In this episode you’ll learn:
• Aesha’s backstory and what she says she has wanted to change from a very young age
• A major turning point in her life when she decided “enough is enough”
• How she got into her work with images, and why they are so powerful {and needed} today
• What shocked Aesha most about who her work speaks to
• The ways she is empowering others during these difficult times – and how you can help out too
LINKS:
https://www.theswandreamsproject.org/
https://www.instagram.com/theswandreamsproject/
https://www.facebook.com/theswandreamsproject/
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
https://www.boutiquefitnesscoalition.com/press
https://www.facebook.com/groups/3312618912101211/
In this episode you’ll learn:
• How Pam and Chris’s business journey began, and what led to the founding of Align Brooklyn
• A breakdown of the amazing services that they provide, including their “yoga wall”
• What they are considering as they look at scaling in the future
• The way that they onboard new instructors, plus the expectations they have in their facility
• The impact that the pandemic has had on their business {and the important pivots they are making due to it}
• In what ways attitudes around health are changing as a result of current events
• A conversation on race and how access to health can start to be improved for all
LINKS:
https://www.alignbrooklyn.com/
https://www.instagram.com/alignbrooklyn/
https://www.facebook.com/alignbrooklyn
https://twitter.com/alignbrooklyn
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
https://www.boutiquefitnesscoalition.com/press
In this episode you’ll learn:
• How Jatrine found her path to fitness and then built a successful business in the niche
• What she offers her clients at her studio and why she focuses on these offerings
• Jatrine’s studio transformed since working with Erin and the TCC process
• That your sales can be made through your passion and advocacy
• Giving back 101!
LINKS:
https://www.jamakinmedance.com/classes/
https://www.facebook.com/JaMakinMeDance
https://twitter.com/jamakinmedance
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode you’ll learn:
• How seasons of turmoil led to incredible opportunities for Misty
• The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring}
• Her biggest challenges with opening her second studio
• How a work relationship changed Misty’s mindset and moved her business forward
LINKS:
http://www.dragonflypilates.com/
https://www.facebook.com/DragonflyPilates/
https://twitter.com/dragonflynews
https://www.instagram.com/dragonflypilates/
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
https://www.boutiquefitnesscoalition.com/press
https://www.facebook.com/groups/3312618912101211/
In this episode you’ll learn:
• What we’d like to see as the world re-opens for business
• The major hole in the market that we wanted to address by creating the Boutique Fitness Coalition
• Why starting local is your best chance of getting open {and what this means}
• How you can leverage local media and state legislators in your efforts to re-open
• The 3 things to focus on and what really differentiates boutique fitness studios from other fitness facilities
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
https://www.boutiquefitnesscoalition.com/press
In this episode you’ll learn:
• What Rick has been seeing lately during this exciting (and terrifying) times for the industry
• Where he sees things 5 years from now
• How to maximize the effectiveness of a digital studio during these times, and moving forward
• Rick’s thoughts on the important relationships between employers, insurance companies and governments
• The huge opportunities that exist for operators in our space and who he believes will ultimately succeed
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
https://www.facebook.com/groups/3312618912101211/
https://www.mindbodyonline.com/
https://www.instagram.com/mindbody/
https://www.facebook.com/mindbodyinc
https://twitter.com/askmindbody
https://www.youtube.com/MINDBODY
In this episode you’ll learn:
• Why the next few months, and reopening the best way possible, is so critical
• What all business owners should be aiming for when reopening
• The health, sanitation and spatial protocols to be aware of
• Additional team and client protocols to consider
• How you can get a copy of our reopening guide to help you in this process
LINKS:
Get your copy of the manual (for only $297!) at https://studiogrow.co/episode419/
https://www.instagram.com/studiogrowco
In this episode you’ll learn:
• Which audience you should start targeting and how to do it the right way
• What the trial funnel is and why we feel it’s necessary to use it
• When to offer a discount funnel and the opportunity this type of strategy provides
• How a challenge can be used effectively for both you and your clients
• The different ways to advertise your funnel
• Email marketing strategies, and more!
