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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: 2021
Dec 30, 2021

In this episode you’ll learn:

• What identifying a BIG goal for your year will do for your business

• Who your ideal client really is and how to talk directly to that person

• What providing a judgment-free brainstorming sessions looks like and how it will transform your business

• What is a marketing plan and what it needs to be effective

• A goal without a plan is just a wish!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

Dec 23, 2021

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking for on it

• The Pro Forma and what this report allows us to see and do

• How regularly reviewing your payroll will benefit your business

• A monthly practice we do that will save you tons of time and headaches come tax time

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/ 

Dec 16, 2021

In this episode, you will learn:

  • The different needs that clients have at various stages of their lives, and how to start catering to these groups of people

  • Why now more than ever, profitability is key

  • How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers

  • The right way to start building your own virtual studio

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Dec 9, 2021

In this episode, you will learn:

  • About Peter’s background in sports, spin, and the journey he made to owning a studio

  • 
His advice on managing a studio remotely, and the challenges and successes he has had doing this

  • Why systems only take you part of the way, and how Peter always makes sure he can check in on the studio remotely

  • How to keep the lines of communication open with your team as a remote owner

  • The importance of creating standard operating procedure (SOP) manuals

LINKS:

https://theroom.ae/

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/

https://www.linkedin.com/in/peter-pastijn-8047661/

https://www.crushcamp.com/

https://www.instagram.com/crushcamp/

https://www.facebook.com/crushcampcalgary/

https://www.linkedin.com/in/emilyslaneff/

https://trello.com/

https://slack.com/

https://www.whatsapp.com/

https://scalingup.com/book/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Dec 2, 2021

In this episode, you will learn:

  • How Emily built her first studio and the incredible lessons that she learned from this experience

  • The concept she focused on with her second location that led to it being a success in her community

  • What Emily did to navigate the government lockdowns in her country {and where she is at now in this process}

  • The way that her own workouts have evolved to listen to her body, plus how she integrates this philosophy into the services her studio offers

LINKS:

https://www.crushcamp.com/

https://www.instagram.com/crushcamp/

https://www.facebook.com/crushcampcalgary/

https://www.linkedin.com/in/emilyslaneff/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Nov 25, 2021

In this episode, you will learn:

  • Why keeping your clients and members top of mind in everything you do is crucial

  • The keys words we use in our mission statement that are meaningful to us

  • Tips for maximizing your online presence as a studio, and how to create and maintain emotional connections with your customers

  • Ways your front desk staff and teacher can reiterate the mission statement to everyone who enters your studio

  • How to cultivate the initial intake of your clients Painting the picture of your business to a prospect online and in the community

  • How we build the experience we give to our leads What to know about teacher expectations with the onboarding process

LINKS:

https://www.elevateyogaaz.com 

https://www.instagram.com/elevateyogaaz/

https://www.facebook.com/ElevateYogaAZ/

https://twitter.com/elevateyogaaz

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Nov 18, 2021

In this episode, you will learn:

  • Why Chris feels that the business partnership with his wife Jen is working so well

  • The importance of introducing the right technology tools into your business

  • His thoughts on the need for open lines of communication at all times

  • What are the essential keys to a successful partnership

  • Their tips and strategies for hiring a coach on your business journey

LINKS:

https://www.r1se.co.uk/

https://www.instagram.com/r1seyoga/

https://www.facebook.com/R1SEYOGA/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Nov 11, 2021

In this episode, you will learn:

  • The pivots Jasmine made in 2020 with the global pandemic, and how she says it actually worked out for the best

  • What had to happen for her to realize she needed to increase prices at the studio

  • The reasons that 2021 for her has been harder than the previous year

  • What Jasmine considers the biggest lessons that she’s taken from 2021, and how she’s applying them moving forward

  • The “win back” strategy she used with her students that were hesitant to return to in-person classes

  • 3 simple things that Jasmine has focused on to get her business through these tough times

LINKS:

https://afterglowyoga.com/

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.instagram.com/jasmine.judson/

https://www.linkedin.com/in/jasmine-judson-b7158215

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Nov 4, 2021

In this episode, you will learn:

  • How Allison came to the realization that you must have a balance between hustling and flowing

  • The boundaries that she set for herself in order to build the life that she wanted

  • How the pandemic gave Allison an opportunity to reset

  • The “stool” analogy, and how to apply it to both your personal and business life

  • Why community is so important, and her best tips for finding and connecting with yours

LINKS:

https://absolutepilates.co/

https://www.instagram.com/absolutepilates/

https://www.linkedin.com/in/allisonzang

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 28, 2021

In this episode, you will learn:

  • How to deal with the day-to-day overwhelm faced as a studio owner

  • Michelle’s lessons on how to get organized right now

  • 5 things she implemented this year that made a lasting impact on her ability to show up each day

  • Tips for owning a studio and being an entrepreneur in general A look at Michelle’s favorite technology tools

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/ 

https://trello.com/

https://front.com/

https://www.hatch.co/rest

https://www.balanceapp.com/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 21, 2021

In this episode, you will learn:

  • Some end-of-year predictions for the boutique fitness industry

  • Ideas on what to do when you hear that a competitor’s studio is closing their doors

  • The shift that is now happening with Facebook ads {and how to adjust}

  • Two types of Google ads and why they are so hot right now

  • CRM and booking software trends and how to choose the right software

  • Staffing strategies that can really make a difference on your bottom line

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 14, 2021

In this episode, you will learn:

