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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Archives
Now displaying: February, 2021
Feb 25, 2021

In this episode you will learn:

• The two digital products I would be building if I were starting over

• Why I wouldn’t do an online library for a membership site {and what I would focus on instead}

• What an evergreen challenge would look like and how I would set one up

• Some different techniques to use in a funnel or marketing strategy, and much more…

LINKS:

https://vimeo.com/ott/home

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/ 

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Feb 18, 2021

In this episode you will learn:

• What a centralized sales team looks like {and why I would focus on using one if I were starting over again}

• One downside of a centralized sales time that makes them not for everyone

• What happened when we first tested our sales system with one of our accounts

• Things to consider when setting up an automated sales process and sales team

• Specific questions to be asking yourself as you set up the sales process in your business

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Feb 11, 2021

In this episode you will learn:

• The big lesson I learned from my mother about the power of a brand

• The new job title I would use if I were starting over growing a studio

• What our branding process in 2017 looked like, and how look it took to complete

• The importance of a brand guide and the impact ours had on the results of our branding

• A big mistake a lot of studio owners make when branding that I want you to avoid at all costs

• Why I want you to get exceptional with your content calendar, and how our team does this

LINKS:

https://www.squarespace.com/

https://showit.co/

https://therevenueremedy.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Feb 4, 2021

In this episode you will learn:

• How the playing field has totally changed in 2021 – and what you can do about it as a studio owner

• The way that I would adjust my business model if I were starting over this year

• What the difference is between the model, the vision and the values of a business

• How you can truly harness the ability to adapt, and why this will be crucial to master going forward

• The 3 new business models that are emerging and should not be ignored

• What to know about “profit goldmines”

LINKS:

https://studiogrow.co/episode413/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

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