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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: 2021
Dec 2, 2021

In this episode, you will learn:

  • How Emily built her first studio and the incredible lessons that she learned from this experience

  • The concept she focused on with her second location that led to it being a success in her community

  • What Emily did to navigate the government lockdowns in her country {and where she is at now in this process}

  • The way that her own workouts have evolved to listen to her body, plus how she integrates this philosophy into the services her studio offers

LINKS:

https://www.crushcamp.com/

https://www.instagram.com/crushcamp/

https://www.facebook.com/crushcampcalgary/

https://www.linkedin.com/in/emilyslaneff/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Nov 25, 2021

In this episode, you will learn:

  • Why keeping your clients and members top of mind in everything you do is crucial

  • The keys words we use in our mission statement that are meaningful to us

  • Tips for maximizing your online presence as a studio, and how to create and maintain emotional connections with your customers

  • Ways your front desk staff and teacher can reiterate the mission statement to everyone who enters your studio

  • How to cultivate the initial intake of your clients Painting the picture of your business to a prospect online and in the community

  • How we build the experience we give to our leads What to know about teacher expectations with the onboarding process

LINKS:

https://www.elevateyogaaz.com 

https://www.instagram.com/elevateyogaaz/

https://www.facebook.com/ElevateYogaAZ/

https://twitter.com/elevateyogaaz

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Nov 18, 2021

In this episode, you will learn:

  • Why Chris feels that the business partnership with his wife Jen is working so well

  • The importance of introducing the right technology tools into your business

  • His thoughts on the need for open lines of communication at all times

  • What are the essential keys to a successful partnership

  • Their tips and strategies for hiring a coach on your business journey

LINKS:

https://www.r1se.co.uk/

https://www.instagram.com/r1seyoga/

https://www.facebook.com/R1SEYOGA/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Nov 11, 2021

In this episode, you will learn:

  • The pivots Jasmine made in 2020 with the global pandemic, and how she says it actually worked out for the best

  • What had to happen for her to realize she needed to increase prices at the studio

  • The reasons that 2021 for her has been harder than the previous year

  • What Jasmine considers the biggest lessons that she’s taken from 2021, and how she’s applying them moving forward

  • The “win back” strategy she used with her students that were hesitant to return to in-person classes

  • 3 simple things that Jasmine has focused on to get her business through these tough times

LINKS:

https://afterglowyoga.com/

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.instagram.com/jasmine.judson/

https://www.linkedin.com/in/jasmine-judson-b7158215

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Nov 4, 2021

In this episode, you will learn:

  • How Allison came to the realization that you must have a balance between hustling and flowing

  • The boundaries that she set for herself in order to build the life that she wanted

  • How the pandemic gave Allison an opportunity to reset

  • The “stool” analogy, and how to apply it to both your personal and business life

  • Why community is so important, and her best tips for finding and connecting with yours

LINKS:

https://absolutepilates.co/

https://www.instagram.com/absolutepilates/

https://www.linkedin.com/in/allisonzang

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 28, 2021

In this episode, you will learn:

  • How to deal with the day-to-day overwhelm faced as a studio owner

  • Michelle’s lessons on how to get organized right now

  • 5 things she implemented this year that made a lasting impact on her ability to show up each day

  • Tips for owning a studio and being an entrepreneur in general A look at Michelle’s favorite technology tools

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/ 

https://trello.com/

https://front.com/

https://www.hatch.co/rest

https://www.balanceapp.com/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 21, 2021

In this episode, you will learn:

  • Some end-of-year predictions for the boutique fitness industry

  • Ideas on what to do when you hear that a competitor’s studio is closing their doors

  • The shift that is now happening with Facebook ads {and how to adjust}

  • Two types of Google ads and why they are so hot right now

  • CRM and booking software trends and how to choose the right software

  • Staffing strategies that can really make a difference on your bottom line

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 14, 2021

In this episode, you will learn:

  • The “elephant in the room”, the Delta variant, and how studio owners should be approaching it

  • A look at cleaning protocols and why you should continue focusing on them moving forward

  • The current situation with masks, and how to clearly define when they are required in your studio

  • How to prepare for an uncomfortable few weeks in light of the new variants

  • What programs you should be offering for the time being A few words of advice concerning vaccine mandates

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 7, 2021

In this episode, you will learn:

  • Kristen’s words of wisdom on what systems to have in place for new hires

  • How to build protocols in your business for updating your systems

  • What to do when your systems are too complicated or complex

  • Her advice for approaching systems for the rest of the year, especially if you’re feeling burnt out

LINKS:

https://kristenwestcott.com/

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 30, 2021

In this episode, you will learn:

• Where to start if you have zero systems in place right now

• How to go about completing tasks or implementing systems that you don’t like {but are obliged to do}

• Why it is important to have a level of personalization in your systems

• Best practices for organizing your systems

• How to make sure that you're using a system that actually translates into getting things done

LINKS:

https://kristenwestcott.com/ 

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/ 

Sep 23, 2021

In this episode, you will learn:

  • Mindy’s tips and advice for finding the right therapist for you

  • The collaboration that exists between the movement professional and the bodyworker

  • A powerful reframe for how we should be networking

  • Ways you can start building the bodywork side of business

  • Why bodywork therapists often undervalue their services and what they charge

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 16, 2021

In this episode, you will learn:

• What Cranial Sacral Therapy is all about and how Mindy discovered it

• The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career

• Why the concept of our body “keeping the score” is so important to understand

• How Cranial Sacral Therapy differs from deep tissue massage

• The key types of bodywork that is formative in a studio setting

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.

