Info

The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
RSS Feed
The Business of Boutique Fitness
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: 2019
Jul 9, 2019

In this episode you’ll learn:

• What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field

• How a burnout led to her next business endeavour

• The role that mindset and the mental game has played in the development of her career

• How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thriving business}

• Ways to find the support to help you succeed

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://konsciousbodyfitness.com/

https://www.facebook.com/Konscious-Body-Fitness-305528369505386/

https://www.instagram.com/konsciousbodyfitness/ 

Jul 4, 2019

In this episode you’ll learn:

• How seasons of turmoil led to incredible opportunities for Misty

• The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring}

• Her biggest challenges with opening her second studio

• How a work relationship changed Misty’s mindset and moved her business forward

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://www.dragonflypilates.com/

https://www.facebook.com/DragonflyPilates/

https://twitter.com/dragonflynews

https://www.instagram.com/dragonflypilates/ 

Jul 2, 2019

In this episode you’ll learn:

• How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients

• The way her niche and area of focus came to be

• Why you need to recognize the power in your failures

• The reasons Annie chose to go against the group model

• How she markets herself and why her referral program is

• Annie’s tips and strategies for harnessing the power of your team

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://upswingpilates.com/

https://www.facebook.com/upswingannie

https://twitter.com/upswingpilates 

Jun 27, 2019

In this episode you’ll learn:

• What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer}

• How she turned her business dreams into a reality

• The ways Valerie is able to make it work with multiple business partners

• How she developed their systems and processes, going from “reactive” to “active” mode

• What charging people correctly and not discounting can allow your business to do

• Why she moved to membership model for the business and what the process looked like

• How Valerie has completely transformed her business by changing the conversation with her customers

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://lumayoga.com/

https://www.facebook.com/LumaYoga/

https://www.instagram.com/lumayoga/ 

Jun 25, 2019

In this episode you’ll learn:

• How I know that perfectionism doesn’t exist and what we should be focusing on instead

• What these “mistakes” have taught us and allowed our businesses to do

• What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for

• Why successfully negotiating a lease is one of the most crucial steps in getting your business off the ground

• What to consider when developing a solid exit plan and the important role of developing processes and systems

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

Jun 20, 2019

In this episode you’ll learn:

• What narrowing down to a very specific market will do for your business

• Why many of us often resist doing this

• Some trends and niches we notice that are building extremely successful businesses

• Ways to market to your niche and the power of Google AdWords

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://www.lisekuecker.com/uncategorized/episode160/ 

Jun 18, 2019

In this episode you’ll learn:

• How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there

• The way he incorporates goal-based challenges to get results like no one else for his clients

• What he’s realized about his clients’ motivation and how he’s seen his clientele change over time

• The significant role of practice and repetition in building systems and a successful business

• Why you need to not only love what you do, but look at how you’re doing it

• What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he builds his dream business

• The pros and cons of an “in person” business versus an online model

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://jacobandreae.com/

https://business.facebook.com/jacobandreaefitness/

Resources Mentioned:

https://www.upwork.com/

https://newkajabi.com/ 

Jun 13, 2019

In this episode you’ll learn:

• How Brooke built her very first studio

• Why she supports her trainers on their path to find their own unique set of skills

• The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy

• What made her decide to branch out from just Pilates

• The benefits of hiring instructors that will build community

• What Brooke says is the hardest part of building a business

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://www.alignaustin.com/

https://www.instagram.com/alignaustin/ 

Jun 11, 2019

In this episode you’ll learn:

• How Tammar and Tali met and set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}

• The factors they believe have contributed to their amazing success

• What their customers experience when walking through their doors and how they are able to continually infuse creative fun into the business

• The biggest lessons they learned from starting the business and then expanding to a second location

• Why they felt the need to change to a membership model

• What approach they take in being located in a highly transient market

• What’s next for Tammar and Tali {and why the status quo isn’t an option}

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://offroaddc.com/

https://www.instagram.com/offroaddc

https://www.facebook.com/OffRoadDC/

https://twitter.com//offroaddc 

Jun 6, 2019

In this episode you’ll learn:

• How Deborah began supporting her students’ journeys through yoga

• The way she was able to identify and prioritize what was going to “turn the ship” for her business

• What she did to navigate the growing pains that inevitably come with change

• Tips for introducing a membership structure and why it’s such a great tool for a business like Deborah’s

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.whitespacestudio.co.uk 

Jun 4, 2019

In this episode you’ll learn:

• How to approach the follow-up sequence and what Maura was most surprised about when she first started doing this

• The key mistakes that business owners are making when it comes to signing up new members

• When to ask for the sale {and how to set it up}

• Why seeing more people in your classes doesn’t mean your business is doing better

• The reason we need to set an immediate point of communication for new clients

• Why it’s important to be able to convey your value to yourself, and others, and strategies for setting yourself and your team up for success

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://105f.com/ 

May 30, 2019

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way

• What the trial funnel is and why we feel it’s necessary to use it

• When to offer a discount funnel and the opportunity this type of strategy provides

• How a challenge can be used effectively for both you and your clients

• The different ways to advertise your funnel

• Email marketing strategies, and more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails 

May 28, 2019

In this episode you’ll learn:

• What to research first before offering your online training

• Why doing the post-production tasks yourself isn’t recommended • How to determine the pricing for your new product

• Ways to “build the runway” before you launch and the very first thing to do

• Something you can do to get real feedback on your product and to optimize it before the cart opens

