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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: September, 2019
Sep 26, 2019

In this episode you’ll learn:

• Why the client experience is everything when it comes to the future of boutique fitness {and it starts before they even walk in the door to your studio}

• That high energy music the whole time isn’t better, and other considers with the music you play during class

• The reason that reconnected with your why before each class is important {and ways to do it}

• How to effectively prepare and hold space before the class starts • Tips for greeting people and making them feel welcome

• Why your introduction is so important, how to ask if anyone has injuries in the right way, what’s next in Part 3 of this series, and much more!

LINKS:

http://www.theclientcure.net

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery

https://fitnesscareermastery.com/episode4/ 

Sep 24, 2019

In this episode you’ll learn:

• How Barry and Shay each got their starts, very differently, in the world of fitness

• Why both needed to take a leap of faith to get to where they are today

• How Barry became a master trainer and the unique opportunities he’s had around the world

• The strengths and unique perspective that Shay brings to the business

• Why education and the client experience is going to be so important going forward

• How helping to create a brand for someone else differs from developing your own brand

• What makes a successful master trainer and a successful studio owner

• What comes first – programming or instructor quality

LINKS:

http://www.theclientcure.net

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery

https://www.instagram.com/barryennisbe

https://www.instagram.com/shaykostabi 

Sep 19, 2019

In this episode you’ll learn:

• What led Christie to start and operate her own Pilates studio in Dublin, Ireland

• How the market has changed in Dublin and the ways that this impacted her business

• What is Ballet-lates and what the method offers her clients

• What the structure of Christie’s studio looks and the lessons she’s learned in her market

• Christie’s experience with TCC and the ways the program has benefited her and her business

LINKS:

http://www.theclientcure.net

http://d4pilates.com/

https://www.facebook.com/D4Pilates

http://balletlates.net/ 

Sep 17, 2019

In this episode you’ll learn:

• What initially drew Katie to The Client Cure

• Competition was hard for Katie at first, but how she now sees competition in a whole new light

• The way she completely changed her self-worth by learning how to properly position her pricing

• What Katie dealt with when she needed to rebrand her company

• How building relationships the right way improved her customer intake process

• Her best tips and advice for studio owners

LINKS:

http://www.theclientcure.net

https://www.soultigeryoga.com.au/

https://www.facebook.com/BikramYogaNorthernBeaches/ 

Sep 12, 2019

In this episode you’ll learn:

• What Rachel has she learned so far in her journey as a new franchisee owner

• The way she was able to massively increase her conversion rate during the first few weeks of TCC

• Why implementing a plan to increase her social media activity was exactly what Rachel needed

• How Rachel started putting more focus on retaining clients

• What you can do to save $20,000 in your business this year

• Rachel’s exciting plans for the future of her business!

LINKS:

http://www.theclientcure.net

https://thebarrecode.com/studio/sunnyvale/

https://www.facebook.com/BarreCodeSouthBay/

https://www.instagram.com/barrecode_southbay/ 

Sep 10, 2019

In this episode you’ll learn:

• The biggest pitfall or gap found in most small boutique studios websites

• How to start profiling your ideal customer and then using that information in all your marketing efforts

• The impact that “overdoing” your website has on your potential clients

• Changes that you can make to your website today that will dramatically improve its effectiveness

• Why mobile “find-ability” is critical

• Fernando’s thoughts on the current trends in the industry

LINKS:

http://www.theclientcure.net

https://www.cuisinteractive.com/

fernando@cuisinteractive.com

Text 954-478-9255 to set up a call with Fernando!

https://www.facebook.com/cuisinteractive 

Sep 5, 2019

In this episode you’ll learn:

• What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back

• How and why Heather created Adeline Yoga to flourish in the social justice field

• The way that changing her pricing structure really helped fuel the social justice work Adeline Yoga has been able to

• How creating the right culture in your studio can really elevate your business

• That transparency is key to having both a successful business and team culture

LINKS:

https://www.wellnessliving.com/  *mention Lise & Maura sent you!

http://www.theclientcure.net

https://www.adelineyoga.com/

https://www.instagram.com/adelineyogastudio/

https://www.facebook.com/AdelineYogaStudio

Emergent Strategy by Adrienne Maree Brown

Sep 3, 2019

In this episode you’ll learn:

• What to keep in mind if you’re setting up a referral system {and why you need to be using referrals in your business}

• What to say to “plant the seed” for referrals from new members

• How to create a really effective membership referral program

• The “one month referral” contest and other strategies on what to use to incentivize your customers

• What to do with the leads that come in, the best way to follow up, and more!

LINKS:

http://www.theclientcure.net 

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