Sep 9, 2021

In this episode, you will learn:

  • The latest on the Delta variant that is sweeping through the nation

  • The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio

  • Tips for working with your local health department

  • My thoughts on vaccine mandates and how to handle them for employees and clients alike

  • A forecast for what the next 6 weeks could look like for studio owners

  • Why you absolutely cannot stop your sales and marketing efforts at this time

LINKS:

https://www.covidactnow.org/

https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 2, 2021

In this episode, you will learn:

  • The various pivots Siobhan made during the pandemic, and how she turned the situation into a success

  • One of the unusual pivots that she says helped her survive during this challenging time when many studios did not

  • Advice for studio owners looking to finish 2021 off strong

  • Why Patricia transitioned from Bikram Yoga to a hot yoga studio

  • What she put into place in her business to grown and scale before Covid-19 impacted the industry

  • Different systems you can implement to make the growing process as painless as possible

  • The tremendous benefits of using sales scripts during sales appointments

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Aug 26, 2021

In this episode, you will learn:

  • Patty’s background and what brought her into this industry

  • What her opening and reopening cycles looked like through the pandemic

  • Where Patty finds a lot of her leads, and what she wasn’t tracking before that she is now

  • Her criteria for finding a team member to be in charge of her sales process

  • What he focus will be on in order to grow the studio moving forward

LINKS:

https://wholebodyyogastudio.com/

https://www.facebook.com/wholebodyyogastudio/

https://www.linkedin.com/in/patty-ferry-61304626/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Aug 19, 2021

In this episode, you will learn:

  • How Michelle built her own studio, and then the steps she took to expand it

  • What mindset shifts she needed to make in order to pivot successfully when necessary

  • The strategies used to build out a virtual platform for her business How they evolved from 3 to 6-month memberships, to yearly ones

  • Her advice for studio owners who feel they are on a “hamster wheel” and going nowhere

LINKS:

https://corepilatesnyc.com/

https://www.instagram.com/corepilatesnyc/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Aug 12, 2021

In this episode, you will learn:

  • The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio

  • What their business model looks like, and the most impactful shift they made during the pandemic

  • How they manage their team to make sure that the company’s values and mission is upheld

  • What their numbers have looked like post-pandemic {since reopening}

  • The main priorities Michelle and Laurial are focusing on over the next few months

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

Aug 5, 2021

In this episode, you will learn:

  • A breakdown of the DiSC assessment, and how it can impact the way that you lead your team

  • Tips and strategies for planning summer promotions in your studio

  • How to add more value for your clients {without discounting your services}

  • The best way to make financial projections in your business Two important metrics to look at when analyzing your numbers

LINKS:

https://www.discprofile.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 29, 2021

In this episode, you will learn:

  • What the Profit First system is all about

  • A simple step you can take to get started on using this methodology

  • Different models you can follow depending on your revenue What dividends are {and the advantages to receiving them}

  • Key differences to be aware of when you have an S Corporation versus an LLC

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 22, 2021

In this episode, you will learn:

  • Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team}

  • The most common mistakes that occur when dealing with landlords

  • How to create open lines of communication with your landlord and the benefits you’ll receive by having this

  • The best ways to maintain a good relationship with your landlord

  • Some of the best practices if you find yourself in a difficult situation with your landlord

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 15, 2021

In this episode, you will learn:

  • What it takes, from a personal perspective, to effectively lead your team

  • Specific questions to ask yourself before starting to hire your staff

  • How to identify the types of personalities that will fit both your team and your vision

  • The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so

LINKS:

https://studiogrow.co/episode448/

https://studiogrow.co/episode449/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jul 8, 2021

In this episode, you will learn:

  • Jackie’s background in the fitness industry and how she transitioned to helping other professionals with email and Facebook ads

  • What to consider with lead generation ads versus conversion ads How to really build an audience that knows, likes, and trusts you, using Facebook ads

  • The way to know which type of ad to use, depending on your main goal or objective

  • Why Facebook is like a Las Vegas Casino

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Jul 1, 2021

In this episode you will learn:

• The big lesson I learned from my mother about the power of a brand

• The new job title I would use if I were starting over growing a studio

• What our branding process in 2017 looked like, and how look it took to complete

• The importance of a brand guide and the impact ours had on the results of our branding

• A big mistake a lot of studio owners make when branding that I want you to avoid at all costs

• Why I want you to get exceptional with your content calendar, and how our team does this

LINKS:

https://www.squarespace.com/

https://showit.co/

https://therevenueremedy.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jun 24, 2021

In this episode, you will learn:

• The one thing that Peloton focused on compared to their competitors that made all the difference

• Why their non-traditional real estate strategy has been so effective

• How they meet their clients at home by using the right platform to engage them

• What Peloton’s standardized professional experience and referral strategy looks like

• Why understanding the difference between marketing and advertising is key

LINKS:

To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Jun 17, 2021

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors again

• What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other}

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

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