• Which ad campaigns to build on Instagram and Facebook to promote your launch

• Why quality always beats quantity when it comes to the content you create

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.upwork.com/

https://geo.craigslist.org/iso/us 

May 23, 2019

In this episode you’ll learn:

• Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry

• Why ranking your customers is critical

• The importance of social proof and how Dan handles negative reviews

• The value of the personal touch and how that aligns with the future of this industry

• Ways to capturing the data you need and then utilize your data for direct mail marketing

• And more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.epsilon.com/

https://www.facebook.com/EpsilonMarketing/

https://www.linkedin.com/in/dan-voss-aa5a3618/ 

May 21, 2019

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business

• What to remember if you’re concerned with the competition stealing your material and intellectual property

• Why “launching with less” is a great rule to follow for a membership site

• The importance of a first impression…

• What to do to start adding livestreaming into your business and why you should consider doing it

• Downloadable pieces of content and more ideas for how you can expand your online offerings

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

May 16, 2019

In this episode you’ll learn:

• How Emma and Peerfit build relationships with their local corporate markets

• The way that their network is growing organically

• What they’ve done to work with MINDBODY and to have a seamless booking system for the end users

• How Peerfit handles the onboarding of end users for their clients’ special events and activities in their local communities

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://peerfit.com

https://www.instagram.com/peerfit/

https://www.facebook.com/peerfit

https://twitter.com/peerfit

https://www.linkedin.com/company/peerfit-inc

https://www.mindbodyonline.com 

May 14, 2019

In this episode you’ll learn:

• What exciting opportunities exist now for online course creators in the digital marketplace

• How teachers can harness the power of video to expand their influence

• Why it’s never been easier to start building an online following to grow your business

• When is the right time to offer your products and services online

• Ways you can use online courses to attract potential franchisees, expand into new markets, and more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

May 9, 2019

In this episode you’ll learn:

• How Jatrine found her path to fitness and then built a successful business in the niche

• What she offers her clients at her studio and why she focuses on these offerings

• Jatrine’s studio transformed since working with Erin and the TCC process

• That your sales can be made through your passion and advocacy

• Giving back 101!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.jamakinmedance.com/classes/

https://www.facebook.com/JaMakinMeDance

https://twitter.com/jamakinmedance 

May 7, 2019

In this episode you’ll learn:

• Why you deserve to make money!

• That your staff and clients really do want you to be successful

• How to stop making business decisions based on what your competition is doing

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

May 2, 2019

In this episode you’ll learn:

  • How Gracie set herself apart by focusing on the modalities she knows best 
  • What led her to join TCC and how it aligned with her, her goals and what she wanted for her studio
  • Keys to onboarding new clients and building rapport 
  • The switch to a membership model and how that affected Gracie’s business and clients
  • Focus on you and your business and not this…
  • Her new goals and the systems she is implementing this year in her studio 

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://thepilatesstudiolasvegas.com/

https://www.facebook.com/pages/The-Pilates-Studio-Las-Vegas/210818358555

 

 

Apr 30, 2019

In this episode you’ll learn:

• What it really means to be a leader in your industry

• Why Jessica chose to work in the industry and get as much experience as she could

• How to taking the time to build your reputation

• Tips for investing in your staff and empowering them to be their best

• How Jessica has managed the vast changes in the industry

• The reasons to staying true to your passion and purpose, and how All About Dance is giving back in a big way

• What to focus on instead of your competition

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://allaboutdance.org/

https://www.instagram.com/aadchicago/

https://www.facebook.com/allaboutdancechicago/ 

Apr 25, 2019

In this episode you’ll learn:

• Over 250 exercises that you can try today

• Why building the fundamentals step-by-step is so essential before adding weight to your movements

• The timeline to progress through for the movement system

• And more!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.jacobandreaetraining.com/ 

https://www.facebook.com/jandfitnesscommunity 

https://twitter.com/jacobtandreae 

https://www.instagram.com/jandfitness/ 

Apr 23, 2019

In this episode you’ll learn:

• The seven fundamental movements and why each are so important

• How children learning to move properly seems to have gone by the wayside in the education system

• Learning techniques and ways to externalize the cue {plus why this is so effective}

• Building the fundamentals, step-by-step…

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.jacobandreaetraining.com/

https://www.facebook.com/jandfitnesscommunity

https://twitter.com/jacobtandreae 

https://www.instagram.com/jandfitness/ 

Apr 18, 2019

In this episode you’ll learn:

• How Chesley’s personal relationships and upbringing allowed him to see community in a completely different way

• The key to any idea is being comfortable with selling it - and failing at it

• The way he built his business model around local community that continues long after the camp has finished

• Why Chesley sees the power in choice and builds his model around the client being able to move (and choose freely) within Camp Yoga

• How he prebuilds a community and the environment for personal connections to happen

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://campyoga.ca

https://www.facebook.com/campyoga.ca/

https://www.instagram.com/campyoga/ 

Apr 16, 2019

In this episode you’ll learn:

• What made Lauren decide to focus on work with movement, and specifically with mothers

• How her vision of Meraki Mama Collective came to her and the way it’s evolved since opening

• Her recurring revenue model and the ways it’s allowed her to create a community in her studio

• Lauren’s tips and strategies for developing her branding

• What’s next for her and how The Client Cure has helped her implement the systems she’s used to succeed

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://merakimamacollective.com/

https://www.instagram.com/merakimamacollective

https://www.instagram.com/merakimamadoula

https://www.instagram.com/laurenofmerakimama

https://www.facebook.com/merakimamaatl 

« Previous 1 2 3 4 5 Next »