Info

The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
RSS Feed
The Business of Boutique Fitness
2023
February


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: May, 2021
May 20, 2021

In this episode, you will learn:

• Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners}

• What an order bump is, and how to offer it the right way

• How an upsell differs from an order bump, plus the 4 options you have for where to put one

• Where the ancillary offer fits into the sales process

• Why it’s so important to understand your client’s journey when setting up your offer and sales process

• The reasons why the average square footage of studios is going to drop moving forward

• What you need to be focusing on when you downsize your studio space

• Shifts to your pricing structure that I predict will need to be made

• Why what I’m suggesting is a more profitable, sustainable, and powerful business model

LINKS:

How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

May 13, 2021

In this episode, you will learn:

• Why your branded programs absolutely need to stand out against others on the market

• What my biggest issue is when it comes to marketing and offers running in this industry

• Ways you can be original when naming your classes and one-on-one offerings

• How to determine, and then promote, your own unique methodology

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

May 6, 2021

In this episode, you will learn:

• The growing importance of marketing that focuses on the life stages of your customers

• What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people

• Why now more than ever, profitability is key

• How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers

• The right way to start building your own virtual studio

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

1