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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: April, 2020
Apr 30, 2020

In this episode you’ll learn:

• What to research first before offering your online training

• Why doing the post-production tasks yourself isn’t recommended

• How to determine the pricing for your new product

• Ways to “build the runway” before you launch and the very first thing to do

• Something you can do to get real feedback on your product and to optimize it before the cart opens

• Which ad campaigns to build on Instagram and Facebook to promote your launch

• Why quality always beats quantity when it comes to the content you create

LINKS:

https://www.instagram.com/studiogrowco/ 

https://www.upwork.com/

https://geo.craigslist.org/iso/us 

Apr 23, 2020

In this episode you’ll learn:

• The biggest benefits for using online teaching training as a component of your overall business

• What to remember if you’re concerned with the competition stealing your material and intellectual property

• Why “launching with less” is a great rule to follow for a membership site

• The importance of a first impression…

• What to do to start adding livestreaming into your business and why you should consider doing it

• Downloadable pieces of content and more ideas for how you can expand your online offerings

LINKS:

https://www.instagram.com/studiogrowco/ 

Apr 16, 2020

In this episode you’ll learn:

  • What exciting opportunities exist now for online course creators in the digital marketplace

  • How teachers can harness the power of video to expand their influence 

  • Why it’s never been easier to start building an online following to grow your business

  • When is the right time to offer your products and services online

  • Ways you can use online courses to attract potential franchisees, expand into new markets, and more!   

LINKS: 

https://www.instagram.com/studiogrowco/

 

Apr 9, 2020

In this episode you’ll learn:

• An introduction to the Boutique Fitness Coalition, and the 3 main things it will be doing for people in the industry

• An overview of the stimulus bills that have been announced in the United States

• The major questions we have been asked recently by clients • How we’re navigating this process

• The way to approach working with your bank and landlord • Why we believe there will be huge opportunities for expansion after this pandemic is over

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/

https://www.sba.gov/funding-programs/loans/coronavirus-relief-options 

Apr 2, 2020

In this episode you’ll learn:

• About Rick’s journey of innovation and how he came full circle to the model he does best

• A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors

• What he feels is key to getting people on the right track for their goals

• The way that Rick was able to identify a demographic that needs to be served well in the fitness industry

LINKS:

https://www.rickmayo.com/

https://www.facebook.com/RickMayo101/

https://twitter.com/CoachRMayo

https://www.instagram.com/alloyptfranchise/ 

https://www.instagram.com/studiogrowco 

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