sales can be made through your passion and advocacy

• Giving back 101!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.jamakinmedance.com/classes/

https://www.facebook.com/JaMakinMeDance

https://twitter.com/jamakinmedance 

May 7, 2019

In this episode you’ll learn:

• Why you deserve to make money!

• That your staff and clients really do want you to be successful

• How to stop making business decisions based on what your competition is doing

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

May 2, 2019

In this episode you’ll learn:

  • How Gracie set herself apart by focusing on the modalities she knows best 
  • What led her to join TCC and how it aligned with her, her goals and what she wanted for her studio
  • Keys to onboarding new clients and building rapport 
  • The switch to a membership model and how that affected Gracie’s business and clients
  • Focus on you and your business and not this…
  • Her new goals and the systems she is implementing this year in her studio 

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://thepilatesstudiolasvegas.com/

https://www.facebook.com/pages/The-Pilates-Studio-Las-Vegas/210818358555

 

 

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