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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: 2020
Dec 17, 2020

In this episode you will learn:

• Why I believe that clients are more passionate, loyal, and invigorated than ever about their health

• How we have had the time and space to revamp, expand and create new things this year

• My thoughts on releasing new products to further support fitness and wellness entrepreneurs in the industry

• The importance of marketing agencies, sales agencies, masterminds and continually revamping things moving forward

• Th ways that our growing team is the pillar of the excitement to come

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Dec 10, 2020

In this episode, you will learn:

• How to begin owning up to your role and responsibilities as a CEO and leader of your team

• Why soft skills are the most important of all the skills that a leader can possess

• What to do if you don’t necessarily want to be the CEO or leader

• Ways to bridge the financial gap when it comes to growing your company

• Tips on how develop your growth mindset – and why you should always be striving to do this

LINKS:

https://cairncs.com/

https://cairncs.com/get-in-touch

https://www.linkedin.com/company/cairn-consulting-solutions/

https://www.linkedin.com/in/amy-lafko/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Dec 3, 2020

In this episode, you will learn:

• What Amy is noticing and seeing in the field of leadership right now, and what she feels will happen in 2021

• How she is helping her clients prepare for a second, and even third wave, of the pandemic

• The discussions she is having with people around layoffs

• What leadership should look like for a studio in the startup phase

• The tools Amy is using with her clients within their hiring process

• What are the essential pieces of an effective communication system, and how this will evolve as a business grows

• Some of the different challenges that will present themselves at each stage as a business grows

LINKS:

https://cairncs.com/

https://cairncs.com/get-in-touch

https://www.linkedin.com/company/cairn-consulting-solutions/

https://www.linkedin.com/in/amy-lafko/

Good to Great by James C. Collins

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

 

Nov 19, 2020

In this episode, you will learn:

• My thoughts on increasing profit (and declining competition) during this pandemic

• Why the demand for health is going to be so much greater than it has been

• The significant growth we are seeing with new marketing efforts in our business

• Tips and strategies for utilizing recurring revenue memberships

•My thoughts on contractors and employees soliciting on social media • Press and media struggles and how to look at government shutdowns • What is a “predatory team member” – and what to do about this person • Why a business crisis plan is critical, the “capacity conundrum” and so much more!

LINKS:

https://www.instagram.com/studiogrowco 

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Nov 12, 2020

In this episode, you will learn:

• The unique approach Christa has taken with the digital strategy for her business, and what excites her so much about it

• What their teacher training is about, plus why she initially created it •

The ways Christa’s online teacher training is improving the experience for her clients in the studio

• Things to consider in terms of teacher compensation and the studio owner’s profit

• How to bring your team in and see the opportunities they have available with you

• What keeps Christa up at night as a business owner right now, and what she’s doing about it

• Strategies for launching on demand services on a limited budget, and so much more…

LINKS:

https://www.pilatesinthegrove.com/

https://www.facebook.com/pilatesinthegrove

https://www.instagram.com/pilatesinthegrove/

https://www.linkedin.com/in/christa-gurka-8a333b50/

https://www.pilatesinthegrove.com/services

https://www.pilatesinthegrove.com/pilatesondemand

https://www.pilatesinthegrove.com/offers/ynv2pbwW/checkout  (Mat Pilates Teacher Training)

Ask for it: How Women Can Use the Power of Negotiation to Get what They Really Want by Linda C. Babcock and Sara Laschever

https://www.instagram.com/studiogrowco 

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Nov 5, 2020

In this episode, you will learn:

• How Pilates in the Grove was formed and the motivation behind the idea for Christa

• Why she feels that starting small and growing organically is the best long-term approach for building a business

• What happened when Christa started to let go of control and shifted her mindset

• Her best tips for hiring, what they are focusing on now as a team and so much more…

LINKS:

https://www.pilatesinthegrove.com/

https://www.facebook.com/pilatesinthegrove

https://www.instagram.com/pilatesinthegrove/

https://www.linkedin.com/in/christa-gurka-8a333b50/

Traction by Gino Wickman

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 29, 2020

In this episode, you will learn:

• Samantha’s background and the struggles she faced with her hormones and cycle

• How she got introduced to running and the way she began coaching others

• Why Samantha says that mindset is the single most important part of living a healthy lifestyle

• What are some of the most common unhealthy habits people have around exercise, and the most common lies she hears concerning diet

• How a person’s cycle is really all about exercise and nutrition

• The stigma that exists around physical appearance in the fitness world, and why this is so damaging

• Practical steps for people struggling to find a healthy food and exercise balance

LINKS:

https://simplywellcoaching.com/

https://www.facebook.com/Simplywellcoaching/

https://www.instagram.com/simplywellcoaching/

https://www.linkedin.com/in/samanthakellgren/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Oct 22, 2020

