In this episode, you will learn:
• Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners}
• What an order bump is, and how to offer it the right way
• How an upsell differs from an order bump, plus the 4 options you have for where to put one
• Where the ancillary offer fits into the sales process
• Why it’s so important to understand your client’s journey when setting up your offer and sales process
• The reasons why the average square footage of studios is going to drop moving forward
• What you need to be focusing on when you downsize your studio space
• Shifts to your pricing structure that I predict will need to be made
• Why what I’m suggesting is a more profitable, sustainable, and powerful business model
LINKS:
How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• Why your branded programs absolutely need to stand out against others on the market
• What my biggest issue is when it comes to marketing and offers running in this industry
• Ways you can be original when naming your classes and one-on-one offerings
• How to determine, and then promote, your own unique methodology
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• The growing importance of marketing that focuses on the life stages of your customers
• What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people
• Why now more than ever, profitability is key
• How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers
• The right way to start building your own virtual studio
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/