Info

The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
RSS Feed
The Business of Boutique Fitness
2024
October
September
August
July
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: February, 2020
Feb 27, 2020

In this episode you’ll learn:

• How having the right mindset makes all the difference in your success

• That knowing the value of your product and being confident in it will get you the sale

• What is the third level of listening to potential clients, and how it help identify what they are truly looking for

• How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s)

• You have to buy in to your offer before your client will

• Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key

LINKS:

https://www.instagram.com/studiogrowco 

Feb 25, 2020

In this episode you’ll learn:

• What a year of beta tests looked like, and how I rolled it out to various locations

• The remarkable returns our first five studios were able to produce

• The second stage of beta testing and the goals we have set for it

• A special challenge I have for you!


LINKS:

https://www.instagram.com/studiogrowco 

Feb 20, 2020

In this episode you’ll learn:

• What initially drew Katie to The Client Cure

• Competition was hard for Katie at first, but how she now sees competition in a whole new light

• The way she completely changed her self-worth by learning how to properly position her pricing

• What Katie dealt with when she needed to rebrand her company

• How building relationships the right way improved her customer intake process

• Her best tips and advice for studio owners

LINKS:

https://www.instagram.com/studiogrowco/

https://www.soultigeryoga.com.au/ 

https://www.facebook.com/BikramYogaNorthernBeaches/ 

Feb 18, 2020

In this episode you’ll learn:

• How (and why) my introductory offer continues to change even now in 2020

• What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one

• What to focus on to make your offer “sticky” (and what exactly this means!)

• How a standardized offer will provide clarity to your members • Why it needs to be scheduled

• The 5 introductory packages that are working extraordinarily well for our team right now

LINKS:

https://www.instagram.com/studiogrowco/

https://studiogrow.co/episode397/ 

https://www.ncbi.nlm.nih.gov/pubmed/10028217 

Feb 13, 2020

In this episode you’ll learn:

• How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time

• What she does to enable her to turn her visitors into long-term clients (with a 99% conversion rate!)

• The way Sharon created a demand for her consultations, and why she believes in having a clear vision of your avatar is crucial

• How if you’re confident in the value you, your studio and your modality provide, the rest will come

LINKS:

https://www.instagram.com/studiogrowco/

https://www.pentictonlovespilates.com/

https://www.facebook.com/Pentictonlovespilates/ 

https://calendly.com/ 

Feb 11, 2020

In this episode you’ll learn:

• How I changed my perspective and the way I look at referrals

• Two different referral offers I usually have in place in my business

• Why financials are NOT the driving factor of a business

• The benefits of taking the time to build rapport, being direct and presenting the statistics (as well as having an effective onboard clients support system)

• And more!

LINKS:

https://www.instagram.com/studiogrowco/ 

Feb 6, 2020

In this episode you’ll learn:

• What the yoga and boutique fitness industry in Finland looks like now and how it’s changed since Paula started

• What brought Paula to San Francisco years ago for yoga training and how this experience helped give her the tools to be good teacher

• The challenges she faced in opening her studio and finding qualified teachers to work with her

• Paula’s ultimate vision for her business and how her membership has grown in just one short year since starting The Client Cure

• What she says is the most gratifying thing she is seeing in the work that she is doing

LINKS:

https://www.instagram.com/studiogrowco/

https://omyoga.fi/ 

Feb 4, 2020

In this episode you’ll learn:

• How I realized I really needed to grow the team as I head into my third decade of business

• The development of Studio Grow and what we saw was missing in the consulting space of our industry

• The biggest lessons we’ve learnt as we headed into 2020, including how we’re taking people on a marketing journey to get optimal results

• That digital marketing remains important – but there are things you need to be always doing

• Why you’ll need to think differently about your intro offer in 2020

• A lost opportunity that could be doing a big disservice to your clients

• Where I think franchising in the boutique fitness industry is headed

LINKS:

https://www.instagram.com/studiogrowco/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails

https://www.ncbi.nlm.nih.gov/pubmed/10028217 

1