In this episode, you will learn:

• Why this year has the potential to be the biggest Black Friday event ever

• What Black Friday this year looks like for Studio Grow • What to do if you don’t have retail products to promote for Black Friday

• A few scalable virtual and retail offer ideas

• A brief overview of our free Black Friday resource, and what social media and email strategy you can implement along with it

LINKS:

Download the Free Black Friday Calendar at the blog post for this episode on our website!

https://www.instagram.com/studiogrowco 

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Oct 15, 2020

In this episode, you will learn:

• How Julie’s love for yoga came to be, and helped her go through some of the toughest hardships in her life

• What inspired her to join The Client Cure program, plus how her business was able to grow from being in the program

• The changes Julie had to make in her business once she started to really look at her numbers

• The role that communication played for her while navigating the COVID-19 lockdown, and the way she was able to pivot her business so quickly when the pandemic hit

• What Julie envisions for the future of her studio (and the yoga studio industry in general)

• Why she is switching to a member-only hybrid studio and what this transition will look like

LINKS:

https://www.instagram.com/julieloveg/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 8, 2020

In this episode, you will learn:

• How to intertwine Yoga and Buddhism to embody the best of both practices

• The difficult decision faced by those in the industry, and how Cyndi chose to react

• The way Cyndi managed to travel for teacher trainings while having a large studio, and what this ultimately revealed for her about her business

• Engaged Buddhism in teacher training programs, and so much!

LINKS:

https://www.cyndilee.com/

https://www.instagram.com/cyndisphere/

https://www.facebook.com/Cyndi-Lee-43410636558/

https://www.cyndilee.com/books-by-cyndi

https://www.cyndilee.com/all-online-classes

https://www.cyndilee.com/teacher-trainings

https://www.amazon.com/Autobiography-Yogi-P-Yogananda/dp/8120725247

https://www.cyndilee.com/talks-and-teachings

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 1, 2020

In this episode, you will learn:

• How Yoga first became a calling and part of her life, and then led to a successful career in the field

• Why her “different” teaching style and approach resonates with so many people

• The relationship we all have with our bodies, and where yoga comes into play with this

• Challenges that were overcome in order to open her first studio in New York City

• The advantages smaller studios will have post-pandemic

LINKS:

https://www.cyndilee.com/

https://www.instagram.com/cyndisphere/

https://www.facebook.com/Cyndi-Lee-43410636558/

https://www.cyndilee.com/books-by-cyndi

https://www.cyndilee.com/all-online-classes

https://www.cyndilee.com/teacher-trainings

https://www.amazon.com/Autobiography-Yogi-P-Yogananda/dp/8120725247

https://www.cyndilee.com/talks-and-teachings

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 24, 2020

In this episode, you will learn:

• How you can use the trauma in your life to become more resilient

• The way that Ebony created and developed her curriculum for the different age levels of students she works with

• What she says is the biggest lesson she learned by having a vision

• How Ebony’s Virtual Learning Center is literally a “game changer”

• The things that excite her the most as she expands her offerings to teachers

• Why she moved to Puerto Rico in the middle of a pandemic, her 3 big goals, and so much more…

LINKS:

https://www.yogandahood.com/

https://www.facebook.com/yogandahood/

https://www.instagram.com/yogandahood/

https://www.yogandahood.com/unschool-virtual-university

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Sep 17, 2020

In this episode, you will learn:

• How Ebony knew that she was onto something BIG, and the beautiful lesson that yoga has taught her which helped in the process

• The way she got her start practicing yoga and the personal transformation it has led to

• Ebony’s ultimate goal in the industry, and what makes her so unique as a yoga instructor

• Her thoughts on the industry shifting to become more diverse and inclusive

• What a typical day at Yoga N Da Hood looks like, plus what they are doing to make such a difference in schools today

LINKS:

https://www.yogandahood.com/

https://www.facebook.com/yogandahood/

https://www.instagram.com/yogandahood/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Sep 10, 2020

In this episode, you will learn:

• The one thing that Peloton focused on compared to their competitors that made all the difference

• Why their non-traditional real estate strategy has been so effective

• How they meet their clients at home by using the right platform to engage them

• What Peloton’s standardized professional experience and referral strategy looks like

• Why understanding the difference between marketing and advertising is key

LINKS:

To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Sep 3, 2020

In this episode, you will learn:

• What’s next for Jared and his business, post-pandemic

• The ways he’s prioritizing self-care during these times

• How he thinks we will emerge as an industry {plus his views on the future of digital and in-person services}

• The results that his clients are looking for the most right now •

His biggest concern for the industry, but why he’s so excited for what’s to come next

