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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: November, 2019
Nov 28, 2019

In this episode you’ll learn:

• How Tara started her career and had the foresight to build her education around her dream job

• A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her

• Why conversations about the pelvic floor are so taboo

• How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor}

• The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series • The right mindset can push through the fear to act

• Why she made the decision to close her successful studio to be more intentional with her life and family as a priority

LINKS:

https://thepresentmomma.com/ 

https://www.instagram.com/thepresentmomma/ 

https://www.facebook.com/thepresentmomma/ 

Nov 26, 2019

In this episode you’ll learn:

• How I break down the elements of a rebrand

• The one hard and fast rule in website etiquette

• Why hiring the right people will get you going in the right direction

• Just how important is a website…

• Tips on how to get started {depending on your level of anticipated business}

• It’s all about the photos!

• My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding

• How to choose the right platform for you

Nov 21, 2019

In this episode you’ll learn:

• How a Hot Yoga class changed the course of John’s career

• What are adversarial traps and cognitive boosters

• His thoughts on misdirected or chronic pessimism

• The true meaning of leadership and choice

• How to use your character and signature strengths to your advantage

LINKS:

http://105f.com/

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/

https://momsdemandaction.org/ 

Nov 19, 2019

In this episode you’ll learn:

• The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old}

• How to see the opportunities around you and then have the mindset to accept them

• Trigger words around debt and how they can affect you

• Her tips on dealing with customers or clients that owe you money

• Words that work {and how you can you can use these words in and around all aspects of your life}

• Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself

LINKS:

http://maryshores.com/

http://maryshores.com/the-book/ 

https://www.instagram.com/mary_shores/ 

https://www.facebook.com/shoresmary/ 

https://twitter.com/mary_shores 

http://www.midstatecollections.com/home 

http://www.scn.ucla.edu/people/lieberman.html 

http://www.brainpaint.com/

https://neuroptimal.com/

https://www.monroeinstitute.org/ 

Nov 14, 2019

In this episode you’ll learn:

• How to effectively build a job description around weekly tasks

• The struggles of making big changes in your business and how to combat those feelings of losing control

• What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know

• How to break down hourly rates, bonus plans and commissions for your new employee so that you both win

Nov 12, 2019

In this episode you’ll learn:

• The urgent/important matrix, and why you need to being honest about where your tasks lay

• That not everything that is important is urgent…

• The reasons why focusing on staff management and training needs to be a priority

• How to begin identifying where your time is best spent {and delegate the rest}

Nov 7, 2019

In this episode you’ll learn:

• The common business objections around money and how they are holding you and your business back

• The story we tell ourselves about not having the money to invest into our businesses

• You have the potential {seek advice from an expert}

• What are the stories we tell ourselves about raising your prices and how to combat those thoughts

• Starting your business with debt and how to utilize it in your favor

• How you can incorporate cash infusions into your business

Nov 5, 2019

In this episode you’ll learn:

• How to Identify whether it is personality or morality issue

• The way that I learned that some people don’t “grow out” of being mean

• What to do to when the mean girl is in a peer situation

• Tips for addressing a team member who falls into the “mean girl category”

• My thoughts on when you have mean girls clients

LINKS & RESOURCES:

https://ianmorgancron.com/

Bossypants by Tina Fey

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