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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: July, 2020
Jul 30, 2020

In this episode, you will learn:

• The response Jennifer was able to witness as studios are reopening

• What the future public response to studios reopening could potentially be across the board

• Advice for people who are still considering opening a franchise at this time

• What her and her studios have mostly been focusing on during closure time

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 23, 2020

In this episode, you will learn:

• Jennifer’s amazing licensing & franchising journey

• Some tips on how to best expand internationally

• How she pivoted during COVID-19 and proceeded with new franchise opening amidst the pandemic

• Tips on how to navigate the pandemic {whether you are a new studio or an existing studio}

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 16, 2020

In this episode you’ll learn:

• How Jennifer discovered barre and the events that led her to open her own studio

• How her business goals and areas of focus evolved as she went from a strictly brick and mortar business to a more digital business

• How she balanced life and found alignment despite having to manage several areas of her business at the same time

• Important key differences between managing a brick and mortar studio versus a digital studio

• The important analytics to track in a digital studio, compared to a brick and mortar studio

• The decision process when choosing a location

LINKS:

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Jul 9, 2020

In this episode you’ll learn:

• What to consider about operating in this new reality and seizing the opportunity to make changes

• How to effectively utilize relationships with your brand representatives

• Tips for inventory management and software

• Merchandise and display best practices

• Sales goals and incentivizing your staff to reach goals

• Top sales KPI’s to focus on post-pandemic

LINKS:

http://studiogrow.co/anchor

https://www.thirtythreethreads.com/ 

https://www.linkedin.com/company/thirtythreethreads/ 

https://www.mindbodyonline.com/

http://www.clubready.club/

  https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 2, 2020

In this episode you’ll learn:

• What Thirty Three Threads is all about, and the brands they have that you probably are already familiar with

• Why retail is such an important profit driver for studios {especially long-term, post-Covid}

• Some of the most common misconceptions studio owners have around retail

• What to consider before bringing a retail brand into your studio to sell

• Pricing considerations to ensure profitability {plus strategies for protecting your profit margins}

• What Matt and Rosie are seeing in terms of changes now that studios are re-opening

• Their thoughts on the need for sanitation and hygiene at this pivotal time

LINKS:

https://www.thirtythreethreads.com/

https://www.linkedin.com/company/thirtythreethreads/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

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