LINKS:

https://www.studio26nyc.com/

https://www.instagram.com/studio26nyc/

https://www.facebook.com/jared.kaplan1/

https://www.linkedin.com/in/jared-kaplan-58230711/

https://www.pilatesanytime.com/videos-by/227/Jared-Kaplan-Pilates

http://jeanclaudewest.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Aug 27, 2020

In this episode, you will learn:

• What Jared’s business model looks like {and why I love it so much}

• His inspiration for starting a “better way” to do things in the industry 10 years ago

• Jared’s transition from the role of trainer to CEO, the challenges he faced and the adjustments required from him along the way

• What his role in the business looks like now, who’s in his space and the people he would like to add in the near future

• The biggest surprise Jared has encountered with the comprehensive business model he is using, what their marketing plan entails, and so much more…

LINKS:

https://www.studio26nyc.com/

https://www.instagram.com/studio26nyc/

https://www.facebook.com/jared.kaplan1/

https://www.linkedin.com/in/jared-kaplan-58230711/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Aug 20, 2020

In this episode, you will learn:

• All about the CYB concept

• Why Stephanie has been focusing on “on-demand” instead of live videos in the digital side of her business

• The different factors that she says can’t be overlooked when it comes to live classes

• How to introduce retail products, and then plan a strategy for offering them to your clientele

• Where she sees CYB for the next 10 years

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/

https://ikizmet.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Aug 13, 2020

In this episode, you will learn:

• The role that Stephanie’s husband’s business, Akismet, has played in studios

• Why she strongly believes that you need multiple revenue streams in your business

• The reasons it is better to hire full-time employees versus independent contractors

• How Stephanie translated her corporate experience into running her own business

• The way she finds a balance between building her business strategy and also wearing “multiple hats”

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/ 

https://ikizmet.com/

https://www.instagram.com/studiogrowco 

https://www.boutiquefitnesscoalition.com/ 

https://www.boutiquefitnesscoalition.com/press 

https://www.facebook.com/groups/3312618912101211/ 

Aug 6, 2020

In this episode, you will learn:

• About Stephanie’s journey on transitioning from a very successful corporate position to starting her own business

• What she feels is the #1 skill to have if you want a successful studio

• Why she waited so long to start her own business

• What building her dream now looks like!

LINKS:

https://www.cybstudios.com/

https://www.instagram.com/cybstudios/

https://www.facebook.com/cybstudios

https://www.linkedin.com/in/stephanie-moran-87365a9/

https://ikizmet.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 30, 2020

In this episode, you will learn:

• The response Jennifer was able to witness as studios are reopening

• What the future public response to studios reopening could potentially be across the board

• Advice for people who are still considering opening a franchise at this time

• What her and her studios have mostly been focusing on during closure time

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 23, 2020

In this episode, you will learn:

• Jennifer’s amazing licensing & franchising journey

• Some tips on how to best expand internationally

• How she pivoted during COVID-19 and proceeded with new franchise opening amidst the pandemic

• Tips on how to navigate the pandemic {whether you are a new studio or an existing studio}

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 16, 2020

In this episode you’ll learn:

• How Jennifer discovered barre and the events that led her to open her own studio

• How her business goals and areas of focus evolved as she went from a strictly brick and mortar business to a more digital business

• How she balanced life and found alignment despite having to manage several areas of her business at the same time

• Important key differences between managing a brick and mortar studio versus a digital studio

• The important analytics to track in a digital studio, compared to a brick and mortar studio

• The decision process when choosing a location

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Jul 9, 2020

In this episode you’ll learn:

• What to consider about operating in this new reality and seizing the opportunity to make changes

• How to effectively utilize relationships with your brand representatives

• Tips for inventory management and software

• Merchandise and display best practices

• Sales goals and incentivizing your staff to reach goals

• Top sales KPI’s to focus on post-pandemic

LINKS:

http://studiogrow.co/anchor

https://www.thirtythreethreads.com/ 

https://www.linkedin.com/company/thirtythreethreads/ 

https://www.mindbodyonline.com/

http://www.clubready.club/

  https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 2, 2020

In this episode you’ll learn:

• What Thirty Three Threads is all about, and the brands they have that you probably are already familiar with

• Why retail is such an important profit driver for studios {especially long-term, post-Covid}

• Some of the most common misconceptions studio owners have around retail

• What to consider before bringing a retail brand into your studio to sell

• Pricing considerations to ensure profitability {plus strategies for protecting your profit margins}

• What Matt and Rosie are seeing in terms of changes now that studios are re-opening

• Their thoughts on the need for sanitation and hygiene at this pivotal time

LINKS:

https://www.thirtythreethreads.com/

https://www.linkedin.com/company/thirtythreethreads/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Jun 25, 2020

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors again

• What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other}

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

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