  • The “elephant in the room”, the Delta variant, and how studio owners should be approaching it

  • A look at cleaning protocols and why you should continue focusing on them moving forward

  • The current situation with masks, and how to clearly define when they are required in your studio

  • How to prepare for an uncomfortable few weeks in light of the new variants

  • What programs you should be offering for the time being A few words of advice concerning vaccine mandates

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 7, 2021

In this episode, you will learn:

  • Kristen’s words of wisdom on what systems to have in place for new hires

  • How to build protocols in your business for updating your systems

  • What to do when your systems are too complicated or complex

  • Her advice for approaching systems for the rest of the year, especially if you’re feeling burnt out

LINKS:

https://kristenwestcott.com/

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 30, 2021

In this episode, you will learn:

• Where to start if you have zero systems in place right now

• How to go about completing tasks or implementing systems that you don’t like {but are obliged to do}

• Why it is important to have a level of personalization in your systems

• Best practices for organizing your systems

• How to make sure that you're using a system that actually translates into getting things done

LINKS:

https://kristenwestcott.com/ 

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/ 

Sep 23, 2021

In this episode, you will learn:

  • Mindy’s tips and advice for finding the right therapist for you

  • The collaboration that exists between the movement professional and the bodyworker

  • A powerful reframe for how we should be networking

  • Ways you can start building the bodywork side of business

  • Why bodywork therapists often undervalue their services and what they charge

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 16, 2021

In this episode, you will learn:

• What Cranial Sacral Therapy is all about and how Mindy discovered it

• The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career

• Why the concept of our body “keeping the score” is so important to understand

• How Cranial Sacral Therapy differs from deep tissue massage

• The key types of bodywork that is formative in a studio setting

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.

Sep 9, 2021

In this episode, you will learn:

  • The latest on the Delta variant that is sweeping through the nation

  • The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio

  • Tips for working with your local health department

  • My thoughts on vaccine mandates and how to handle them for employees and clients alike

  • A forecast for what the next 6 weeks could look like for studio owners

  • Why you absolutely cannot stop your sales and marketing efforts at this time

LINKS:

https://www.covidactnow.org/

https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 2, 2021

In this episode, you will learn:

  • The various pivots Siobhan made during the pandemic, and how she turned the situation into a success

  • One of the unusual pivots that she says helped her survive during this challenging time when many studios did not

  • Advice for studio owners looking to finish 2021 off strong

  • Why Patricia transitioned from Bikram Yoga to a hot yoga studio

  • What she put into place in her business to grown and scale before Covid-19 impacted the industry

  • Different systems you can implement to make the growing process as painless as possible

  • The tremendous benefits of using sales scripts during sales appointments

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Aug 26, 2021

In this episode, you will learn:

  • Patty’s background and what brought her into this industry

  • What her opening and reopening cycles looked like through the pandemic

  • Where Patty finds a lot of her leads, and what she wasn’t tracking before that she is now

  • Her criteria for finding a team member to be in charge of her sales process

  • What he focus will be on in order to grow the studio moving forward

LINKS:

https://wholebodyyogastudio.com/

https://www.facebook.com/wholebodyyogastudio/

https://www.linkedin.com/in/patty-ferry-61304626/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Aug 19, 2021

In this episode, you will learn:

  • How Michelle built her own studio, and then the steps she took to expand it

  • What mindset shifts she needed to make in order to pivot successfully when necessary

  • The strategies used to build out a virtual platform for her business How they evolved from 3 to 6-month memberships, to yearly ones

  • Her advice for studio owners who feel they are on a “hamster wheel” and going nowhere

LINKS:

https://corepilatesnyc.com/

https://www.instagram.com/corepilatesnyc/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Aug 12, 2021

In this episode, you will learn:

  • The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio

  • What their business model looks like, and the most impactful shift they made during the pandemic

  • How they manage their team to make sure that the company’s values and mission is upheld

  • What their numbers have looked like post-pandemic {since reopening}

  • The main priorities Michelle and Laurial are focusing on over the next few months

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Aug 5, 2021

In this episode, you will learn:

  • A breakdown of the DiSC assessment, and how it can impact the way that you lead your team

  • Tips and strategies for planning summer promotions in your studio

  • How to add more value for your clients {without discounting your services}

  • The best way to make financial projections in your business Two important metrics to look at when analyzing your numbers

LINKS:

https://www.discprofile.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 29, 2021

In this episode, you will learn:

  • What the Profit First system is all about

  • A simple step you can take to get started on using this methodology

  • Different models you can follow depending on your revenue What dividends are {and the advantages to receiving them}

  • Key differences to be aware of when you have an S Corporation versus an LLC

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 22, 2021

In this episode, you will learn:

  • Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team}

  • The most common mistakes that occur when dealing with landlords

  • How to create open lines of communication with your landlord and the benefits you’ll receive by having this

  • The best ways to maintain a good relationship with your landlord

  • Some of the best practices if you find yourself in a difficult situation with your landlord

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 15, 2021

In this episode, you will learn:

  • What it takes, from a personal perspective, to effectively lead your team

  • Specific questions to ask yourself before starting to hire your staff

  • How to identify the types of personalities that will fit both your team and your vision

  • The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so

LINKS:

https://studiogrow.co/episode448/

https://studiogrow.co/episode449/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

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