LINKS:
In this episode you’ll learn:
• What to research first before offering your online training
• Why doing the post-production tasks yourself isn’t recommended
• How to determine the pricing for your new product
• Ways to “build the runway” before you launch and the very first thing to do
• Something you can do to get real feedback on your product and to optimize it before the cart opens
• Which ad campaigns to build on Instagram and Facebook to promote your launch
• Why quality always beats quantity when it comes to the content you create
LINKS:
In this episode you’ll learn:
• The biggest benefits for using online teaching training as a component of your overall business
• What to remember if you’re concerned with the competition stealing your material and intellectual property
• Why “launching with less” is a great rule to follow for a membership site
• The importance of a first impression…
• What to do to start adding livestreaming into your business and why you should consider doing it
• Downloadable pieces of content and more ideas for how you can expand your online offerings
LINKS:
In this episode you’ll learn:
LINKS:
https://www.instagram.com/studiogrowco/
In this episode you’ll learn:
• An introduction to the Boutique Fitness Coalition, and the 3 main things it will be doing for people in the industry
• An overview of the stimulus bills that have been announced in the United States
• The major questions we have been asked recently by clients • How we’re navigating this process
• The way to approach working with your bank and landlord • Why we believe there will be huge opportunities for expansion after this pandemic is over
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
https://www.facebook.com/groups/3312618912101211/
https://www.sba.gov/funding-programs/loans/coronavirus-relief-options
In this episode you’ll learn:
• About Rick’s journey of innovation and how he came full circle to the model he does best
• A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors
• What he feels is key to getting people on the right track for their goals
• The way that Rick was able to identify a demographic that needs to be served well in the fitness industry
LINKS:
https://www.facebook.com/RickMayo101/
https://twitter.com/CoachRMayo
In this episode you’ll learn:
• How I discovered BASI and why Rael says it is much different than any other certification available
• The way that Pilates became a “meeting ground” for Rael and the professionals he was working with
• What role diversity plays in BASI today, and why he says it’s not a “one size fits all” type of method
• How Rael uses the block system and the reasons that you need more structure as the workouts get more complex
• Why he’s giving not just 100%, but 110%, and the way he does it on a daily basis
• That the BASI method is much than just a set of exercises…
LINKS:
https://www.instagram.com/studiogrowco
https://www.basipilates.com/teacher-training-programs/
https://www.instagram.com/basipilates/
In this episode you’ll learn:
• Ways that clients and customers have been far more supportive and understanding during these times
• Why having recurring revenue is such a game changer, and will continue to be for businesses going forward
• Success stories of clients who are getting more people to sign up right now
• The reframe people will be making to prioritize their health even more now
• Why a change in programming will be needed, how to make sure your staff is looked after, and so much more!
LINKS:
In this episode you’ll learn:
• Dominique’s journey into the world of fitness and wellness, and how she originally became aware of Pilates
• The way that her own studio has evolved organically – plus why I think it’s a such a good strategy to do it this way
• Why Dominique prefers doing private training versus group training
• The pros and cons she’s encountered with offering teacher training
• Exciting details on upcoming training by Dominque and her team
LINKS:
https://www.instagram.com/studiogrowco
http://www.pilatescalifornia.com/
https://www.facebook.com/pg/pilatescalifornia/posts/
https://www.linkedin.com/in/dominique-lesperance-0591aa1b
http://www.pilatescalifornia.com/teacher-training/
https://www.xtendbarre.com/about/
In this episode you’ll learn:
• The real reasons why you aren’t paying yourself
• Whether or not you are paying your instructors an above-average rate
• A breakdown of my 30/30/30 profit roll
• How to start evaluating your instructors based on the client experience
• Ways to renegotiate with open financials
• The misconstrued belief of your worth
LINKS:
In this episode you’ll learn:
• How to use your passion (and start where you are)
• The way that Sunni got introduced to the reformer, even though she wasn’t originally classically trained
• The value that Sunni discovered from Going More Joe
• Using content creation as a creative outlet
• How technology has changed Pilates, especially as a community
LINKS:
https://www.instagram.com/studiogrowco/
In this episode you’ll learn:
• Why I say that I am a people pleaser…
• How social media has brought a lot of gain (and pain) into my life and business
• The three questions I have started asking myself lately
• The mantra I practice every day to help combat these feelings to be a better leader
LINKS:
In this episode you’ll learn:
• Benjamin’s background and the way he found Pilates for the first time
• Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training
• Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”)
• How March Matness has evolved over the years, the opportunities it has led to for Benjamin - and more!
LINKS:
https://www.instagram.com/studiogrowco
https://www.instagram.com/360pilatesonline/
https://facebook.com/360pilates
https://twitter.com/360pilates
https://www.josephpilates.org/book-and-ebook-versions-of-pilates-books/
In this episode you’ll learn:
• The top three numbers that are disconnected in your business
• What mantra I follow to be in control of my business
• Where to start in owning the role of the CFO in your business • Why identifying your expenses is key
• My thoughts on replacing or renegotiating services
• Some homework I have for you…
LINKS:
https://www.instagram.com/studiogrowco
https://www.upwork.com/
In this episode you’ll learn:
• How having the right mindset makes all the difference in your success
• That knowing the value of your product and being confident in it will get you the sale
• What is the third level of listening to potential clients, and how it help identify what they are truly looking for
• How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s)
• You have to buy in to your offer before your client will
• Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key
LINKS:
In this episode you’ll learn:
• What a year of beta tests looked like, and how I rolled it out to various locations
• The remarkable returns our first five studios were able to produce
• The second stage of beta testing and the goals we have set for it
• A special challenge I have for you!
LINKS:
In this episode you’ll learn:
• What initially drew Katie to The Client Cure
• Competition was hard for Katie at first, but how she now sees competition in a whole new light
• The way she completely changed her self-worth by learning how to properly position her pricing
• What Katie dealt with when she needed to rebrand her company
• How building relationships the right way improved her customer intake process
• Her best tips and advice for studio owners
LINKS:
https://www.instagram.com/studiogrowco/
In this episode you’ll learn:
• How (and why) my introductory offer continues to change even now in 2020
• What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one
• What to focus on to make your offer “sticky” (and what exactly this means!)
• How a standardized offer will provide clarity to your members • Why it needs to be scheduled
• The 5 introductory packages that are working extraordinarily well for our team right now
LINKS:
https://www.instagram.com/studiogrowco/
https://studiogrow.co/episode397/