In this episode you’ll learn:
• What led Katie to the idea of Studio Go, and how it was really built out of necessity
• The ways that her metrics have shifted since having a specialized software
• How this software has affected Katie’s employees since being implemented
• What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first approach}
LINKS:
*sign up and use code “November50” to get your first month free, and 50% off the next!
In this episode you’ll learn:
• The love story behind the creation of Studio Go
• How Studio Go changes everything when it comes to pulling reports
• What software they were able to build and create way more than they ever expected
• How Studio Go is a true CRM that also allows room for an employee management platform
• Retail is largely overlooked, but by using Studio Go you can build targeted processes and marketing around it
• That being able to walk clients through the journey in your studio, being able to prescribe the right membership based on data, is a game changer
LINKS:
Clockwork by Mike Michalowicz
In this episode you’ll learn:
• Shira’s amazing story and unique journey into fitness industry
• How she fell in love with kickboxing, overcame her own struggles and became an instructor
• What to do to balance your love for fitness with being a business owner
• What Shira learned about building out her business and taking the leap to grow
• How TCC guided Shira with the processes she needed to grow her business
• Why Shira really does what she does!
In this episode you’ll learn:
• The most common issues studio owners are having when it comes time to hire a manager
• Why the job posting is so important, and the crucial things that absolutely need to be in it
• When is the best time to recruit {and what Cherise always does when looking to hire}
• What happens when you hire out of desperation…
• Where to find the best candidates for your next managerial role {and it’s not always online!}
• What the interview process and initial phone screening should look like
• What to do when you’re ready to extend an offer that will set you, and that person, up for success
LINKS:
In this episode you’ll learn:
• What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about}
• The biggest mistake she sees when studio owners hire a new person and what happens when they hold on to the wrong employee for too long
• Why you need to allow enough time for training {and then set realistic expectations}
• No employee is perfect – allow for mistakes!
• How your business can only grow as much as your people do
• Why you need to keep the pressures to yourself, even when it may be tempting to share them with your staff
LINKS:
In this episode you’ll learn:
• All about Cherise’s diverse work experience that took her around the world
• Why she pivoted from her career in eduction to tap into the fitness industry
• What Cherise has done to train, hire and lead other trainers in her studio
• What is was like for her to join the Studio Grow team
• How to identify a “business snapshot” {and then identify any pain points}
• Why organization is a big piece to the puzzle for Cherise, and how she is now teaching this to her clients
• Last words of advice - Trusting the process, setting expectations and consistantly training
LINKS:
In this episode you’ll learn:
• How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael
• Their journey to start the company and why online sales were key at the beginning
• The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission
• The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}
• What questions we should all be asking about the food that we consume
• How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made
• The way that YourSuper.com builds the customer experience into their marketing
• The biggest challenges they’ve faced, how to draw the right team members to you, and much more!
LINKS:
https://www.instagram.com/yoursuperfoods/
http://www.facebook.com/yoursuperfoods
In this episode you’ll learn:
• How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing
• Why more than one method of marketing is so critical for your success
• The reasons that Ali says we shouldn’t lose faith in the “old school” ways of marketing and customer service
• How to begin finding your genius and your gift, and then what to do to get clear with it in order to up level your business
• What had to happen for her to realize that she needed help as her business and family grew
LINKS:
https://www.instagram.com/alibrownofficial/
https://www.facebook.com/alibrownfan
https://www.linkedin.com/in/alibrownla
The Big Leap by Gay Hendricks
In this episode you’ll learn:
• How to end your session or group workout using a “cool down method”
• Why you’ll want to end on a high note with a mantra, outro, or information- based statement
• Clients love seeing employees supporting each other {what this means for you}
• To not promote your other classes at other studios
• What exit music to use and how you can say good bye to your clients the right way
• How to be mindful of transition time and to do what you can to help the next instructor
• Engage on social {and build a relationship outside the studio!}
LINKS:
https://studiogrow.co/episode361
https://studiogrow.co/episode360
https://studiogrow.co/episode359/
https://fitnesscareermastery.com/
https://fitnesscareermastery.com/studiogrow
In this episode you’ll learn:
• What clients need to know about the workout, drill or movement patterns that allows them to enter a flow state
• The three different types of ways your clients learn, and best practices for serving them
• The importance of investing in a proper mic system for your classes {and how it really elevates your class in so many ways!}
• Why keeping your clients engaged is priority
• In a group fitness class people are in that room that all different reasons, as an instructor be sure to stay neutral
• Visual cues to use {and what not to do in class}
• The importance of taking responsibility for making sure your clients understand you and make the necessary adjustments
• How to be flexible when it comes to accommodating the clients in the room, and more!
LINKS:
https://studiogrow.co/episode360/
https://studiogrow.co/episode359/
https://fitnesscareermastery.com/
https://fitnesscareermastery.com/studiogrow
https://www.instagram.com/fitnesscareermastery/
https://www.facebook.com/fitnesscareermastery
https://fitnesscareermastery.com/episode79/