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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: October, 2019
Oct 31, 2019

In this episode you’ll learn:

• What led Katie to the idea of Studio Go, and how it was really built out of necessity

• The ways that her metrics have shifted since having a specialized software

• How this software has affected Katie’s employees since being implemented

• What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first approach}

LINKS:

*sign up and use code “November50” to get your first month free, and 50% off the next!

Oct 29, 2019

In this episode you’ll learn:

• The love story behind the creation of Studio Go

• How Studio Go changes everything when it comes to pulling reports

• What software they were able to build and create way more than they ever expected

• How Studio Go is a true CRM that also allows room for an employee management platform

• Retail is largely overlooked, but by using Studio Go you can build targeted processes and marketing around it

• That being able to walk clients through the journey in your studio, being able to prescribe the right membership based on data, is a game changer

LINKS:

https://studiogo.com/

Clockwork by Mike Michalowicz

https://www.purebarre.com/location/carlsbad-ca 

Oct 24, 2019

In this episode you’ll learn:

• Shira’s amazing story and unique journey into fitness industry

• How she fell in love with kickboxing, overcame her own struggles and became an instructor

• What to do to balance your love for fitness with being a business owner

• What Shira learned about building out her business and taking the leap to grow

• How TCC guided Shira with the processes she needed to grow her business

• Why Shira really does what she does!

Oct 22, 2019

In this episode you’ll learn:

• The most common issues studio owners are having when it comes time to hire a manager

• Why the job posting is so important, and the crucial things that absolutely need to be in it

• When is the best time to recruit {and what Cherise always does when looking to hire}

• What happens when you hire out of desperation…

• Where to find the best candidates for your next managerial role {and it’s not always online!}

• What the interview process and initial phone screening should look like

• What to do when you’re ready to extend an offer that will set you, and that person, up for success

LINKS:

support@studiogrow.co 

Oct 17, 2019

In this episode you’ll learn:

• What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about}

• The biggest mistake she sees when studio owners hire a new person and what happens when they hold on to the wrong employee for too long

• Why you need to allow enough time for training {and then set realistic expectations}

• No employee is perfect – allow for mistakes!

• How your business can only grow as much as your people do

• Why you need to keep the pressures to yourself, even when it may be tempting to share them with your staff

LINKS:

support@studiogrow.co 

Oct 15, 2019

In this episode you’ll learn:

• All about Cherise’s diverse work experience that took her around the world

• Why she pivoted from her career in eduction to tap into the fitness industry

• What Cherise has done to train, hire and lead other trainers in her studio

• What is was like for her to join the Studio Grow team

• How to identify a “business snapshot” {and then identify any pain points}

• Why organization is a big piece to the puzzle for Cherise, and how she is now teaching this to her clients

• Last words of advice - Trusting the process, setting expectations and consistantly training

LINKS:

support@studiogrow.co 

Oct 10, 2019

In this episode you’ll learn:

• How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael

• Their journey to start the company and why online sales were key at the beginning

• The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission

• The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}

• What questions we should all be asking about the food that we consume

• How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made

• The way that YourSuper.com builds the customer experience into their marketing

• The biggest challenges they’ve faced, how to draw the right team members to you, and much more!

LINKS:

https://yoursuper.com/ 

https://www.instagram.com/yoursuperfoods/

http://www.facebook.com/yoursuperfoods

https://twitter.com/yoursuperfoods

happy@yoursuper.com

https://www.actionagainsthunger.org/ 

Oct 8, 2019

In this episode you’ll learn:

• How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing

• Why more than one method of marketing is so critical for your success

• The reasons that Ali says we shouldn’t lose faith in the “old school” ways of marketing and customer service

• How to begin finding your genius and your gift, and then what to do to get clear with it in order to up level your business

• What had to happen for her to realize that she needed help as her business and family grew

LINKS:

https://alibrown.com/radio/

https://www.instagram.com/alibrownofficial/

https://www.facebook.com/alibrownfan

https://twitter.com/AliBrown

https://www.linkedin.com/in/alibrownla

The Big Leap by Gay Hendricks

Oct 3, 2019

In this episode you’ll learn:

• How to end your session or group workout using a “cool down method”

• Why you’ll want to end on a high note with a mantra, outro, or information- based statement

• Clients love seeing employees supporting each other {what this means for you}

• To not promote your other classes at other studios

• What exit music to use and how you can say good bye to your clients the right way

• How to be mindful of transition time and to do what you can to help the next instructor

• Engage on social {and build a relationship outside the studio!}

LINKS:

https://studiogrow.co/episode361

https://studiogrow.co/episode360

https://studiogrow.co/episode359/

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery 

Oct 1, 2019

In this episode you’ll learn:

• What clients need to know about the workout, drill or movement patterns that allows them to enter a flow state

• The three different types of ways your clients learn, and best practices for serving them

• The importance of investing in a proper mic system for your classes {and how it really elevates your class in so many ways!}

• Why keeping your clients engaged is priority

• In a group fitness class people are in that room that all different reasons, as an instructor be sure to stay neutral

• Visual cues to use {and what not to do in class}

• The importance of taking responsibility for making sure your clients understand you and make the necessary adjustments

• How to be flexible when it comes to accommodating the clients in the room, and more!

LINKS:

https://studiogrow.co/episode360/

https://studiogrow.co/episode359/

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery

https://fitnesscareermastery.com/episode79/

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