Info

The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
RSS Feed
The Business of Boutique Fitness
2023
February


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: May, 2020
May 28, 2020

In this episode you’ll learn:

• What we’d like to see as the world re-opens for business

• The major hole in the market that we wanted to address by creating the Boutique Fitness Coalition

• Why starting local is your best chance of getting open {and what this means}

• How you can leverage local media and state legislators in your efforts to re-open

• The 3 things to focus on and what really differentiates boutique fitness studios from other fitness facilities

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.ihrsa.org/industry-leadership/state-advocacy/ 

May 21, 2020

In this episode you’ll learn:

• What Rick has been seeing lately during this exciting (and terrifying) times for the industry

• Where he sees things 5 years from now

• How to maximize the effectiveness of a digital studio during these times, and moving forward

• Rick’s thoughts on the important relationships between employers, insurance companies and governments

• The huge opportunities that exist for operators in our space and who he believes will ultimately succeed

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/

https://www.mindbodyonline.com/

https://www.instagram.com/mindbody/

https://www.facebook.com/mindbodyinc

https://twitter.com/askmindbody

https://www.youtube.com/MINDBODY

https://www.linkedin.com/company/mindbody/

https://www.linkedin.com/in/rickstollmeyer 

May 14, 2020

In this episode you’ll learn:

• Why the next few months, and reopening the best way possible, is so critical

• What all business owners should be aiming for when reopening

• The health, sanitation and spatial protocols to be aware of

• Additional team and client protocols to consider

• How you can get a copy of our reopening guide to help you in this process

LINKS:

Get your copy of the manual (for only $297!) at https://studiogrow.co/episode419/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.facebook.com/groups/3312618912101211/ 

May 7, 2020

In this episode you’ll learn:

• Which audience you should start targeting and how to do it the right way

• What the trial funnel is and why we feel it’s necessary to use it

• When to offer a discount funnel and the opportunity this type of strategy provides

• How a challenge can be used effectively for both you and your clients

• The different ways to advertise your funnel

• Email marketing strategies, and more!

LINKS:

https://www.instagram.com/studiogrowco/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails 

1