In this episode you’ll learn:
• Why the client experience is everything when it comes to the future of boutique fitness {and it starts before they even walk in the door to your studio}
• That high energy music the whole time isn’t better, and other considers with the music you play during class
• The reason that reconnected with your why before each class is important {and ways to do it}
• How to effectively prepare and hold space before the class starts • Tips for greeting people and making them feel welcome
• Why your introduction is so important, how to ask if anyone has injuries in the right way, what’s next in Part 3 of this series, and much more!
LINKS:
https://fitnesscareermastery.com/
https://fitnesscareermastery.com/studiogrow
https://www.instagram.com/fitnesscareermastery/
In this episode you’ll learn:
• How Barry and Shay each got their starts, very differently, in the world of fitness
• Why both needed to take a leap of faith to get to where they are today
• How Barry became a master trainer and the unique opportunities he’s had around the world
• The strengths and unique perspective that Shay brings to the business
• Why education and the client experience is going to be so important going forward
• How helping to create a brand for someone else differs from developing your own brand
• What makes a successful master trainer and a successful studio owner
• What comes first – programming or instructor quality
LINKS:
https://fitnesscareermastery.com/
https://fitnesscareermastery.com/studiogrow
https://www.instagram.com/fitnesscareermastery/
https://www.facebook.com/fitnesscareermastery
In this episode you’ll learn:
• What led Christie to start and operate her own Pilates studio in Dublin, Ireland
• How the market has changed in Dublin and the ways that this impacted her business
• What is Ballet-lates and what the method offers her clients
• What the structure of Christie’s studio looks and the lessons she’s learned in her market
• Christie’s experience with TCC and the ways the program has benefited her and her business
LINKS:
In this episode you’ll learn:
• What initially drew Katie to The Client Cure
• Competition was hard for Katie at first, but how she now sees competition in a whole new light
• The way she completely changed her self-worth by learning how to properly position her pricing
• What Katie dealt with when she needed to rebrand her company
• How building relationships the right way improved her customer intake process
• Her best tips and advice for studio owners
LINKS:
In this episode you’ll learn:
• What Rachel has she learned so far in her journey as a new franchisee owner
• The way she was able to massively increase her conversion rate during the first few weeks of TCC
• Why implementing a plan to increase her social media activity was exactly what Rachel needed
• How Rachel started putting more focus on retaining clients
• What you can do to save $20,000 in your business this year
• Rachel’s exciting plans for the future of her business!
LINKS:
https://thebarrecode.com/studio/sunnyvale/
In this episode you’ll learn:
• The biggest pitfall or gap found in most small boutique studios websites
• How to start profiling your ideal customer and then using that information in all your marketing efforts
• The impact that “overdoing” your website has on your potential clients
• Changes that you can make to your website today that will dramatically improve its effectiveness
• Why mobile “find-ability” is critical
• Fernando’s thoughts on the current trends in the industry
LINKS:
https://www.cuisinteractive.com/
Text 954-478-9255 to set up a call with Fernando!
In this episode you’ll learn:
• What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back
• How and why Heather created Adeline Yoga to flourish in the social justice field
• The way that changing her pricing structure really helped fuel the social justice work Adeline Yoga has been able to
• How creating the right culture in your studio can really elevate your business
• That transparency is key to having both a successful business and team culture
LINKS:
https://www.wellnessliving.com/ *mention Lise & Maura sent you!
https://www.instagram.com/adelineyogastudio/
https://www.facebook.com/AdelineYogaStudio
Emergent Strategy by Adrienne Maree Brown
In this episode you’ll learn:
• What to keep in mind if you’re setting up a referral system {and why you need to be using referrals in your business}
• What to say to “plant the seed” for referrals from new members
• How to create a really effective membership referral program
• The “one month referral” contest and other strategies on what to use to incentivize your customers
• What to do with the leads that come in, the best way to follow up, and more!
LINKS: